WHOLE FOODS MARKET®

TEAM MEMBER VOLUNTEER PROGRAM2014 PERU SUMMARY & IMPACT REPORT

Whole Planet Foundation® (WPF) funds microlending

programs in Peru through Pro Mujer where Alter Eco

sources cacao for chocolate which is sold in Whole

Foods Market® (WFM) stores. Crafted Peru also

sources ornaments which are made from gourds in

Lima for sale in WFM stores. WPF is a WFM non-profit

whose mission is to alleviate poverty by funding

microlending programs where WFM sources products

as a way to alleviate poverty and give back to our

global communities.

Through the WFM Team Member Volunteer Program,

WFM gives Team Members the unique opportunity to

travel abroad with WPF to learn about WPF and meet

microcredit clients, see where and how WFM products

are grown, provide community service, experience and

learn from other cultures and challenge themselves by

exploring exciting countries around the globe.

WHOLE FOODS MARKET®TEAM MEMBER VOLUNTEER PROGRAM

WFM TEAM MEMBER VOLUNTEER PROGRAM TRAVEL IN PERU

WFM supplier partner Alter Eco and community

service project in Pucallpillo

WFM supplier partner Crafted Peru and sightseeing

in Lima

Machu Picchu and sightseeing

in Cusco

11 WFM Team Member Volunteers traveled to Peru to volunteer in two communities where Alter Eco sources cacao used to make products sold in Whole Foods Market stores. They worked with members

of the community, harvesting cacao and reforesting in Peru’s Amazon basin by helping to plant 615 trees. They visited with microcredit clients of WPF microlending partner Pro Mujer in Cusco and learned about ornaments that Crafted Peru makes with gourds and sells in WFM stores. Team

Members learned about Peruvian culture, food and traditions and visited Machu Picchu.

TEAM 2 WEEKS October 11-25, 2014

Brian Garlock (Global Office)

Ashley Nicholes (Mid-Atlantic, Plymouth Meeting store)

Julia Haviland (Midwest, Madison store)

Dave Hollingsworth (Northeast, Union Square store)

Gabriel Pierna (Northeast, Columbus Circle store)

Melissa Garvey (Northeast, Brooklyn store)

Darin Grasmick (Rocky Mountain, Fort Collins store)

Lesley Sifford (South, Ponce de Leon store)

Candice Shearman (Southern Pacific, Jamboree store)

Raymund Santos (Pacific Northwest, Cambie store)

Perry Fink (Southwest, Fairview store)

2014 PERU SUMMARY

GROUP COORDINATOR

Jeremy Bookman

PERU GUIDE

Guadalupe Rojas

PROJECT COORDINATOR

Stephanie Mack

WFM TEAM MEMBER

VOLUNTEER PROGRAM

MANAGER

Genie Bolduc

ITINERARY- 2 WEEKS

Day 1 / Saturday, October 11- Arrive Lima (late evening)

Day 2 / Sunday, October 12 - Lima -Tarapoto mid-day flight, dinner

Day 3 / Monday, October 13 - Juanjui Visit Coops & Pur Project office

Day 4 / Tuesday, October 14 - Amazon boat to communities

Day 5 / Wednesday October 15 -Visit primary forest of Martin Sagrado and waterfalls

Day 6 / Thursday October 16 - Community service

Day 7 / Friday October 17 - Community service

Day 8 / Saturday October 18 - Community service

Day 9 / Sunday, October 19 - Community service

Day 10 / Monday, October 20 - Community service

Day 11 / Tuesday, October 21 - Return to Tarapoto

Day 12 / Wednesday, October 22 - Tarapoto to Cusco travel and in Cusco, visit with WPF microlending partner Pro Mujer

Day 13 / Thursday, October 23 - Cusco to Aguas Calientes

Day 14 / Friday, October 24 - Machu Picchu day trip

Day 15 / Saturday, October 25 - Cusco to Lima, visit Crafted Peru, departure

2014 PERU ITINERARY OCTOBER 11 - 25

THE EXPERIENCEMeeting microcredit clients of Pro Mujer

Planting and naming treesTraveling on the Alto Huayabamba Hiking

Swimming at waterfallsVisiting Machu PicchuEating meals with the community

Team Members were

introduced to fruits and

vegetables eaten in rural

communities along the

Amazon and ate in and

with the local community

daily. They learned to cook

Peruvian dishes with their

hosts and were even

treated to a lunch of cuy

(guinea pig), a very special

and traditional meal in

Peruvian culture, which

was prepared for them by a

microcredit client.

Peru has deep history,

the Incas, Machu Picchu,

Cusco, consuming chichi

(a fermented corn drink)

and guinea pig, and

indigenous people

wearing vibrant

traditional clothing. It is

a fascinating place to

visit to experience a new

and different culture.

Peruvian tradition and

culture are very strong,

especially in the Andes.

FOOD

CULTURE

TRADITION

WHOLE PLANET FOUNDATION MICROLENDING PARTNER

PRO MUJER

FEMALE CLIENTS

96% 91.14%

REPAYMENT RATE

8,291

WPF SUPPORTED CLIENTS AS OF 9/30/2014

Total clients as of June 2014: 59,795

History:

Pro Mujer in Peru began operations in 1999 in Puno, on the

shores of Lake Titicaca by building upon the knowledge and

lessons learned in Bolivia and Nicaragua. Pro Mujer began

offering clients credit in April of 2000 and achieved self-

sustainability by the end of 2002. Since then Pro Mujer in

Peru has continued to grow and serve and empower poor

women currently with 39 branches throughout the country.

WPF Partnership:

Whole Planet Foundation began funding Pro Mujer in Peru

began in 2009 with a grant of $300,000 to the Mollendo

branch to reach 3,339 new clients over three years.

WPF support was expanded in 2011 with $500,000 of

additional funding approved to support growth of 5,594 new

families in and around Cuzco.

Pro Mujer Peru is one of the most successful of the Pro

Mujer countries with strong growth and profitability while

maintaining portfolio quality. • Clients at the start of the WPF Partnership: 50,000 • Total WPF Authorized Grants: $800,000 • Total WPF Funds Disbursed to Peru: $800,000

The Pro Mujer Approach to Poverty Alleviation:

Pro Mujer is dedicated to breaking the cycle of poverty by

providing women in Latin America with financing via

Grameen style group lending along with financial literacy

programs. They also differentiate themselves from the

competition by providing health screenings and medical

consultations at their in-branch clinics and at group meetings;

often the only medical care many of their borrowers receive.

In the 5 countries where Whole Planet Foundation supports

Pro Mujer, the foundation has authorized $3.7 million and has

disbursed $3.28 million so far.

Pro Mujer

FORTUNADA Fotunada is a microcredit client who has a guinea

pig (cuy) farm on the outskirts of Cusco. She used

to raise the guinea pigs in her bedroom, but has

grown her farm with the loan she received through

Pro Mujer and now has 250 guinea pigs. She made

lunch for the volunteers.

PRO MUJER Team Member volunteers visited with four different

microcredit clients where they do business in Cusco

and the surrounding area.

CENTER MEETINGS The volunteers attended center meetings

where they learned that there are at least

eight women in a solidarity group and they

meet once a month to make payments,

gain education and support each other.

LIVIA The teams met several different clients with various

businesses so that they could better understand the

diversity of microentrepreneurial activities. Livia is a

client of Pro Mujer who knits sweaters and caps, and

several Team Members bought goods from her.

BUTCHER Team Member volunteers visited with four

different microcredit clients including a

butcher.

BRICK MAKER One of the microentrepreneurs

they met is a brick and tile

maker.

CRAFTED PERU WHOLE FOODS MARKET SUPPLIER PARTNER

Crafted Peru 

From the founder:

The inspiration for this company was to reconnect the

modern age and new cultures to the creativity and

expression of the native peoples of Peru, the Incas.

I invite you to explore the range of creative arts and

goods that are emblematic of the indigenous peoples of

the Andes. From gourds to jewelry and beyond, many

items have been inspired and handcrafted by expert

artisans using techniques passed down for thousands of

years.

We work directly with the artisans and they get paid

directly by us. We do not use a third party so as to make

sure all of the monies get directly to the artisans

themselves,

We exist to connect you to this ancient culture. We invite

you now to be inspired by Peru.

Enrique Arias R.

ARTISAN EDUCATION Artisans showed the volunteers how they craft the beautiful baskets and other brightly colored woven objects with a weaving demonstration.

VISIT TO CRAFTED PERU Team Members got to meet artisans and learn how the gourd ornaments sold in WFM stores are made.

SOUVENIRS Team Members watched the gourd ornaments being made freehand, were each presented with a gourd ornament that had Whole Planet

Foundation etched into it and were offered the opportunity to purchase souvenirs.

ALTER ECOWHOLE FOODS MARKET SUPPLIER PARTNER

A letter from Alter Eco co-founders, Edouard and

Mathieu:

Dear loyal customers,

Alter Eco is based on the premise that food is

fundamental to life – and whole, healthy, delicious food

can make life better for people all over the world. By

working directly with the small-scale farmers who grow

our quinoa, rice, sugar and cacao, helping them institute

Fair Trade and Organic practices and assisting them in

improving both quality of food and quality of life, we’re

creating a system that benefits everyone involved. Our

values extend to the flora, fauna and fields – we work

with our co-op partners to preserve heirloom grains,

replenish and reforest the land. And as a GHG Protocol 3

Carbon Zero business, we offset more carbon than we

emit.

But the achievement we’re most proud of is the family

we’ve created. Together with our farmers, employees,

investors and customers, we’re taking an adventure

through food, and creating a vision of the future that’s fair,

prosperous, healthy and mouth-watering. Though we

can’t all break bread at the same table, we like to think

that every time we crack open a bag or bar of Alter Eco

here in the states, we’re sharing a lively meal with

Gustavo in Bolivia, Sompoi in Thailand, Grover in

Ecuador – and you.

B the Change,

Edouard Rollet, Co-Founder and COO

Mathieu Senard, Co-Founder and CEO

Alter Eco

Team Members learned about cacao

trees, pods, fruit, fermentation and

drying of the cacao. They helped the

community to harvest and observed

the process from beginning to end.

The volunteers lived in the community

with the cacao cooperative members

and worked, cooked and shared

meals together.

The Team Members visited the

primary forest of Martin Sagrado,

riding in boats on the river to hike up

to one of the most beautiful waterfalls

in the world.

CACAO COMMUNITY AMAZON BASIN

When Team Member volunteers visited Peru they were welcomed into

the communities where Alter Eco has built relationships through their

cacao cooperative. This provided the volunteers with the opportunity

for total immersion, living, eating and working with members of the

cooperative and communities where Alter Eco works. They learned

about the growing, harvesting, fermentation and drying of cacao for

the making of Alter Eco chocolates, as well as agroforestry and

conservation as they explored primary forest and waterfalls.

BUILDING RELATIONSHIPS

ALTER ECO AND THE CACAO COOPERATIVE The volunteers were hosted by Alter Eco and visited cooperatives where Alter Eco sources cacao in Peru Amazon Basin. They learned

about the different steps that go into producing the cacao and the varieties of chocolate that Alter Eco produces with that cacao.

CACAO - FROM HARVEST TO SHIPPING Team Members participated in all the stages of cacao harvesting including harvesting, removing the cacao fruit, seeing fermentation,

spreading the cacao for drying, visiting the warehouse, tasting cacao nibs and learning about the process of rating the cacao to establish

price. They even got to make dye to label the cacao bags.

The region was predominantly cultivating coca used for cocaine, which was harmful to the environment and to the farmers, until the

1990s when a United Nations program helped to transition all farmers over to cacao instead.

More info:

http://fairtradeusa.org/producer-profiles/acopagro-cooperativa-agraria-cacaotera-acopagro-ltda

MARTIN SAGRADO PRIMARY FOREST Alter Eco offsets their CO2 by preserving hectares of the primary rainforest of Martin Sagrado, where the volunteers visited the El Breo waterfall.

CONSERVATION AND ORGANIC AGRICULTURE Before the Team Members hiked in the primary forest, they were taught about conservation and the importance of the forest. After a

hike, they learned about the importance of conservation and organic agriculture from Oswaldo, a major force in promoting it in the

region.

HIKING Team Members were treated to a beautiful boat ride and hike into the primary forest where they visited the El Breo waterfall.

More info:

http://www.alterecofoods.com/environmentally-responsible/#commitment

http://www.purprojet.com/en/insetting-definition

PLANTING TREES Alter Eco offsets 100% of its carbon emissions by planting trees with Pur Projet in this region, along the Alto Huayabamba, in Santa Rosa,

Pucallpillo, and other communities. This process is called ‘insetting’, planting within a company’s own supply chain. Mathieu Senard, Co-

CEO of Alter Eco is pictured on the right..

TREES Team Member volunteers planted the first trees of the Whole Foods Market Forest in this region. They planted medicinal plants and had the

opportunity to dedicate a tree that they planted in order to perhaps come back and check on its progress in the future.

More info:

http://www.alterecofoods.com/environmentally-responsible/#commitment

http://www.purprojet.com/en/insetting-definition

COMMUNITY More important than the community service that the Team Members performed are the lifelong relationships that they established with

members of the community that will continue to enrich all of their lives into the future.

MACHU PICCHU What an amazing cultural experience it is to get to visit Machu Picchu to learn about ancient Incan culture and walk the

Incan trail!

“I really enjoyed spending several days in the jungle, staying with a family and learning

all about cacao farming. It was great to be able to spend some extended time with

them, really learn about the product, help them out and see more of their lifestyle. I

also really enjoyed getting to meet WPF loan recipients and attend some of the

meetings. It was also really nice that we had a guide who took great care of us, and

we didn’t have to worry about much at all. And Machu Picchu was amazing, of

course!”

LESLEY

“I loved my group. 11 completely unique

and lovely folks. My favorite was our time

in the villages was priceless and what I

most like to visit with folks about. I wish

every long term TM could experience a trip

like this!”

LINDA

“Living with the cacao farmers for 5 days was the best. The whole point of travel is

to learn about how other people live, not just stay in your comfort zone in a resort,

and this was the real deal. The family we stayed with in Santa Rosa was great.

They were happy to have us, we learned so much from them and they fed us

amazing meals. And just walking through a cacao farm is pretty magical.”

PERRY

CANDICE

“The human connection with the cocoa

farmers, our supplier partners, our tour

guide, relationships with Team Members

from all over the company, with

microcredit clients. The trip was

wonderful!”

“The overall experience is definitely a unique and undefinable moment in which I

don’t think I'll ever be able to recreate. There was something so amazing about

going to a new place with new people, yet somehow all the people and all the

places shared a common connection. I had an amazing experience and loved

every moment of it!”

ANONYMOUS

DARIN

“WOW! This was a 110! I am so inspired

and filled with gratitude. Truly showed us

that we are changing the world positively by

doing what we do! So amazing to dive so

deeply in a culture! So, amazing to see

where our products come from. What an

amazing opportunity this was and so

thankful for where I work!”

DAVE MELISSA

“This trip was AMAZING! I am SO GRATEFUL

to WFM for allowing me to have this

experience. The 11 people went with were a

wonderful group. We all got along so well. I

learned so much about our vendors, our

products, Peru, the difference WPF

microcredit loans make, got to meet loan

recipients and the farmers who grow cacao

for WPF products. They now feel like

friends.”

GABRIEL

“It was an amazing experience! We all felt like family would love to re-visit the

community and see the progress. My favorite part was the villages!!! Didn't mind

the separation of the group since we still had activities planned and got to see

each other during the day – It also gave us the opportunity to fully immerse our

selfs in the farmers daily living. when it came to us leaving I was saddened by

the thought because we were saying goodbye to what I felt were long time

friends and family. Hopefully we'll get to see them again.”

2014 PERU WFM TMVP IMPACT

250 NATIVE TREES

PLANTED

2 QUINTALS OF CACAO BEANS HARVESTED

250 SQ FEET OF LAND FOR TREE

PLANTATION CLEARED

11 MEDICINAL SEEDLINGS IN

BOTANICAL GARDEN PLANTED

75 CACAO TREES PRUNED

20 GRAFTED SEEDLINGS PREPARED

16 MICROCREDIT CLIENTS MET

11 TEAM MEMBERS