why a beautiful campus but a digital wasteland? #pseweb
TRANSCRIPT
Brian Hawkins@iuxc
1861
1850
1840Fifth US Census: Pop 17M Colleges: >100
Sixth US Census: Pop 23M Colleges: ~150
Seventh US Census: Pop 32M Colleges: >200
Source: http://americanphilosophy.net/american_colleges.htm
1861Seventh US Census: Pop 32M Colleges: >200
600+ Colleges had
FAILED
Source: http://americanphilosophy.net/american_colleges.htm
–Thomas A. Gaines
“In their haste to open these new schools, most administrations forgot that a concern for aesthetic vitality is crucial to developing any cultural center.”
Which journey is right for me?
Source: http://en.wikipedia.org/wiki/Higher_education_in_the_United_States
4,599 Colleges &
Universities
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
98 Canadian
Universities
1,800,000Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
60% Visual Environment the Most Important
Source: Carnegie Foundation
Our digital campus is becoming the gateway to our physical campus.
Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48% Higher Quality
Education
Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
48% Higher Quality
Education
78% Impacted Choice of
College
Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80% Influenced
Interest in a School
Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
80% Influenced
Interest in a School
32% Influenced
Interest in a School
WEBSITE PRINT
Source: https://www.noellevitz.com/papers-research-higher-education/2015/2015-international-e-expectations-report
.24%
1,800,000Enrolled Students
Source: http://en.wikipedia.org/wiki/List_of_universities_in_Canada
4,320
–Peter Morville
“What we find changes who we become.”
The Learning Management System
WHAT THE HELL IS GOING ON?!
Bad strategy.
1. Immediate need 2. Administration said to 3. Chance
Reasons we make websites:
What would our physical campus look like if we used our digital strategy?
How did we get here?
Arts & Letters
Dean
Faculty StaffWEB!
Business School
Dean
Faculty StaffWEB!
Music School
Dean
Faculty StaffWEB!
Biology Department
Dean
Faculty StaffWEB!
Chemistry Department
Dean
Faculty StaffWEB!
German Department
Dean
Faculty StaffWEB!
Libraries
Dean
Faculty StaffWEB!
Academic Advising
Director
Advisor AdvisorWEB!
Information Technology
Director
Staff StaffWEB!
Athletics
Director
Staff StaffWEB!
Office of the President
President
VPs StaffWEB!
Office of the Provost
Provost
Staff StaffWEB!
Architect’s Office
Director
Staff StaffWEB!
A CMS, a few web developers, and varied ideas don’t make for
digital beauty (or effectiveness).
It's time to bring the discipline and lessons from physical beauty to the
digital campus.
Our websites are more than a branding or marketing tool.
1
Style guide Framework Presentation
The digital campus needs an independent budget.
2
Connect everything.
3
API
Data
Servers
Presentation
We stop making websites.
We stop making websites.And we start making a campus.