whoever has the best content wins!
DESCRIPTION
Presentation gTRANSCRIPT
Presented by:Presented by:David SherDavid SherPhyllis NeillPhyllis Neill
Buzz12 Content MarketingBuzz12 Content Marketing
Whoever has the best Whoever has the best content wins!content wins!
About Buzz12About Buzz12
Creating and executing e-marketing solutions for business to business companies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Why content marketing?Why content marketing?Thought leadershipThought leadership
Why content marketing?Why content marketing?Show off expertiseShow off expertise
Why content marketing?Why content marketing?Attract, nurture leadsAttract, nurture leads
Why content marketing?Why content marketing?Attract, nuture leadsAttract, nuture leads
Why content marketing?Why content marketing?Educate and informEducate and inform
Why content marketing?Why content marketing?Educate and informEducate and inform
Why content marketing?Why content marketing?SEO!SEO!
Why content marketing?Why content marketing?SEO!SEO!
Why content marketing?Why content marketing?SEO!SEO!
Lead generation/lead Lead generation/lead nurturingnurturing
Using compelling, relevant content, you can attract and nurture leads.
Today, second to Content Marketing, most valuable asset is email opt-in list!
How to build opt-in list?How to build opt-in list?
Outbound: (you find leads)
◦Existing clients◦Prospects ◦Export Linkedin contacts◦Export Outlook contacts
Inbound: (leads find YOU passively)
◦Create content giveaways in exchange for email addresses!
The name of the gameThe name of the game
What do you do with these email addresses?
Email marketing campaigns!◦eNewsletters – include articles from
your white papers, and blogs.◦Keep very informative and interesting.◦ONE call to action at bottom.◦eMarketing blasts – can be to encourage
people to download new content you’ve created (i.e. eBooks, special reports, white papers, recorded webinars, etc.)
Birmingham, The Birmingham, The Comeback TownComeback Town
www.thecomebacktown.com
www.blog.al.com/comebacktown
Buzz12 resources:Buzz12 resources:
Sign up for newsletter at our website, www.buzz12.com ◦www.facebook.com/buzz12◦www.twitter.com/buzz12◦www.twitter.com/phyllisneill◦www.youtube.com/buzz12pow◦www.plus.google.com
You can download this presentation at www.slideshare.net/buzz12