why algorithms are your future and how you can create one
TRANSCRIPT
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Why algorithms are your
future and how you can create one
@masterstips #DMS2015
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Big data requires multiple sources• Population stats • Impressions, traffic, sales • Footfall • Time of year/day• Weather • Customer data • Previous year data• The competition
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Google flu trendsGoogle’s flu predictor uses search query volumes to track the spread of influenza.
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Big data to predict earthquakes@masterstips #DMS2015
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Hurricanes and Pop-TartsSales of Strawberry Pop-Tarts
increased by 7 times prior to a
hurricane.
The biggest pre-hurricane seller was
beer, not water.
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Data insights lead to recommendations
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Data insights lead to Tesco Vouchers
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Data insights lead to playlists
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Data insights driveNetflix can even use the data to analyse the most popular elements in movies and use this to create the ultimate movie…
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Data insights drive Netflix
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The more technology we invent, the more big data we
create.@masterstips #DMS2015
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The more big data we create, the more we need bots to
manage it.@masterstips #DMS2015
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“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the past two years alone.” IBM
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Car insurers are able to provide a personalised quote in a few seconds
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Businesses can track fleets
Black boxes in cars are
popular with insurance
companies.
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Cars will soon drive themselves
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Technology is coming“In the world that we are creating very
quickly, we're going to see more and more
things that look like science fiction, and
fewer and fewer things that look like jobs.”
Andrew McAfee
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Do not fear robots taking your job.Fear your failure to let them.
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Consider the humble traffic light
Lights automatically control traffic, 24 hours a day, all over the world.
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People used to do that job@masterstips #DMS2015
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Automation
Associated Press uses Automated Insights software to automatically write financial reports as stock market data is released.
Financial reports
Computerisation has also reached the area of financial advice.
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A person can do one thing at a time
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People get tired
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Computers versus peopleMulti-tasking, no fatigue*, no breaks, accuracy, repetition, no emotion*Battery life notwithstanding
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Think how many man hours Google Analytics saves you
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Algorithms are the future of marketing automation.
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Collating page data from multiple sources in Apollo Insights
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Creating a long-term visibility footprint graph
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Advisor algorithms@masterstips #DMS2015
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What we call marketing automation today is not automation.
It’s task automation.
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Machine learning in our generation will be hampered by the Dunning Kruger
effect@masterstips #DMS2015
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Ex-Machina movie@masterstips #DMS2015
… until we teach them to develop their own will to make themselves smarter
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How to create an algorithm1. Know what you want to know
2. Write down how you do it manually3. Create a repetitive program that does the
same4. Put your feet up.
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Get in touchSteve Masters@masterstips
@VerticalLeap
www.vertical-leap.uk
0845 123 2753
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