whos playthegame? powered by i-consulting (e-dm agency) frédéric martins – sales manager...
TRANSCRIPT
Who’s PLAYtheGAME?
Powered by I-Consulting (e-DM agency)
Frédéric Martins – Sales [email protected] - 0474 620 390
PLAN
• Clients• Company profil• PTG Community• Activation solutions:
1. Contest promotion2. Contest creation3. Buzz marketing4. Database recruitment 5. Traffic building6. Branding
• What about you ?
Clients
Company profil
• A performance-based company• E-Direct Marketing solutions• 7 years old• Other websites: Comparflight (Travel), i-shop (e-
commerce), Extragame* (gaming)• Member of:
*coming soon
PTG Community
• > 600.000 users in Belgium• > 240.000 3d party optins• > 200.000 UV / month (Cim)• Split FR/NL : 56% /44 %• Split Women/Men: 56% /44 %• 65 % are 20-40 y, employee
1. CONTEST PROMOTION
1. Contest promotion• CPC-based solution (ACTIVATION packages)
Example:
Activation pack « Standard »Display + Newsletter x 15 days = 20.000 clicks
1. Contest promotion• CPM-based solution (e-mail marketing)
– *
• 3d party optin DATABASE (>260.000)
• Average CTR: 30 %• Targeting: Coordinates,
center of interests , socio-demo, geo targeting, buying behaviour…
• “LIVE” qualification
2. CONTEST CREATION
2. Contest creation• Packaged solution
• Mechanic: QUIZ & Drawings, Instant winners, Viral…
• Steps: questions, optin, “tell it”, database qualification…
• Included: Hosting, FR/NL , Legal , fulfillment , Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.
2. Contest creation• On demand
• Mechanic: QUIZ & Drawings, Instant winners, Viral…
• Steps: questions, optin, “tell it”, database qualification…
• Included: CREATION
2. Contest Creation• Services
DESCRIPTION
• Fullfilment of your contests, tombolas…
• GIFTS selection, buying, storage, delivery
• WINNERS management
3. BUZZ MARKETING
3. BUZZ marketing• Concept + Activation
Client: FNAC
Objective: sales activation during Christmas time. Concept: creation of Video Email card send by Santa to your children.
Client: Electrobill.be
Objective: create awarenessConcept: trick a friend by sending him a false electricity bill.
4. DATABASE RECRUITMENT
4. Database recruitment• LEAD ACTIVATION
DESCRIPTION
• Buying method: CPL• Coregistration, survey,
contest, loyalty program, sample …
5. TRAFFIC BUILDING
5. Traffic Building
DESCRIPTION• Buying method: CPC• Select your target and
make them discover your product through a question.
• « Question du jour »
5. Traffic Building• Content integration
DESCRIPTION• Buying method: CPC• Text• Image
6. BRANDING
6. BRANDING
DESCRIPTION• text• Image • Color codes, pictures,
emoticons…
• PTG environments & relookings
6. BRANDING
DESCRIPTION• Text & Image• Categories: Movie,
DVD, events, wellness…
• Advertorial Homepage
6. BRANDING
DESCRIPTION• Splashpage• IMU• Leaderboard• (large) Skyscraper• Buying method : CPM
• Classical display
What about you?
• Positioning ?• Target ?• Objectives?• Time line?