why brands should have a plan for mobile?

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Post on 11-Sep-2014




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Flockler's presentation at Content Revolution Event (Internet Week Europe 2012)


  • Does your brand have a plan for mobile?


  • Brands become publishers

  • mb.mercedes-benz.com

  • iq.intel.com

  • Why brands should have a plan for mobile?

  • 1 billionsmartphone subscriptions

    Source: Morgan Stanley, KPCB

  • 1/3 of USA Adults Own Tablet

  • 21 %exclusively through mobile devices on Facebook

    Source: VentureBeat

  • of consumers think its important for brands to have a mobile & tablet -friendly site72%

    Source: AdAge

  • 96 %have come across a site that wasnt mobile-friendly

    Source: AdAge

  • Do brands need to develop apps?

  • 3 Ecosystems, thousands of devices

  • 15the average consumer uses only 15 apps per week

    Source: TechCrunch

  • Your application is competing against users favourite applications

  • Web applications?

  • original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic

    Responsive design - optimized for all devices


  • Social Magazines

  • Combine editorial and social content (e.g. tweets, videos & images)

  • Publish beautiful magazines for iPad and other tablets, mobile & web

  • Toni Hopponentoni@ockler.comtwitter: @tonihopponen www.ockler.com