why brands need social media marketing
TRANSCRIPT
Why brands need social media marketing
Katie Adams
1.Increase brand recognition Social media networks are new channels for your brand’s voice and
content
Makes your brand more accessible to new customers
Makes your brand more recognizable to existing customers
2. Higher brand authority Interacting with customers is a show of good faith for other customers
The more people that are talking about your brand on social media, the more valuable and authoritative your brand with seem.
When customers go to compliment your brand, they turn to social media to do so, which makes new members what to follow you for updates
3. Increased inbound traffic Without social media, your inbound traffic is limited to people who are
already familiar with your brand
Every social media profile your brand posts, is another path leading back to your website
The more quality content a brand syndicates on social media, the more inbound traffic your brand with generate
4. Decreased marketing costsAccording to Hubspot, 84% of marketers found that as little as 6 hours
of effort per week was enough to generate increased traffic
Paid advertisement on Facebook and Twitter are relatively cheap
With social media marketing, there’s less of a chance of going over budget, and you could even build your budget
5. Improved customer insights Via social listening, a company or brand can gain valuable information
about their customers
You can measure conversations based on promotions posted on various social media channels
Why brands need social media marketing
Katie Adams
1.Increase brand recognition Social media networks are new channels for your brand’s voice and
content
Makes your brand more accessible to new customers
Makes your brand more recognizable to existing customers
2. Higher brand authority Interacting with customers is a show of good faith for other customers
The more people that are talking about your brand on social media, the more valuable and authoritative your brand with seem.
When customers go to compliment your brand, they turn to social media to do so, which makes new members what to follow you for updates
3. Increased inbound traffic Without social media, your inbound traffic is limited to people who are
already familiar with your brand
Every social media profile your brand posts, is another path leading back to your website
The more quality content a brand syndicates on social media, the more inbound traffic your brand with generate
4. Decreased marketing costsAccording to Hubspot, 84% of marketers found that as little as 6 hours
of effort per week was enough to generate increased traffic
Paid advertisement on Facebook and Twitter are relatively cheap
With social media marketing, there’s less of a chance of going over budget, and you could even build your budget
5. Improved customer insights Via social listening, a company or brand can gain valuable information
about their customers
You can measure conversations based on promotions posted on various social media channels
6. Richer customer experiences Every customer interaction on social media is a way to showcase your
customer service level
Social media is a personal experience that lets customers know you care about them
6. Richer customer experiences Every customer interaction on social media is a way to showcase your
customer service level
Social media is a personal experience that lets customers know you care about them
