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2011 Wholesale Product Line

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PNS Retail line is where science meets the culinary arts to provide the best holistic whole food pet meals available. In this ebook you will learn which world leading veterinary nutritionist agree with us. During the test marketing phase of our development we became a regionally approved vendor of the largest organic/natural grocery chains in North America.

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Page 1: Wholesale Product 2011

2011 Wholesale Product Line

Page 2: Wholesale Product 2011

WHO WE ARE A full-service animal health care corporation

dedicated to excellence in providing holistic nutrition and cutting edge wellness products, services

and education. We are a green company committed to making a difference in the lives of our customers

and their pet companions.

SCIENTIFICALLY BLENDED ALL NATURAL & ORGANIC SPECIES & BREED SPECIFIC FOOD

THE NATION’S MOST ADVANCED VETERINARY PRESCRIPTIVE NUTRITION SERVICE

NATURAL PET HEALTH CARE & WELLNESS PRODUCTS & SERVICES

PET HEALTH INSURANCE

Page 3: Wholesale Product 2011

FORM Human grade organic ingredients are blended together to ensure maximum absorption of

needed vitamins, minerals and other essential nutrients in your pet’s body.

No single nutrient functions alone in your dog’s body. Each food requires at least one other nutrient to complement its activity. This complex relationship

among nutrients is given particular attention in PNS formulations.

BALANCE

FOUR CORE NUTRITION

POTENCY

FRESHNESS

Each of the vitamin and mineral needs of our dogs is met in full. No added supplements are needed. The nutrient levels in PNS food products are ideal.

Food loses freshness when exposed to light, heat, moisture and oxygen. Our food is freshly frozen, and vacuum sealed to maintain its complex

nutritional structure. No preservatives, no added flavor or coloring, and no animal -by products added.

Page 4: Wholesale Product 2011

RESEARCH & DEVELOPMENT

Animal Behavior, Nutrition and Industry Research was compiled with leading Veterinary Medicine Universities and Holistic Veterinarians

“ 74.7% of common diseases in dogs and 63%

of common diseases in cats can be

eliminated without medical intervention over a

period of one year with proper diet

modifications…”

-Dr. William Pollak, D.V.M, Fairfield Animal Hospital

"The most common and most visible symptoms of

nutritionally caused deficiencies are allergies of one kind or

another. Because many commercial pet foods are

woefully deficient in key nutrients, the long term effect of

feeding such foods makes the dog hypersensitive to its

environment. . . It's a dinosaur effect. Animals are being

programmed for disaster, for extinction. Many of them

are biochemical cripples with defective adrenal glands

unable to manufacture adequate cortisol, a hormone vital for

health and resistance to disease."

-Dr. Dennis Risner, DVM

Page 5: Wholesale Product 2011

THE DIFFERENCE

Scientifically Blended Formulations Designed to Boost Immunity and Provide Optimum Bio-Availability of

Nutrients for Healing and Life Extension Handmade, All-Natural & Organic Whole Food

Superior Human Grade Ingredients

No GMO Material, Denatured Meat, Organs, Carcass or Frame

Antioxident Rich , 100% Live Food

Nutritionally Balanced Complete, Bio-Available Nutrition

Rich in Amino Acids, Minerals & Probiotics

No Artificial Colors, Flavors or Fillers No Artificial or Natural Preservatives No Supplements Added or Needed

No Added Water

Vacuum-Sealed, Frozen for Freshness and Shelf-Life

Page 6: Wholesale Product 2011

PROCESSED VS. HAND CRAFTED

Hand-Crafted

Page 7: Wholesale Product 2011

2011 WHOLESALE LINE Hand-Crafted Holistic Fresh Frozen Food for Dogs & Cats

Chicken, Beef, Bison & Salmon in Natural and Organic Blends enhanced with Locally Grown Herbs, Fruits, & Vegetables

Page 8: Wholesale Product 2011

A blend of chicken and rice with the addition of

honeydew melon gives the sweetness all dogs

enjoy. We have added the right mixture of meat,

veggies and rice to help food allergic and finicky

dogs. (72% meat for dogs) Lower price-point, non-organic meat used. Available in 26 oz.

loaves and (8) 2 oz. meatballs.

NATURAL CHICKEN & RICE FOR DOGS

NATURAL BEEF FOR DOGS Made with marinated beef, vegetables, tomatoes,

parsley and salmon oil. This whole food entrée is

rich in anti-oxidants, vitamins and amino acids to

build up their immune system. This is the best

dollar for dollar meal any dog could eat. (72% meat

for dogs) Lower price-point, non-organic meat used.

Available in 26 oz. loaves and (8) 2 oz. meatballs.

NATURAL FOR DOGS

Page 9: Wholesale Product 2011

ORGANIC CHICKEN FOR DOGS

Here’s a one-pot version of organic chicken stew

complete with wholesome vegetables your pet

companion is going to love. This is a blend of organic

chicken, potato, rice, carrot, sweet peas, diced

tomatoes, garlic, oregano and flaxseed oil. (72% meat

for dogs)

This is one of the most highly requested entrée on

our menu. Choice ground organic bison meat,

steamed carrots, sweet peas, boiled potatoes,

blueberries, beef broth, bison heart, bison liver,

bison kidney and extra virgin olive oil. (65% meat

for dogs)

ORGANIC BISON FOR DOGS

ORGANIC FOR DOGS

Page 10: Wholesale Product 2011

Cats and meat allergic dogs love our Poached

Salmon and Menhaden fish with brown rice, Pea

pods and parsley. This is a very special meal for

those cat and dogs asking for a fresh restaurant

quality fishmeal. Available in (8) 2 oz. meatballs.

SALMON & RICE FOR CATS

FOR CATS

Page 11: Wholesale Product 2011

VETERINARY PRESCRIPTIVE

Individualized Formulations & Diet Planning

Holistic Hand-crafted Prescriptive Meals designed to support healing based on the individual animal’s

specific ailments and nutritional deficiencies.

Over 850 Formulations

Some retailers can qualify for our

Veterinary Prescriptive Nutrition Service offerings on a Direct Ship Basis.

Ask your Sales Representative for further info.

Page 12: Wholesale Product 2011

BREED SPECIFIC DIETS

People are taking better care of their pet companions and demanding better health services and individualized diet plans

to prevent disease and extend life span.

Formulations for Mixed Breeds

Based on Ancestral Diets, Veterinary Nutrition Science & Culinary Expertise

Formulations for 150 Pure Breeds 450 250

Page 13: Wholesale Product 2011

Hand Crafted Organic Snacks

ORGANIC TREATS

• Macaroons

• Carob Truffles

• Animal Crackers

• French Macaroons

• Carob Truffles

• Madeleine's

Page 14: Wholesale Product 2011

WELLNESS PRODUCTS

Liquid supplements which

are the most bio available

organic supplements

available. Liquid

antioxidants, organic

vitamins, organic antioxidant

& natural health

supplements.

As frequent travelers who bring along our dogs, we often found it difficult

to find a clean source of drinking water for them while on-the-go. Our

Portable, Disposable Bowl Shaped water bottles are designed specifically

to ensure your on-the-go Canine stays hydrated and healthy while away

from home. PNS has partnered with this company to produce our

formulated health water line.

Every dog has its own unique DNA. DNA My

Dog provides you with a kit and very simple instructions

for swabbing the cheeks of your dog and collecting your

dog's DNA samples.

The test is easy, painless and takes less than a minute.

After we receive your samples, they are processed and

run through DNA My Dog’s laboratory partner's extensive

database of certified dog breeds. PNS is able to design a

Breed Specific Diet plan for any mixed breed dog.

2011 marks our 2nd year of providing serum

allergy testing and treatment to the

veterinary community. This milestone is

rooted in our commitment to providing the

highest quality testing and treatment,

unparalleled support to pet owners through

our Veterinary Partners, and an improved

quality of life for all pets treated. This

test provides us with the critical data needed

to design a diet plan around any allergy

saving time, pain and money.

Page 15: Wholesale Product 2011

HOW WE SUPPORT YOU

Product Training

In-Store Demonstrations and Education

Camera-Ready Ads, POP

Promotion Events & Sales Calendar

Discount & Coupon Opportunities

Social Media Initiatives and Contesting

Page 16: Wholesale Product 2011

DISPLAY, POP, ADS

Make the switch to Natural

and Organic Chicken, Bison,

and Salmon meals TODAY!

We Believe Pets Deserve Real Food! The key to life

extension and

disease prevention

is found in a diet

rich from living

enzymes,

antioxidants, amino

acids and

a good source of

organic protein.

Make the switch to

Natural , Organic

Holistic Whole Food

Because your

pet companion

deserves

REAL FOOD!!

Page 17: Wholesale Product 2011

SOCIAL MEDIA

eLearning Center

Page 18: Wholesale Product 2011

OUR FOUNDER

Nationally Recognized Animal Behaviorist & Nutritionist

James Daryll Chester Committed to helping people reverse and retard their companion pets

illnesses and ailments with the perfect whole-foods lifestyle.

20+ years of Animal Industry Experience and Research

Page 19: Wholesale Product 2011

Animal Behavior Education in National Chains

Animal Behavior Clinic in L.A. County

Handcrafted All Natural Pet Food Line

Antioxidant Animal Beverage

Organic Species Specific Pet Food Line 1 st

ACCOMPLISHMENTS

During test marketing phase we became a regionally approved vendor of the largest organic/natural grocery chain in North America

Page 20: Wholesale Product 2011

MARKET SNAPSHOT

18BILLION

$ 26BILLION

$

New Product Lines +57% New SKU's rose +84%

16% OF DOG & CAT OWNERS PURCHASE ORGANIC FOOD

Page 21: Wholesale Product 2011

50

MARKET GROWTH

62

%

Supermarket Dog Food Sales: +3.0%

Drug Stores Dog Food Sales : +15.5%

Dry Dog Food Sales (overall): +2.5%

Frozen/Refrigerated Dog Food: +14.8%

Semi-moist Dog Food: - 7.9%

Organic Food Sales: + 18.4%

% 56

%

Page 22: Wholesale Product 2011

THANK YOU!

Jane Messinger , V.P. Sales & Marketing

570-436-3440 [email protected]

FOR WHOLESALE PRICING INFO CONTACT: