Does your brand have a plan for mobile?

@getflockler@tonihopponen

Brands become publishers

mb.mercedes-benz.com

iq.intel.com

Why brands should have a plan for mobile?

1 billionsmartphone subscriptions

Source: Morgan Stanley, KPCB

1/3 of USA Adults Own Tablet

21 %exclusively through mobile devices on Facebook

Source: VentureBeat

of consumers think it’s important for brands to have a mobile & tablet -friendly site72%

Source: AdAge

96 %have come across a site that wasn’t mobile-friendly

Source: AdAge

Do brands need to develop apps?

3 Ecosystems, thousands of devices

15the average consumer uses only 15 apps per week

Source: TechCrunch

Your application is competing against user’s favourite applications

Web applications?

original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic

Responsive design - optimized for all devices

ONE URL

♥

Social Magazines

Combine editorial and social content (e.g. tweets, videos & images)

Publish beautiful magazines for iPad and other tablets, mobile & web

Toni Hopponentoni@flockler.comtwitter: @tonihopponen www.flockler.com