why adaptive web design is built for the future of automotive retail
TRANSCRIPT
Why Adaptive Web Design is Built
for the Future of Automotive Retail
Agenda
Battles to Learn From
The Battle Today
Adaptive Web Design
Battles to Learn From
Battles to Learn From
Online Billboard
Battles to Learn From
Inventory
Battles to Learn From
Search
•1998…It begins.
•2014…Still trying to figure it out.
Battles to Learn From
2007
In April 2007, smartphones
totaled 17 million handsets.By the end of 2014, mobile
devices to surpass 7.7 billion.
2014
The Battle Today
What is the goal of my dealership website?
The Battle Today
The Battle Today
What is the goal of my dealership website?
Buyers spend 4
months outside
choosing a
dealership…
… And only
go inside
one.
Adaptive vs. Responsive
Adaptive Examples
Adaptive Examples
Where Adaptive Web Design Wins
Faster Page Loads
Customizable and Flexible
Customizable and Flexible
Consumer Intent
Communicate the right message, to the right
audience, in the manner they want to receive it on
each device.
The Battle Today
Why I would choose Adaptive Web Design.