#WhoKnew – Social Enterprise Day 2019 Marketing Pack

Background

In 2016, Social Enterprise UK launched the

#WhoKnew campaign to celebrate Social Enterprise

Day. #WhoKnew is a digital campaign designed to

give social enterprises the chance to tell their

stories, to show what makes them different from

traditional businesses and to shout about the

impact of their work.

The aim of the campaign is to raise awareness of

how organisations work as a social enterprise, using

#WhoKnew to highlight something special about

the business and address the issue that in many

cases the public may not be aware that a business

they buy from is a social enterprise.

In 2018, with the support of organisations around

the world, over 400 organisations across 27

countries took part sharing pictures of service users

and staff holding up signs to promote their business

across social media. The campaign had a Twitter reach of 5.9 million and was trending in the UK.

Social Enterprises around the world used the day to take their message out to a wider audience,

whether it is to consumers, businesses, councils or the local community. They talked about their

impact, both as an organisation, as individual staff members, about what makes them different -

their workforce, structure and leaders, or what they do with their profits.

This year Social Enterprise Day falls on Thursday 21st November. We’re going to be running the

campaign again to support more social enterprises to take part and to reach out to a bigger global

audience.

This marketing pack is designed to make it easier for you to share content about the campaign and

to take part.

This pack contains sample social media content, web and newsletter copy. If you’ve any questions

about the campaign, please see the FAQ section at the end of this document, or contact

shehan.perera@socialenterprise.org.uk.

How to Take Part

1. DOWNLOAD THE SIGN – available here

2. WRITE YOUR MESSAGE – write about the positive impact of your social enterprise

3. TAKE A PICTURE – include your colleagues, product or beneficiaries

4. POST ON SOCIAL MEDIA – share your pricture on Twitter, Facebook and Instagram on Thursday 21st November using #WhoKnew and #SocialEnterpriseDay.

Your images will then be added to a global album hosted on Flickr and Facebook

Last year hundreds of organisations took part. To see some of the pictures from last year and to get

some inspiration visit –

https://www.flickr.com/photos/social_enterprise_coalition/albums/72157701011009962

Example tweets to go with your picture:

#WhoKnew this coffee is creating sustainable employment for the

homeless #SocialEnterpriseDay

#WhoKnew our organisation has moved 1,712 young people into jobs, education and

training in the last 12 months! #SocialEnterpriseDay

#WhoKnew our social enterprise provides all of the community health and social care in your

area. We’re here to help you #SocialEnterpriseDay

#WhoKnew 41% of Social Enterprises in the UK are run by women #SocialEnterpriseDay

#WhoKnew this bike shop is helping people recover from mental ill-health by providing

employment and training opportunities #SocialEnterpriseDay

Encouraging Others to Take Part

Email/Web Copy

To help raise awareness and get more people involved you can share the following text with your

network by email or on your website.

Thursday 21st November is Social Enterprise Day – part of Global Entrepreneurship Week,

and a day to raise the profile of social enterprise around the world. To mark the event, we’re

partnering with Social Enterprise UK who are running the #WhoKnew campaign – a digital

campaign that’s easy to take part in and set up to allow social enterprises to shout out loud

and proud about the impact they’re having in their communities and what makes them an

organisation that is doing business differently. All that’s required to take part is to download

an editable poster, fill it out and share the picture on social media.

The campaign is designed to allow social enterprises from across different sectors to raise

their voices and share some of the inspiring things they’re doing with a global audience using

#WhoKnew to raise awareness of their work.

Often members of the public don’t realise that the goods and services they’re buying are

being provided by a social enterprise, but this is a chance to let them know. Whatever your

business and social mission is, join the worldwide social enterprise community and get

involved!

Facebook Copy

In addition to posting your photos online for the campaign, you can encourage others to get

involved too. You could share the following paragraph on Facebook:

21st November is Social Enterprise Day – part of Global Entrepreneurs Week and a day to

raise the profile of social enterprise around the world. To mark the event, we’re partnering

with Social Enterprise UK who are running #WhoKnew – a digital campaign that’s easy to

take part in and set up to allow social enterprises to shout out loud about the impact they’re

having in their communities. All that’s required to take part is downloading an editable

poster, filling it out and sharing a photo on social media. Downloadable materials and more

information can be found here - www.socialenterprise.org.uk/socialenterpriseday/ Join the

global community of social enterprises!

Sample Tweets to encourage organisations to get involved

You can also post the following tweets to boost participation:

We’re supporting the #WhoKnew campaign for #SocialEnterpriseDay. https://bit.ly/2h85ise

21stNovember is #SocialEnterpriseDay! Take part in this simple online campaign to shout

about your impact https://bit.ly/2h85ise #WhoKnew

Make sure everyone knows about the amazing work you’re doing, take part in the

#WhoKnew campaign for #SocialEnterpriseDay https://bit.ly/2h85ise

Join a global movement of business for good & take part in the #WhoKnew campaign for

#SocialEnterpriseDay https://bit.ly/2h85ise

Let’s show the world that social enterprises are the future of business. Take part in the global

#WhoKnew campaign for #SocialEnterpriseDay https://bit.ly/2h85ise

Photograph

You can post the following montage along with your emails and social media posts to encourage others to take part.

Frequently Asked Questions

Why should I get involved?

#WhoKnew is a great way to celebrate Social Enterprise Day and spread the word around the world

about the good that social enterprises are carrying out.

I’m not a social enterprise. Can I still take part?

You don’t need to be a social enterprise to take part in the campaign. If you work to support social

enterprises through bringing them into your supply chains, social investment or training you can also

get involved and use the campaign to raise the profile of your work.

More information can be found on the Social Enterprise UK website -

https://www.socialenterprise.org.uk/socialenterpriseday/

Is activity only happening on Thursday 21st November?

There will be a range of online activity happening in November, but the aim is to build momentum

towards Thursday 21st November, in order to get #WhoKnew trending on Twitter!

What logos need to be on the frame?

The strength of #WhoKnew is its ability to unite a global social enterprise community in a simple

online action showing the strength and scale of the social enterprise movement and as such we want

all organisations taking part to have a sense of ownership over the campaign. However, since the

campaign was started by Social Enterprise UK we please request that you keep our logo on the

#WhoKnew poster. Of course, please do add your own logo to the poster as well and feel free to add

your country flag!

Do I have to use English to take part in the campaign?

We will be tracking the hashtag #SocialEnterpriseDay to monitor the reach of the campaign so

please do use this when you are sharing. However, this is a global campaign and therefore the text

you use on your sign and in your tweet can be in the language of your country and feel free to

translate ‘Who Knew’ into your own language.

Examples from previous years