why and how to build your network in linkedin: 5 minute lesson
DESCRIPTION
Newcomers to LinkedIn sometimes don't yet know some of the advantages and techniques for building a dynamic network of colleagues. Spend 5 minutes learning how. (LinkedIn changes features, functions, and designs frequently. If this doesn't match up, I apologize, but there are still tips here you can use.)TRANSCRIPT
AME Leaders Guide to LinkedIn1
How and why to make LinkedIn connections
AME Leaders Guide to LinkedIn
Single point lesson
12/27/11
AME Leaders Guide to LinkedIn2
Why add LinkedIn connections?
LinkedIn adds one more way to network Bring colleagues one step closer to AME More people in your network = more people to invite
to AME
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AME Leaders Guide to LinkedIn3
Networking through LinkedIn
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Build relationshipso Mirror your real-life network o Person-to-person knowledge sharingo Strengthen and escalate
AME Leaders Guide to LinkedIn4
Networking through LinkedIn
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Build relationshipso Mirror your real-life network o Person-to-person knowledge sharingo Strengthen and escalate
Attract people o Invite to your network, groups, eventso Make them welcome o Be approachable, make a good impression
AME Leaders Guide to LinkedIn5
Ways to connect in LinkedIn
Personal Automated
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People you know Search for colleagues New acquaintances Online “business card” file
People you “meet” in LinkedIn groups Common interests Relationship established
People you “may” know Avoid canned messages Make sure you know
them well
Importing your address book Very automated and
impersonal Not advised!
AME Leaders Guide to LinkedIn6
Connect with people you know
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Mirror your real-life network
Find people you know in LinkedIn
Continue to grow your network
AME Leaders Guide to LinkedIn7
Connect with people you know
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Use the Search bar to find someone in LinkedIn
Select “People” from the drop-down box
AME Leaders Guide to LinkedIn8
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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AME Leaders Guide to LinkedIn9
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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Use the “Connect” button
AME Leaders Guide to LinkedIn10
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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AME Leaders Guide to LinkedIn11
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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AME Leaders Guide to LinkedIn12
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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AME Leaders Guide to LinkedIn13
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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LinkedIn’s canned message
AME Leaders Guide to LinkedIn14
Search for colleaguesNew acquaintancesOnline “business card” file
Connect with people you know
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Type over LinkedIn’s canned message
Personalize EVERY LinkedIn message
Invite
AME Leaders Guide to LinkedIn15
Connect with colleagues
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AME Leaders Guide to LinkedIn16
Connect with colleagues
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Ignore this section for now
Find this well-hidden link
AME Leaders Guide to LinkedIn17
Connect with colleagues
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Find the “Colleagues” tab
Choose the company you have in common
AME Leaders Guide to LinkedIn18
Connect with colleagues
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Select a person from the listName appear in the “to” box
AME Leaders Guide to LinkedIn19
Connect with colleagues
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Make it personal
AME Leaders Guide to LinkedIn20
Connect with colleagues
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Type over the canned message
AME Leaders Guide to LinkedIn21
Connect with people you “meet” in groups
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Get to know Brian in discussion. Click on his picture to learn more about him Invite him to join your network
AME Leaders Guide to LinkedIn22
Connect with people you “meet” in groups
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Brian’s activity
View profile or add to network (connect)
AME Leaders Guide to LinkedIn23
Connect with people you “meet” in groups
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Brian’s profile
AME Leaders Guide to LinkedIn24
Connect with people you “meet” in groups
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Personalize by referring to Brian’s comments
AME Leaders Guide to LinkedIn25
Connect with people you meet in person
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Your new business card file
AME Leaders Guide to LinkedIn26
Connect with people you meet in person
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Search
AME Leaders Guide to LinkedIn27
Connect with people you meet in person
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Personalize EVERY LinkedIn message!
Find and connect
AME Leaders Guide to LinkedIn28
Connect with people you meet in person
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LinkedIn’s canned message
AME Leaders Guide to LinkedIn29
Connect with people you meet in person
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Type over LinkedIn’s canned message
Personalize EVERY LinkedIn message!
AME Leaders Guide to LinkedIn30
Connect with people you meet in person
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Message is personalized
Send invitation
AME Leaders Guide to LinkedIn31
Connect with people you meet in person
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Confirmation
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Connect with “people you may know”
Personalize EVERY LinkedIn message!
AME Leaders Guide to LinkedIn33
Importing your address book
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Too automated! See why:
AME Leaders Guide to LinkedIn34
Importing your address book
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Not recommended Too automated! See why:
AME Leaders Guide to LinkedIn35 12/27/11
Importing your address book
AME Leaders Guide to LinkedIn36
Homework
Invite four people to connect Remember to personalize your invitation
Next lessons: Invite your connections to “events” Invite them to the AME LinkedIn group
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Copyright © 2011 by Karen Wilhelm
AME Leaders Guide to LinkedIn37
End
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Questions? Email Karen Wilhelm, Chair, AME Social Media
Council, [email protected]