*Statistics compiled on: https://blog.act-on.com/2015/01/70-new-really-marketing-automation-stats/

Among B2B marketers, the #1 benefit of marketing automation is generating more and better leads

Success78%

78% of successful marketers cite mar-keting automation as most responsible for improving revenue contribution.

Outgrowing63%

63% of companies that are outgrowing their competitors use marketing automa-tion.

Conversions50%

B2C marketers using automation have seen conversion rates as high as 50%.

B2B marketers who implement market-ing automation in-crease their sales pipeline contribution by 10%.

Increase10%

79% of top-performing companies have been using marketing automation more than 2 years

PRICE

EASE OF USE

PRODUCT INTEGRATION

CRITERIA

MARKETING

AUTOMATION

60%

10% 5%3%

$500M+

$20 - $500M

$5M - $20M

< $5M

COMPANY REVENUE MATTERS

Marketing automation adoption is tied to annual revenue, as itemized below.

Why Automation is the Future of Marketing