Why Bother with Social Media?

Monjer Rashid & Ahsan Ahmad

Who are we?Infinity Enterprise – established in 2010

Provides New-Media training and services for start-ups, SMEs and community projects.

Clients include Changemakers, Solar Learning, New Vision Training + more

Specialist focus on Social Media training and consulting

IcebreakerPlease state:

your name

Organisation

Job Role/ title

…in my opinion social media is…

…I hope to use social media to…

Expectations

What is Social MediaDefinition:

“...the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”

What does social Media mean to you?

The 4 major Social Media networks are…

What is Facebook?

Largest social media network

Allows users to post text, video and images

Creates communities and brands through:ProfilesGroupsPages

Some facts:1 billion+ active users

618 million+ daily active users

680 millon+ monthly mobile users

48% people find out news via Facebook

Case Study – Alchemist Fitnesshttp://www.alchemistfitness.com/

Over 1600 followers

Before/after pictures

Motivational quotes

Offers

What is Twitter?

A hugely popular ‘micro-blogging’ site

140 characters or less

Used widely by celebrities, public figures and brands

Some facts:

500 million+ total accounts on Twitter

340 million+ unique tweets per day

200 Million+ monthly active users

78% of brands’ engagements are ‘retweets’

Case Study – Demon Barber@Demonbarber1969

Prolific use of Twitter

Links (tags) with other organisations

Booking through Social networks

70% of business through social media

What is YouTube?

Social Network focused on video content

Anyone can create an account and upload video content to their ‘channel’

Many people earn a living solely through their YouTube channel

Some facts:

1 billion+ unique monthly users#2 Ranking worlds 2nd largest search engine4 billion hours of video viewed each month

33% top performing campaigns are under 30 seconds long

28% top performing campaigns are between 60-90 seconds long

Case Study – ChildreachNon profit organisation that runs projects overseas to promote

access to education, healthcare, child rights and protection

Uses videos to showcase the projects and their impact

Over 12,500 views

What is LinkedIn?

A social network for businesses and professionals

Very useful for contacting key members of other organisations and funders

Business pages have been recently added, giving a professional ‘portfolio’ for your organisation

Some facts:

200 million+ LinkedIn members worldwide

50 million+ unique site visitors per week

2.8 million+ businesses have a LinkedIn page

LinkedIn generates more leads for b2b than Facebook or Twitter.

What does this mean for you?

Mobile PlatformsLargest growing part of the social media paradigm

48% of 18-34 year olds check facebook upon waking up

60% of Twitter users access it through their phones

182% increase in mobile users on Twitter

YouTube becoming more and more popular on mobile

Aggregator ToolsHootsuite

Ubersocial

Radian6 (for market research and trends)

Yoono

Is Social Media Always The Answer?