why bad design is your fault - uxpa 2016
TRANSCRIPT
+
GREG RAIZ
WHY YOUR DESIGN TEAM CAN’T MOVE THE NEEDLE
+
GREG RAIZ
WHY BAD DESIGN IS YOUR FAULT
DESIGN IS IMPORTANT
RIGHT?
APPLE NEST
DYSON IKEA
GOOGLE TESLA
YET, THERE ARE OF WELL UNDERSTOOD AND POORLY DESIGNED PRODUCTS
WHY?
I’ve been in all of these roles
Student Developer Designer
Product Manager CEO
AT SOME POINT IT’S BEEN MY FAULT.
IT’S BEEN YOUR FAULT TOO.
THE STUDENT
IT’S HARD TO CRITICIZE YOUR OWN WORK
PM
PRODUCT PROJECT
PROGRAM
CHOOSE 60 MILLION PEOPLE TO UPSET
TO DESIGN SOMETHING GREAT, EVERYONE MUST
AGREE ON “GREAT”
DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS
HUGH TUGH MUGHL
FEATURES WITHOUT COMPREHENSION ARE LIKE EXTRA PAGES IN
A FOREIGN BOOK
DESIGNER
EARLY IOT
DESIGN VISUALS
UI UX IA
50:1
THE FEATURE MATRIX
TO DESIGN SOMETHING GREAT THE COMPANY
CULTURE MUST SUPPORT IT
EARLY RZ
DESIGN ONLY
CODE WINS? DESIGN IS TRUTH?
FOLLOW THE SPEC?
TRUTH LIES IN THE FINISHED PRODUCT. BE
AT THE FINISH LINE
THE CLIENT
I HAVE A NEED & A BUDGET
I HAVE A UX & DESIGN
VISION
THE WEBSITE
TO DESIGN SOMETHING GREAT THE CONSTRAINTS
NEED TO BE WELL UNDERSTOOD
TO SUM IT UP…
CREATE A DESIGN CULTURE
THANK YOUFOLLOW ME @GRAIZ OR EMAIL ME