why brands should have a plan for mobile?
Post on 11-Sep-2014
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DESCRIPTIONFlockler's presentation at Content Revolution Event (Internet Week Europe 2012)
Does your brand have a plan for mobile?
Brands become publishers
Why brands should have a plan for mobile?
1 billionsmartphone subscriptions
Source: Morgan Stanley, KPCB
1/3 of USA Adults Own Tablet
21 %exclusively through mobile devices on Facebook
of consumers think its important for brands to have a mobile & tablet -friendly site72%
96 %have come across a site that wasnt mobile-friendly
Do brands need to develop apps?
3 Ecosystems, thousands of devices
15the average consumer uses only 15 apps per week
Your application is competing against users favourite applications
original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic
Responsive design - optimized for all devices
Combine editorial and social content (e.g. tweets, videos & images)
Publish beautiful magazines for iPad and other tablets, mobile & web
Toni Hopponentoni@ockler.comtwitter: @tonihopponen www.ockler.com