Arjuna hettiarachchiSales Manager Middle East Sana Commerce

Why businesses in the middle east should invest in e-commerce

By the numbers

20+ Years of E-commerce Expertise

450 E-commerce Specialists

Offices worldwide: Netherlands, Ukraine, Sri Lanka, Indonesia, USA, UK, Germany8

100+ Partners worldwide selling Sana

750+ Happy customers

Web stores implemented1000+

Today’s

AGENDAAs a region where is Middle East now?

What are your business objectives for the coming 5 years?

Potential growth strategies - Why e-commerce could be a good fit

Implementing e-commerce: things to watch out for

How to sustain your online success?

Where does

Middle eaststand?

SNAPSHOT

Oil prices are low and unstable

Economic

Source: NASDAQ

SNAPSHOT

Low economic growth compared to other parts of the world

Economic

Source: FocusEconomics

2.3% 3.0%Growth in 2016 - the

lowest since the 2009

crisis

Growth in 2017

SNAPSHOT

Government spending is decreasing (UAE, KSA) and

inflation is unstable

Economic

Source: Statista

0%

2%

4%

6%

8%

10%

Africa Sub-Sahara Latin America, Caribbean

Middlea East & North Africa

Middle East, North Africa, Afghanistan & Pakistan

Emerging markets & developing economies

Industrialised countries

EU Euro area

0.36%0.4%0.66%

4.45%5.22%5.47%5.67%

9.02%

SNAPSHOTDigital

Source: WeAreSocial

36%Internet

penetration

41 MActive Social

Media Accounts

294 MMobile

Connections

SNAPSHOT

Source: eMarketer

Middle East is a major Retail driven region, but it has the smallest

share in B2C E-commerce2%

4%4%

24%

35%

31% North AmericaAsia-PacificWesern EuropeLatin AmericaCentral & Eastern EuropeMiddle East & Africa

Digital

SNAPSHOT

Source: Demandware

Middle East is a major Retail driven region, but it has the smallest

share in B2C E-commerce

Cross-border commerce is growing everyday

People rate convenience as the most compelling reason to buy

online

Digital

SNAPSHOT

Source: PayPal

Foreign companies are capturing the Middle Eastern e-commerce

market, fast!

There’s no Middle Eastern country in the Top 20 countries in online

sales

!Digital

How does these affect business?

What can you do to avoid their negative impact?

?

What are your

business goalsfor the next 5 years?

Growth? More sales? More customers?

Reduced operational costs?

Next level Customer Service?

What are your

strategiesto get there?

Increase your presence (physical offices/online)?

Increase your customer base?

Improve your customer service?

Increase your product portfolio?

Why

e-commercecould be a good fit

Setting up multiple retail stores vs.

One single online channel accessible across borders

a SINGLECHANNEL

for B2C

Convenience, time-saving, omnichannel experience

Customerdemand

for B2C

Readily available shipping providers, payment gateways,

smooth technology integrations and cost-effective

implementations

InfrastructureAvailability

for B2C

Customers demand tailored content and a highly

personalised shopping experience

personalisation

for B2C

Through improved information, 24/7 availability and better

support

relationships

for B2B

ENHANCE

Efficient order processing, less mistakes through automation

operational

for B2B

excellence

Your sales team can focus on selling more rather than being bogged down by manual order

processing

staff

for B2B

effectiveness

Grow your business exponentially without

increasing your sales team

business

for B2B

grow your

The Challengese-commerce

A seamless shopping experience whether the

customer is shopping online from a desktop or mobile

device, by telephone or in a bricks and mortar store.

Omnichanneling

Source: RedBoxDigital

International sales across geographies and jurisdictions

CROSS-border

Source: RedBoxDigital

commerce

Both inbound and outbound transportation

Source: RedBoxDigital

logistics

So now you might have some

questionsabout going online

Where to start?

What is the best platform to use?

How to attract customers?

How to retain customers?

many factorsThis depends on

Your Business Goals

Your current business systems

You online value proposition

Your expectations

Consider ROI. Aim for

- Increased revenue - Reduced operational cost - Minimal disruption

important!

How do you do all that?

• While answering all your questions

• Overcoming all the challenges

and

integrationWith what you already have

Web Store Back End System (eg: ERP)

Information

Product information to support

purchase decisions

Order information

Interfacing Scenario

Integration Scenario

ERP

WEB Store

Integration Scenario

ERP

This is exactly what we do

Business Casee-commerce

The

Highest growth rate in online shoppers 2013 - 2018

82%

Source: UNCTAD

The estimated value of the e-commerce market in the

region in 2020

$13.4B

Source: UNCTAD

- E-commerce is a missed opportunity in ME

- There’s a huge growth potential in the market

- Companies should think of being disruptive

- It’s time to future-proof your business

roundup

We can help you build and sustain a fruitful e-commerce channel

Fully integrated to your

ERPWe support

Reach out to us any time for a free consultation session.

The first 10 to book a session with me will receive a Sana Commerce cloud web store mockup free of charge!

free consultation

Book a session now!

looking forward to guide you through your e-commerce journey!

Thank you!

Arjuna Hettiarachchi Sales Manager Middle East Sana Commerce a.hettiarachchi@sana-commerce.com