Architects, why you should start using

Social Media right now!

Oh, really?

You might be

t h inking...I’m an architect. I create stuff in the real world.

My clients and I don’t

have time for this.

Just because you’re too busy designing beautiful buildings to be on social media, doesn’t mean

your clients aren’t checking their profile

every 10 minutes

82% of consumers are more likely to trust a company if their CEO or senior leadership use

social media

What i f I t o ld you...

81% of the Inc. 500 are using

fa s t e s t g r ow i n g c o m pa n i e s i n t h e u. s.

What i f I t o ld you...

se c o n d o n l y t o e ma i l ma r ke t i n g

of small businesses

found blogging to be an effective marketing tool.

95%What i f I t o ld you...

OK, So I’ve beaten you over the head with these statistics. Are you ready to get your

architecture firm on social media?

w ha t ’s n e x t ?

My advice is to start small, experiment, and create your

strategy as you understand the platform.

he re’s some examples o f ne tworks you can ge t s ta rted wi t h:

• Most popular social media platform

What you can d o...

Update your profile, post images and ask questions

Engage people by posting images of finished work

• A social network designed for businesses

Join vibrant discussion groups

Connect with other industry professionals

What you can d o...

• Microblogging platform

• Great for modernist architects who believe “less is more”

Share your thoughts in 140 characters or less

Join discussions with other industry folks using #hashtags

What you can d o...

• Millions of videos shared daily

• More than 1 million unique users a month

Share walkthroughs or progress videos of your latest projects.

Comment on other architect’s videos and bring more viewers to your channel

What you can d o...

• “New Kid on the Social Media Block”

• Has a huge influence on search engine results

Connect with industry professionals via circles and hangouts

Share status updates, images and links

What you can d o...

• A personal blog where you can share your favourite architecture images

• “reblog” and share posts made by others.

Great platform for architects wanting to experiment with blogging

What you can d o...

• Take photos when you’re out and about

• Use filters to make them look awesome

• Share them on your feed

Use hashtags like #architectureporn to bring new views to your profile

Snap photos of buildings that take your fancy

What you can d o...

• For pinning and organising images

• Users are primarily women

Great place to collect photo inspiration for projects

Share your images to increase your viewers

What you can d o...

Choose one platform, set up a profile, and get started!

Want more tips on using technology to improve your architecture business?

Check out the WorkflowMax Architecture Blog

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