why are brands so important?

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Post on 20-Feb-2017

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  • WHY ARE

    SO IMPORTANT?

    BRANDING, DESIGN & MARKETING

  • THE TERM BRAND HAS NOWPERMEATED JUST ABOUT EVERYASPECT OF SOCIETY, AND CAN BEEASILY APPLIED TO:

    BRANDING, DESIGN & MARKETING

  • COMPANIES, SERVICES, UTILITIES,CHARITIES, FOOTBALL TEAMS ANDEVEN GOVERNMENT INITIATIVES!

    BRANDING, DESIGN & MARKETING

  • BRANDING, DESIGN & MARKETING

    SO HERES OUR

    OF WHY BRANDS ARE SO IMPORTANT.

  • BRANDING, DESIGN & MARKETING

    ITS A PERSONS GUT FEELING ABOUT THATCOMPANY, PRODUCT OR SERVICE.ITS A GUT FEELING BECAUSE WERE ALL EMOTIONAL, INTUITIVE BEINGS,DESPITE OUR BEST EFFORTS TO BE RATIONAL. ITS A PERSONS GUT FEELING,BECAUSE IN THE END, THE BRAND IS DEFINED BY INDIVIDUALS, NOT BYCOMPANIES, MARKETS, OR THE SO CALLED GENERAL PUBLIC.EACH PERSON CREATES HIS OR HER OWN VERSION OF IT.WHILE COMPANIES CANT CONTROL THIS PROCESS, THEY CAN INFLUENCE IT BYCOMMUNICATING THE QUALITIES THAT DIFFERENTIATE THEIR COMPANY FROMOTHERS IN THE MARKET PLACE.

    >ONE.

  • BRANDING, DESIGN & MARKETING

    EACH PERSON CREATES HIS ORHER OWN VERSION OF IT.WHILE COMPANIES CANT CONTROL THIS PROCESS, THEYCAN INFLUENCE IT BY COMMUNICATING THE QUALITIESTHAT DIFFERENTIATE THEIR COMPANY FROM OTHERS INTHE MARKET PLACE.

    >ONE.

  • BRANDING, DESIGN & MARKETING

    AS CONSUMERS IN A CONSUMER SOCIETYWE ALL USE BRANDS EVERYDAY TO HELPUS DEFINE OUR VALUES, OUR LIFESTYLESAND OUR GOALS.

    >TWO.

  • BRANDING, DESIGN & MARKETING

    WE ALL KNOW THAT PRODUCTS THAT AREWELL BRANDED SELL BETTER THANTHOSE THAT ARENT.

    THE EXACT SAME IS TRUE OF COMPANIES.

    >THREE.

  • BRANDING, DESIGN & MARKETING

    SOME OF THE WORLDS MOSTVALUABLE BRANDS AREBUSINESS TO BUSINESS.

    >FOUR.

  • BRANDING, DESIGN & MARKETING

    EVERY ORGANISATIONHAS CONSUMERS OFSOME KIND.

    >FIVE.

  • BRANDING, DESIGN & MARKETING

    IF YOU DONT HAVE A BRAND YOU HAVEA COMMODITY, AND COMMODITIESHAVE A LIMITED SHELF LIFE.

    >SIX.

  • BRANDING, DESIGN & MARKETING

    THEY CAN BE IMITATED, UNDERCUTAND EVENTUALLY FORCED OUT OFTHE MARKET.

    >SIX.

  • BRANDING, DESIGN & MARKETING

    PEOPLE FORM RELATIONSHIPSWITH BRANDS.

    >SEVEN.

  • BRANDING, DESIGN & MARKETING

    CUSTOMERS ALWAYS HAVE A CHOICE.THEY DO NOT CHOOSE COMPANIES.THEY CHOOSE BRANDS THEYBELIEVE IN.

    >EIGHT.

  • BRANDING, DESIGN & MARKETING

    WHEN QUALITY IS A GIVEN,CUSTOMERS WILL SEEKSOMETHING ELSE.

    >NINE.

  • BRANDING, DESIGN & MARKETING

    WHEN ALL OTHER VARIABLES AREEQUAL, IT IS ON AN EMOTIONALLEVEL THAT PEOPLE RESPOND.

    >NINE.

  • BRANDING, DESIGN & MARKETING

    DESIRABILITY FORMS THE BASIS OFPERSONAL CHOICE.EMOTION IS THE CURRENCY OF ABRANDS VALUE.

    >TEN.

  • BRANDING, DESIGN & MARKETING

    Our Top Tip:

  • BRANDING, DESIGN & MARKETING

    THERE ARE BRAND CONSULTANTS WHOSPECIALISE IN BRANDING STRATEGIES ANDPOSITIONING WHO CAN GUIDE YOU THROUGHTHE WHOLE PROCESS AND ADD A FRESHPERSPECTIVE TO THE PROJECT.

    >TOP TIP.

  • BRANDING, DESIGN & MARKETING

    email: hello@darwinbrandconsultants.com

    www.darwinbrandconsultants.com

    http://www.facebook.com/pages/Darwin-Brand-Consultants/165146273633452https://twitter.com/Darwin_Brandhttp://www.linkedin.com/company/2972466https://www.behance.net/VincentBissettehttps://www.youtube.com/channel/UCS2M2cgFWOIfd1HGVOlDxlw