Here’s the goods on what’s in. 20 easy tips for easy changes. We go first: We give up plastic grocery bags. Your turn: You bring your own. See? One simple change. Then another. Voila! Your home–your life–just got just got a little greener.

green your home from the inside out

check out the faces of our

C 19 M 0 Y 59 K 0

C 41 M 12 Y 76 K 0

C 32 M 5 Y 14 K 0

C 0 M 0 Y 0 K70

The next generation is all about eco-consciousness and Whole Foods Market® loves what they’ve got to

say. So we tapped into the visionary minds of 8- to 17-year-olds with a “How to Green My Family” video

contest. The winners have become our eco-ambas-sadors, hosting a series of podcasts with the latest green stuff for teens, tweens and adults alike. Watch

or download the Whole Earth Generation podcasts at wholefoodsmarket.com/earthday.

C 19 M 0 Y 59 K 0

C 41 M 12 Y 76 K 0

C 32 M 5 Y 14 K 0

C 0 M 0 Y 0 K70speaks up!

the

San Francisco did it. The entire giant country of China is doing it. Our Austin and Toronto Whole Foods Market® stores did it and customers applauded.

Now, as of Earth Day, April 22, 2008, we’re going all out. We’re eliminating disposable plastic grocery bags at all of our 270+ stores in the U.S., Canada and the U.K.!

Our estimates show that from Earth Day to the end of this year, our action alone will keep 100 million disposable plastic bags off of our planet.

what’s your bag?

Ditch the disposable habit and bring your own reusable grocery bag instead. Any bag will do–paper, plastic, fabric, even backpacks or woven baskets. Bonus: We’ll give you at least 5¢ back for every bag you reuse at checkout.

only 99¢ and it feels so good

We introduced A Better Bag to help inspire a revolution…no more disposable plastic grocery bags! Made from recycled plastic bottles, they work great for getting you money back at checkout, and uh, carrying groceries. Pick some up. You’ll want at least one for shopping, one for the pool, one for slumber parties…and a few to inspire some revolution in your friends and family.

100 million plastic bags gone? this is big!

why get rid of plastic bags?

It can take more than 1000 years for a plastic bag to break down in the landfill. That’s 1000 reasons right there. If you want more, visit wholefoodsmarket.com/earthday.

WHY

Think beyond fresh produce. Almost every food product starts with something farmed. There’s wheat in pasta and tomatoes in the sauce, after all. And don’t forget the food that milk cows eat. Who needs toxic pesticides when you can grow stuff without them?

Less packaging is best, but for the sake of freshness, convenience or sanitation, sometimes you need something more. Lucky for the Earth, there are some pretty great choices that make less impact on the environment.

You and your family eat off those dishes every day. You wash those dishes every day…well, usually. That’s a lot of dishwash-ing product. When you rinse your dishes, where do all the suds go?

You're closing the loop! All that paper you so diligently recycle is looking for a new purpose in life. Buying products made from recycled paper helps take care of that.

No, not the kind you get from eating your veggies–though that is important, of course. The kind that now powers a growing number of homes and businesses. Making certain choices can help increase renewable, non-petroleum-based energy sources–such as wind or solar–that “burn clean” or don’t burn at all.

#1 reason? Because you care. Go ahead, tap the first domino (choose their products) and start a chain reaction that encourages more and more socially responsible business in this world.

WHAT’S IN

more organics

eco-smartpackaging

clean & green dishwashing

recycled paper products

green energy

companies that care

HOT OPTIONS

Organic Valley Organic Milk begins with cows raised on organic feed without antibiotics or added growth hormones. Nature’s Path Organic Toaster Pastries are made with organically grown wheat and fruit, and you can have ‘em frosted, too, if you want.

Annie Chun’s Noodle Soup Bowls are restaurant-quality noodles in biode-gradable bowls that can decompose in about 100 days. Saphara Organic Tea is in unique pyramid-shaped bags made from renewable & biodegradable mate-rial, boxed in 100% recycled paperboard.

Ecover dishwashing products–from liquid dish soap to automatic dishwashing tablets–are made with plant-based in-gredients. Whole Living™ natural kitchen scrubbers made from organic loofahs are tough when they need to be and cute all the time.

365 Everyday Value™ paper napkins, paper plates and paper towels are created from 100% recycled paper, bleached without chlorine. A bargain for the Earth and for you.

Silk Soymilk green caps: enter the UPC online to support green energy and for a chance to win a green prize! Odwalla buys green energy credits and processes their juicing waste in a self-sustaining system reducing 99% of their bio burden.

Whole Trade™ identifies products that support a commitment to ethical trade, the environment and high-quality. Allegro Coffee® replants 5 trees in their coffee-growing regions for every 1 tree’s worth of paper they use. And that’s not all; see what else at allegro-coffee.com.

what’s in...the kitchen?

1. Choose Green Laundry DetergentMost conventional brands are based on cleaners made with petroleum, a limited natural resource. And remember, most of the product rinses away into our rivers, lakes, streams and seas, wreaking all types of havoc. what’s in: Laundry detergents made with plant-based cleaners.

2. Reduce Hot Water Use Ninety percent of the energy used when washing clothes is used for heating the water. You could be saving vast amounts of energy and a good chunk o’change, too. Good thing there are fabulous green detergents that work great in cold water.what’s in: Washing your clothes in cold or warm water.

3. Soften and Scent NaturallyThe majority of conventional dryer sheets and fabric softeners are made with chemicals and oils that are not too friendly to the places they end up. They blow out your dryer vent, waft up your nose all day and rub into your skin.what’s in: Dryer sheets and fabric softeners with minimum health and environmental impact.

what’s in...the laundry room?

what’s in:Premium Body Care™

Even personal care products labeled “natural” may contain ingredients with environmental concerns. Not those with the Premium seal! Look for it. Learn more: wholefoodsmarket.com/premiumbodycare.

what’s in:Recycled Bathroom Tissue

No, we’re not telling you to reuse here! Seventh Generation makes theirs from 100% recycled paper with a minimum of 80% post-consumer content, with non- chlorine bleaching. And, yes it is soft and absorbent.

Ready for more ways to green your home?Click for the list at wholefoodsmarket.com/earthday

what’s in:Green Cleaners

Hello? If you can barely stand to breathe while you clean, your lungs are trying to tell you some-thing. Switch to cleaning products with more natural ingredients and fewer warning labels about toxic chemicals. They do work, by the way.

what’s in:Organic Cotton Balls

…and towels and swabs and loofahs and essential oils. Hurray! Organics are moving into the bathroom…loving your body and loving the planet. Welcome them and more will follow.

what’s in:Recycled Plastic Toothbrushes

Preserve has truly revolutionized the humble toothbrush. They make the handles from recycled plastic and you can postage-paid return them to get recycled into plastic lumber. Psst, Preserve also makes very cool eco-friendly tableware and kitchen ware.

what’s in...the bathroom?

what’s in: Eco-Friendly Air Fresheners ✓ made with essential oils, plant oils and other natural ingredients✓ freshen things up and remove odors without toxic chemicals✓ nice natural scents, not fake lab-created smells called “spring rain” or something what’s in: A 21st Century Home Office ✓ 100% recycled printer and copier paper✓ tree-free note pads (made with bamboo or hemp, etc.)✓ recycled paper clips, as in recycled metal, not just using them over again

what’s in: 365 Everyday Value™ Rechargeable Alkaline Batteries✓ conveniently rechargeable 100 to 500 times…wow! ✓ no need to wait until they “run out of juice,” charge them any time✓ pre-charged and ready to use the second your remote fails

what’s in...around the house?give me an r! give me 3 rs!You’ve heard it before, recycle more. Now make it easy! Create a recycling area in your home where everyone will actually use it. And–even better–once you see how much you recycle, you might find yourself trying to reuse more (grocery bags) and reduce more (packaging and disposables).

behind the green curtain at whole foods market®

You see the green products and recycling bins in our stores and you know that we care about the environment. You might be curious, though, what else we do to preserve and protect the planet, and how it happens. Well, we have many company-wide green initiatives such as purchasing renewable energy credits to offset 100% of our electricity use. But green action often starts with a few Team Members in one store committed to a composting program, for example. Another location hears about it and eventually an entire region of 20–30 stores is composting! Our Green Mission is huge–we’ve won EPA awards and built LEED-certified stores–but it is made up of regular people behind the swinging doors and air curtains of our stores. Regular people just like you, working for a living and doing little things that make a difference.

whole foods market quality standards • Wecarefullyevaluateeachandeveryproductwesell.• Wefeaturefoodsthatarefreeofartificialpreservatives,colors,flavors,sweetenersandhydrogenatedfats.• Wearepassionateaboutgreattastingfoodandthepleasureofsharingitwithothers.• Wearecommittedtofoodsthatarefresh,wholesomeandsafetoeat.• Weseekoutandpromoteorganicallygrownfoods.• Weprovidefoodandnutritionalproductsthatsupporthealthandwell-being.

we’re all in this together, thankfullyBeyond our Earth-loving customers and Team Members and neighborhoods, our Whole Foods Market community includes thousands of vendor partners. And beyond creating all those can’t-live-without amazing products, many of them have green missions of their own. Next time you’re online, take a moment to check out what your favorite brand does for the world.

Get more green at wholefoodsmarket.com/earthday© 2008 Whole Foods Market, IP, L.P. Some products may not be available in all markets.Printed on 100% post-consumer waste recycled and FSC-certified (SW-COC-1730) paper using vegetable ink.

p.s. i heart earthRecyclethisflyer…orreuseit.Hangitupfor inspiration. Wrap a green gift in it. Shred it for the compost bin. Make a tiny paper chain to decorate the Earth Month tree that you just planted. Protect your hair from April showers. Make little paper pots togrowseedlingsforMayflowers.

C 19 M 0 Y 59 K 0

C 41 M 12 Y 76 K 0

C 32 M 5 Y 14 K 0

C 0 M 0 Y 0 K70