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  • CNI Venture Sdn Bhd Quarterly Product Bulletin October - December 2013

    ALL ABOUT ANTIOXIDANTS

    Why are antioxidant GOOD FOR YOUR HEALTH

    PRUNES top the list of

    antioxidants

    Interesting FACTS about Antioxidants

    Do you really need Antioxidants?

    Well3 Prune Berries Power loaded with

    antioxidants that’s good for your body & health!

    NEW

    sour ces o

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    Antio xidan

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  • Of late, there has been a lot of hype surrounding a group of food compounds called antioxidants. They are touted as everything from disease fighters to memory protectors to the antidote to ageing. What are these compounds?

    Why are they important? And should you take supplements to get enough (or more) in your diet?

    ANTIOXIDANTS IMPORTANT FOR YOUR HEALTH?

    What are Antioxidants?

    Antioxidants help fight oxidation, a normal chemical process that takes place in the body every day. Oxidation can be accelerated by stress, cigarette smoking, and alcohol. When there are disruptions in the natural oxidation process, highly unstable and potentially damaging molecules called free radicals are created. Oxygen triggers the formation of these destructive little chemicals, which can cause cellular damage in the body if left unchecked.

    Free Radicals

    Free radicals are atoms or groups of atoms that contain an odd number of electrons. These are formed when certain molecules interact with oxygen. Once formed, free radicals can start a chain of damaging chemical reactions. The biggest danger to the human body is their potential to react with cellular components like DNA or the cell membrane, causing cells to function poorly or die.

    Free radicals are not only generated by the body, they are present in foods you eat as well as in the air you breathe. Some, like exposure to sunlight (UV) can harm the eyes and the skin. Free radicals can trap a low-density lipoprotein (LDL) in an artery wall and begin the formation of plaque; they can damage DNAor negatively alter a cell structure, leading to the start of a disease process.

    WHY ARE ALL ABO

    UT

    ANTIOX IDANTS

  • How the Body Defends Against Oxidative Stress Oxidative stress occurs when free radicals attack the body’s protective defences, and can result in the early stages of cancer and heart disease. Free radicals are also thought to be behind Alzheimer’s disease, arthritis, cataracts, diabetes, kidney disease, and age-related blindness.

    To fight free radicals, the human body manufacturea different type of molecule called antioxidants to combat and protect the cells from oxidization. Antioxidants safely interact with free radicals and stop the chain of damaging reactions before damage is done to cells. Although our body’s enzyme systems ‘hunt’ for free radicals, we can further add helpful molecules from foods that we eat. Some antioxidants are vitamins C and E, whileanti-oxidizing minerals include selenium and manganese. There are also plant compounds that are antioxidants such as beta carotene and lycopene.

    Deficiency of antioxidants It is thought that a shortage of antioxidants could cause, or assist in causing Alzheimer’s disease, cancer, cardiovascular disease, cataracts, diabetes, hypertension, infertility, macular degeneration (eye lens degeneration) measles, mental illness, periodontal disease, respiratory tract infection as well as rheumatoid arthritis.

    Enemies of antioxidants Fried and barbequed food, pollution, radiation, smoking and too much alcohol.

    Too much alco hol can lead to

    oxidative stres s and damage

    your health

    Too much alco hol can lead to

    oxidative stres s and damage

    your health

  • Researchers, product developers, food scientists and medical and nutritional experts have done a good job getting the message across: antioxidants knock out free radicals and reduce oxidative stress, the damaging process that leads to premature ageing and disease.

    Demand for antioxidants continues to rise despite the tough spending decisions most people had to make during the Great Recession. According to Food Marketing Institute’s 2011 “Shopping for Health” survey, antioxidants are among the top five health components that global consumers want in their food products.

    In 2010, HealthFocus reported the following were top health issues for most consumers worldwide:

    • Mental sharpness (65%), • Heart health (62%), • Cancer (61%) • Vision problems (57%) • Arthritis (53%) • Appearance/skin (51%), • and joint heath (51%).

    CONSUMERS ARE NOW MORE INFORMED

    Today’s consumersare now more informed and discriminating. They increasingly seek results-oriented research to back up the products they buy. They want to understand how antioxidants help their well-being, especially specific health conditions.

    More consumers want to see scientific results. It’s one thing to bring a new product to the market with a very high ORAC (Oxygen Radical Absorbance Capacity) score in a test tube, and another to evaluate that product in human acute and clinical trials that point to both the bioavailability and specific bio-activity with regard to inflammation or other health conditions. As a result, mainstream berries, vegetables, teas and spices with decades of studies at the university level have maintained and grown their consumer trust and market share.

    Educated consumers also want to know the sources of their antioxidants—natural or synthetic, extract or whole food, organic or non-organic farming practices.

    2012 ANTIOXIDANT MARKET: What consumers want in antioxidant health supplements & products and why

    What consumers want in antioxidant health supplements & products and why

  • The key in having a successful product is knowing who your consumer is. The largest segment of antioxidant consumers and other condition-specific consumers remains adult women. Women tend to be more willing to be proactive in prevention; they do research and seek out and try new supplements to help them remain healthy and achieve a higher sense of well-being.

    But men are catching up too. A study showed that 32% of women make a strong effort to consume foods/beverages rich in antioxidants, compared to 24% of men. This definitely shows that while women are still more concerned

    with antioxidants, men are not far behind in recognizing their health benefits.

    Last, but not least - it is important to provide a product with benefits that is backed up by science. A big key to success is ingredient differentiation on the key factors affecting an ingredient’s purity, potency, quality and efficacy.

    Antioxidant consumption by major regions – 2012 (Source: Chemical Industries – a division of Access Intelligenc

    Knowing The Market & Gaining Market Share

    FUNCTIONALITY IS THE KEY

    Antioxidants are now being incorporated into eye, skin and joint health supplements. Apart from food supplements, there is a surge in antioxidants for beauty- care products, especially eye and lip creams, because of their skin rejuvenation/protection properties. As evidence linking antioxidants to skin health becomes more prominent, manufacturers are incorporating these agents into cosmetics as well. This is especially critical for women living busier lifestyles, as it increases efficiency and ease.

    CONSUMERS EVERYWHERE ARE NOW MORE HEALTH-CONSCIOUS THAN BEFORE

    Health-conscious consumers are reluctant to eat foods preserved with chemicals. As a result, more food manufacturers are turning to antioxidants as natural preservatives for their products. For example, rosemary extracts are natural antioxidants that also extend shelf- life of foods and beverages.

    There is also increasing attention toward using antioxidants in oral care. Antioxidants that support oral health are gaining much more serious awareness, both by consumers and the dental health practitioner community. Studies have shown that topical antioxidant remedies reduce free radical or reactive-oxygen species, a main cause of inflammation in the progression of gingival and periodontal diseases.

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    7 INTERESTING FACTS ABOUT ANTIOXIDANTS

    Antioxidants prevent cell destructions caused by the action of free radicals. Free radicals are unstable molecules that take away electrons from other molecules and damage them. This is the cause for many diseases.

    How do antioxidants work to prevent diseases? Antioxidants donate electrons to free radicals to stabilize them and this prevents free radicals from invading other cells and causing diseases.

    Antioxidants play a vital role in anti-ageing and keep you young.

    Antioxidants protect you against heart disease, cancer andother diseases.

    Your body can produce antioxidant enzymes on its own, which work along with the antioxidants that come with the food you eat (usually from natural sources such as fruits, plants and vegetables)

    The antioxidant defence system is the major reason why humans live longer than other living creatures.

    Studies have shown that antioxidants do promote good health. Antioxidants help maintain your immune system on a daily basis. Furthermore, a diet rich in antioxidant foods has also been shown to support luminous skin and eyes and maintain healthy organs and tissues.

  • THE TOP 10 SOURCES OF ANTIOXIDANTS Antioxi