CNI Venture Sdn BhdQuarterly Product BulletinOctober - December 2013

ALL ABOUT ANTIOXIDANTS

Why are antioxidantGOOD FOR YOUR HEALTH

PRUNEStop the list of

antioxidants

Interesting FACTSabout Antioxidants

Do you reallyneed Antioxidants?

Well3 Prune BerriesPower loaded with

antioxidants that’s goodfor your body & health!

NEW

sources of

Antioxidants

TOP

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Of late, there has been a lot of hype surrounding a group of food compounds called antioxidants. They are touted as everything from disease fighters to memory protectors to the antidote to ageing. What are these compounds?

Why are they important? And should you take supplements to get enough (or more) in your diet?

ANTIOXIDANTS IMPORTANT FOR YOUR HEALTH?

What are Antioxidants?

Antioxidants help fight oxidation, a normal chemical process that takes place in the body every day. Oxidation can be accelerated by stress, cigarette smoking, and alcohol. When there are disruptions in the natural oxidation process, highly unstable and potentially damaging molecules called free radicals are created. Oxygen triggers the formation of these destructive little chemicals, which can cause cellular damage in the body if left unchecked.

Free Radicals

Free radicals are atoms or groups of atoms that contain an odd number of electrons. These are formed when certain molecules interact with oxygen. Once formed, free radicals can start a chain of damaging chemical reactions. The biggest danger to the human body is their potential to react with cellular components like DNA or the cell membrane, causing cells to function poorly or die.

Free radicals are not only generated by the body, they are present in foods you eat as well as in the air you breathe. Some, like exposure to sunlight (UV) can harm the eyes and the skin. Free radicals can trap a low-density lipoprotein (LDL) in an artery wall and begin the formation of plaque; they can damage DNAor negatively alter a cell structure, leading to the start of a disease process.

WHYARE ALL ABOUT

ANTIOXIDANTS

How the Body Defends Against Oxidative StressOxidative stress occurs when free radicals attack the body’s protective defences, and can result in the early stages of cancer and heart disease. Free radicals are also thought to be behind Alzheimer’s disease, arthritis, cataracts, diabetes, kidney disease, and age-related blindness.

To fight free radicals, the human body manufacturea different type of molecule called antioxidants to combat and protect the cells from oxidization. Antioxidants safely interact with free radicals and stop the chain of damaging reactions before damage is done to cells. Although our body’s enzyme systems ‘hunt’ for free radicals, we can further add helpful molecules from foods that we eat. Some antioxidants are vitamins C and E, whileanti-oxidizing minerals include selenium and manganese. There are also plant compounds that are antioxidants such as beta carotene and lycopene.

Deficiency of antioxidantsIt is thought that a shortage of antioxidants could cause, or assist in causing Alzheimer’s disease, cancer, cardiovascular disease, cataracts, diabetes, hypertension, infertility, macular degeneration (eye lens degeneration) measles, mental illness, periodontal disease, respiratory tract infection as well as rheumatoid arthritis.

Enemies of antioxidantsFried and barbequed food, pollution, radiation, smoking and too much alcohol.

Too much alcohol can lead to oxidative stress and damage your health

Too much alcohol can lead to oxidative stress and damage your health

Researchers, product developers, food scientists and medical and nutritional experts have done a good job getting the message across: antioxidants knock out free radicals and reduce oxidative stress, the damaging process that leads to premature ageing and disease.

Demand for antioxidants continues to rise despite the tough spending decisions most people had to make during the Great Recession. According to Food Marketing Institute’s 2011 “Shopping for Health” survey, antioxidants are among the top five health components that global consumers want in their food products.

In 2010, HealthFocus reported the following were top health issues for most consumers worldwide:

• Mental sharpness (65%), • Heart health (62%), • Cancer (61%)• Vision problems (57%)• Arthritis (53%)• Appearance/skin (51%),• and joint heath (51%).

CONSUMERS ARE NOW MORE INFORMED

Today’s consumersare now more informed and discriminating. They increasingly seek results-oriented research to back up the products they buy. They want to understand how antioxidants help their well-being, especially specific health conditions.

More consumers want to see scientific results. It’s one thing to bring a new product to the market with a very high ORAC (Oxygen Radical Absorbance Capacity) score in a test tube, and another to evaluate that product in human acute and clinical trials that point to both the bioavailability and specific bio-activity with regard to inflammation or other health conditions. As a result, mainstream berries, vegetables, teas and spices with decades of studies at the university level have maintained and grown their consumer trust and market share.

Educated consumers also want to know the sources of their antioxidants—natural or synthetic, extract or whole food, organic or non-organic farming practices.

2012 ANTIOXIDANT MARKET:What consumers want in antioxidant health supplements & products and why

What consumers want in antioxidant health supplements & products and why

The key in having a successful product is knowing who your consumer is. The largest segment of antioxidant consumers and other condition-specific consumers remains adult women. Women tend to be more willing to be proactive in prevention; they do research and seek out and try new supplements to help them remain healthy and achieve a higher sense of well-being.

But men are catching up too. A study showed that 32% of women make a strong effort to consume foods/beverages rich in antioxidants, compared to 24% of men. This definitely shows that while women are still more concerned

with antioxidants, men are not far behind in recognizing their health benefits.

Last, but not least - it is important to provide a product with benefits that is backed up by science. A big key to success is ingredient differentiation on the key factors affecting an ingredient’s purity, potency, quality and efficacy.

Antioxidant consumption by major regions – 2012(Source: Chemical Industries – a division of Access Intelligenc

Knowing The Market & Gaining Market Share

FUNCTIONALITY IS THE KEY

Antioxidants are now being incorporated into eye, skin and joint health supplements. Apart from food supplements, there is a surge in antioxidants for beauty-care products, especially eye and lip creams, because of their skin rejuvenation/protection properties. As evidence linking antioxidants to skin health becomes more prominent, manufacturers are incorporating these agents into cosmetics as well. This is especially critical for women living busier lifestyles, as it increases efficiency and ease.

CONSUMERS EVERYWHERE ARE NOW MORE HEALTH-CONSCIOUS THAN BEFORE

Health-conscious consumers are reluctant to eat foods preserved with chemicals. As a result, more food manufacturers are turning to antioxidants as natural preservatives for their products. For example, rosemary extracts are natural antioxidants that also extend shelf-life of foods and beverages.

There is also increasing attention toward using antioxidants in oral care. Antioxidants that support oral health are gaining much more serious awareness, both by consumers and the dental health practitioner community. Studies have shown that topical antioxidant remedies reduce free radical or reactive-oxygen species, a main cause of inflammation in the progression of gingival and periodontal diseases.

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7 INTERESTING FACTS ABOUT ANTIOXIDANTS

Antioxidants prevent cell destructions caused by the action of free radicals. Free radicals are unstable molecules that take away electrons from other molecules and damage them. This is the cause for many diseases.

How do antioxidants work to prevent diseases? Antioxidants donate electrons to free radicals to stabilize them and this prevents free radicals from invading other cells and causing diseases.

Antioxidants play a vital role in anti-ageing and keep you young.

Antioxidants protect you against heart disease, cancer andother diseases.

Your body can produce antioxidant enzymes on its own, which work along with the antioxidants that come with the food you eat (usually from natural sources such as fruits, plants and vegetables)

The antioxidant defence system is the major reason why humans live longer than other living creatures.

Studies have shown that antioxidants do promote good health. Antioxidants help maintain your immune system on a daily basis. Furthermore, a diet rich in antioxidant foods has also been shown to support luminous skin and eyes and maintain healthy organs and tissues.

THE TOP 10

SOURCES OF ANTIOXIDANTSAntioxidants are required by your body to help resist ageing, generated by everyday exposure to pollutants in your food, water, and air. If you don’t have adequate antioxidants to help rid itself of free radicals, then oxidative stress tends to lead to accelerated tissue and organ damage.

Your body can manufacture some of these antioxidants, but not others. And your body’s natural antioxidant production tends to decline with age.

Fortunately, most of the vegetables you eat are loaded with potent phytochemicals that act as antioxidants, and these are:

1. Prunes: Prunes are top ranked as a source of cancer and

disease fighting antioxidants. In fact, prunes scored number 1 in the ORAC (Oxygen Radical Absorbance Capacity) test, the measure of antioxidant power.

2. Berries: They’re packed with healing antioxidants. These

berries include blackberry, blueberry,mulberry, raspberry, andyumberry (also known as “yang-mei” in China)which are all full of fibre.

3. Broccoli: Good for bolstering health, as well as cervical

dysplasia.

4. Garlic: Studies show that it can help support heart

health by supporting cholesterol levels and blood pressure already in the normal range. It’s also good for fighting free radicals.

5. Whole grains: Contain valuable antioxidants not found in fruits

and vegetables, as well as B vitamins, vitamin E, magnesium, iron and fibre. Also serve to support already normal cholesterol levels.

6. Red grapes: These delicious fruits contain resveratrol, which

has a host of antioxidant properties.

7. Tomatoes: Rich in lycopene, a member of the carotenoid

family which has been shown to reduce lung, breast, and colon cancers.

8. Soy: Is packed with antioxidants in the form of

isoflavones, which resemble natural estrogens. Soy has been shown to support already normal cholesterol levels and bone health.

9. Tea: People have been drinking tea for hundreds of

thousands of years for good reason. Tea, especially the green variety, is good for maintaining robust health.

10. Carrots: Rich in beta-carotene and good for your eyes with

whole host of other nutrients.

So if you’re looking for a health supplement that is power loaded with rich antioxidants – go for CNI Well3 Prune Berries. It’s made from 100% natural fruit ingredients without the addition of sugar, colouring, flavouring and other preservatives. Every box of 30 sticks contains 36,600 µmol/TE ORAC plus natural fibre toensure that your body is enhanced with nutritional benefits for your everyday needs.

PRUNE BERRIES NEW

ORAC36,600*

ORAC36,600*

ANTIOXIDANTS:ARE THEY REALLY NECESSARY?YES, THEY ARE & HERE’S WHY:

Oxidation is an essential part of the conversion of food into energy, but can also be damaging, as it creates substances known as free radicals that can set off chain reactions that ultimately damage or kill cells. Antioxidants block harmful chemical reactions caused by oxidation - the destructive effect of oxygen and other oxidizing agents on the molecular components of cells. Without antioxidants, the many degenerative changes of ageing and many age-related diseases can rapidly take place. Hence, incorporating antioxidant-rich foods into the diet at a young age and continuing throughout life may help to promote general health and slow the development of several age-related diseases.

Vitamin C, vitamin E, selenium, and carotenoids are examples of antioxidants found naturally in many fruits and vegetables. Other antioxidants include catechins, found in green tea; and resveratrol, found in red wine.

It must be remembered that the body cannot manufacture antioxidants, and that’s why they must be supplied in your diet.

CAN YOU GET ENOUGH ANTIOXIDANTS THROUGH FOODS?

Eating a wide variety of whole foods, especially fruits and vegetables such as tomatoes, watermelon,

Oxidation in our bodies is a normal process but as a byproduct, it can produce free radicals – unstable molecules that can damage cells. The question is: are antioxidants necessary to maintain our health and general well-being?

papayas, blueberries, carrots, and leafy greens, will provide a wide range of beneficial antioxidants. Regular consumption of green tea is also beneficial as it provides antioxidants known as catechins.

However, it may not always be possible even for those who are conscientious about healthy eating to consume the optimum amounts on a daily basis. That’s why it is highly recommended to consume an antioxidant-supplement to fill any gaps that might occur in the daily diet.

WHO SHOULD TAKE ANTIOXIDANTS…

• Women - A woman should start taking antioxidant supplements to fight the ageing process.

• Smokers – smoking depletes Vitamin C, which is also an important nutrient for youthful skin.

• People who are exposed to cigarette smoke or those who have active night lives.

• People with busy lifestyles – antioxidants can help reduce the impact of stress on your body

• Athletes – during exercise, the body will increase oxygen consumption between 10 to 20 times more. This can increase the production off re-radicals that can cause damage to the muscles and other tissues in the body.

FRUITS AND PLANTS- RICH IN ANTIOXIDANTSMany foods are good sources of antioxidants but the majority of antioxidants are found in fruits and vegetables (plants), which range from chemicals such as resveratrol found in red wine, to the anthocyanins that make prunes purple, strawberries red and blueberries blue, and vitamin A, C and E.However, the best sources of anti-oxidants are by far, prunes and berries.

The best way to get a variety of antioxidants in the diet is to eat foods that represent all the colours of the rainbow, such as prunes (purple), red grape, white grape, blueberry, yumberry (crimson-purple), raspberry (red-black) and mulberry (between red and blue). Each colour provides its own unique antioxidant effects and the protective bioflavonoids in plants are what supply them with rich colours!

PRUNES TOP THE LIST OF ANTIOXIDANTSPrunes, a good source of fibre, have long been recognized as a nutrient-rich fruit with multiple health benefits. And if you’re determined to feel and look younger then CNI Well3 Prune Berries is the right health supplement for you!

A recent study from Tufts University in Boston showed that prunes may also help slow the ageing process in both the body and brain. The study ranks the antioxidant value of commonly eaten fruits and vegetables using an analysis called ORAC (Oxygen Radical Absorbance Capacity). Prunes top the list with more than twice the level of antioxidants than other high-scoring fruits such as blueberries and raisins.

Researchers at the University of California, at Davis, found that prunes contain high amounts of neochlorogenic acid, a phenolic compound, and a strong antioxidant.

In addition, prunes are fat and cholesterol-free and are a delicious way to add fibre, vitamins and minerals to meet your dietary requirement of five fruits and vegetables a day. Previous studies have shown that about 12 prunes a day decreased total and low-density lipoprotein cholesterol in men with elevated blood cholesterol levels.

Campus Univercity of California, at David

PRUNES HAVE ALL THE NATURAL ANTIOXIDANTS YOU NEED

Prunes are sweet with a deep taste and a sticky chewy texture, and are also highly nutritious. The fresh version are called plums and the dried version; prunes. Prunes are rich in phytonutrients called neochlorogenic and chlorogenic acid. These are classified as phenols, and are particularly effective in neutralizing a particularly dangerous oxygen radical called superoxide anion radical.

Fruit ORAC (units/100g)

Prunes 5770

Raisins 2830

Blueberries 2400

Blackberries 2036

Strawberries 1540

Raspberries 1220

Prunes – the world’s healthiest food

Prunes’ ability to deter oxygen-related damage to our cells is also related to their beta-carotene content. Scientists have discovered that antioxidants – substances that defend our body against the damaging effects of free radicals can prevent as many as 60 different diseases including heart disease, many forms for cancer, Alzheimer’s Disease, arthritis, stroke, allergies, chronic fatigue and ageing in general.

Antioxidants are important. But how do we get them?

The best way to get your antioxidants is right from the source. CNI Well3’s new Prune Berries health supplement is another way to obtain this great tasting, healthy goodness with number 1 in antioxidant activity.

CNI Well3 Prune Berry health supplement also contain fresh prune extracts and mixed berries essence of red grape, white grape, blueberry, yumberry, raspberry and mulberry. The colourful pigments of these sweet little fruits such as deep purple, blue, green and red are the powerful antioxidants that contribute to good health. In addition, they are high in fibre, vitamins,minerals and other health enhancing nutrition, making it the perfect food for a healthy lifestyle.

No.1 in antioxidant activity

Prunes are top ranked as a source of cancer and disease fighting antioxidants. It scored number 1 in the ORAC (Oxygen Radical Absorbance Capacity) test, the measure of

• Prevent heart disease – the soluble fibrelowers cholesterol and the risk for all types of cardiovascular disease.

• Lowers blood pressure – prunes contain potassium which help lower blood pressure.

• Inhibits LDL (or “bad”) cholesterol – thanks to its phenolic compounds

• Maintain bone health in postmenopausal women – a new study conducted at Florida State University discovered that prune’s high boron (a mineral) content can help reverse bone loss

• Boron also helps regulate mineral metabolism and optimizes estrogen levels, which in turn increases calcium absorption. Additionally, boron helps convert vitamin D to its active form, which helps the osteoblasts utilize calcium for bone formation.

• Cancer prevention – the carotenoids, beta carotene, lutein, zeaxanthin, anthocyanins, proanthocyanidins, phenols, and neoch-lorogenic acid are natural antioxidants that fight harmful free radicals which can cause cellular damage.

• Uses fresh Californian prunes and 6 mixed varieties of berrieswhich aremanufacturedusing state-of-the-art Japanese technology.

• Consists of 100% natural plant ingredients, with no added sugar, preservatives, and food additives such as colouring and flavouring.

• Are suitable for vegetarians.

• is rich in antioxidants – 36,600 µmol/TE ORAC in every box of 30 conveniently packed sticks

• Is a good source of dietary fibres which fulfils 5% of your daily needs

• Is also packed with micro and macro nutrients such as potassium,sodium, calcium, iron, magnesium, B and C vitamins

Why take CNI Well3 Prune

Berry Health Supplement?

CNI Well3 Prune Berries health supplement is

therefore rich in anti-oxidizing goodness that

helps rid your body of damaging free radicals.

On top of that, it promotes optimal intestinal

gut health and is a great daily detoxifier.

There are other great benefits too,

such as:

CNI Well3 Prune Berry Health Supplement – taste good & good for you!JUST A DAILY STICK OF CNI WELL3 PRUNE BERRIES HEALTH SUPPLEMENT WILL DO WONDERS FOR YOU!

• Normalizing blood sugar levels - Soluble fibre increases insulin sensitivity and can therefore play a helpful role in the prevention and treatment of type 2 diabetes

• Helping with weight loss – Soluble fibre delays glucose absorption that promotes a sense of satisfied fullness, preventing overeating and weight gain.

• Several studies have shown it can help prevent prostate cancer in men.

• Fight ageing – the antioxidants inside prunes can help you stay youthful and prevent age-related diseases such as Alzheimer’s disease and memory loss.

PRUNE BERRIES

Unleasing

36,600 ORACantioxidants to fight the setbacks of ageing and revitalise youth

• 36,600 ORAC unit of antioxidant, high dietary fibre• With 6 types of mixed berries (red grape, white grape, yumberry, blueberry, raspberry & mulberry)

• No added colouring, sugar, additives & preservatives• Natural prunes from free-pollution farm in Califonia, Japan technology• Produced by GMP factory with advanced technology