why care for social media - singapore workshop
TRANSCRIPT
![Page 1: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/1.jpg)
www.digitalvidya.com
© Digital Vidya
Social Media for Business
Bootcamp
Welcome!
![Page 3: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/3.jpg)
www.digitalvidya.com
© Digital Vidya
Schedule (Day 1)
Start End Section
8:30 9:30 Networking Tea/Coffee
9:30 11:00 Introduction & Why care about Social Media?
11:00 12:30 Demystifying Community Building on Facebook
12:30 1:30 Networking Lunch
1:30 2:15 Social Media Case Study: Honey Singh
2:15 3:30 Create Strategy for Facebook
3:30 4:00 Networking Tea/Coffee
4:00 5:00 Community Building on Facebook
5:05 5:30 Facebook Advertising
![Page 4: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/4.jpg)
www.digitalvidya.com
© Digital Vidya
Schedule (Day 2)
Start End Section
8:30 9:30 Networking Tea/Coffee
9:30 10:00 Day 1 Recap
10:00 11:30 Twitter: The Jewel in the Social Media Crown
11:30 12:30 Creating Twitter Marketing Strategy
12:30 1:30 Networking Lunch
1:30 3:00 Leverage LinkedIn for Lead Gen & Personal Branding?
3:00 3:30 Networking Tea/Coffee
3:30 4:15 Case Study: “General Elections, Singapore”- Chi-loong, Jamiq
4:15 5:00 Q & A
5:00 5:30 Feedback | Certificate | Webinar Setup
![Page 5: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/5.jpg)
www.digitalvidya.com
© Digital Vidya
You can start experiencing Now!
#DVCAMP
![Page 6: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/6.jpg)
www.digitalvidya.com
© Digital Vidya
Let’s Connect Now!
http://linkd.in/dv-grp
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya
![Page 7: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/7.jpg)
www.digitalvidya.com
© Digital Vidya
What is so special about “Social Media”?
![Page 8: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/8.jpg)
www.digitalvidya.com
© Digital Vidya
Social Media has turned “communication” into “interactive dialogues”
And “it’s public”
![Page 9: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/9.jpg)
www.digitalvidya.com
© Digital Vidya
Social Media in Digital MediaNetworking and Communication platform
Content Sharing Platform
Website
Search Engines/Online Portals
![Page 11: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/11.jpg)
www.digitalvidya.com
© Digital Vidya
V R
C
isibility Are you visible to your target audience?
redibility Will your Target Audience trust you?
elevancy
Are you relevant? (Platform, Message & Time)
Digital Marketing in 3 Words
![Page 15: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/15.jpg)
www.digitalvidya.com
© Digital Vidya
Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
![Page 16: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/16.jpg)
www.digitalvidya.com
© Digital Vidya
Let’s look at some Interesting Success Stories!
![Page 17: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/17.jpg)
www.digitalvidya.com
© Digital Vidya
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
![Page 19: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/19.jpg)
www.digitalvidya.com
© Digital Vidya
A Video can ruin the brand build over decades
Costed them 50m US$
![Page 21: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/21.jpg)
www.digitalvidya.com
© Digital Vidya
Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
![Page 22: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/22.jpg)
www.digitalvidya.com
© Digital Vidya
28% increase in sales of Small Retailers accepting Amex
![Page 23: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/23.jpg)
www.digitalvidya.com
© Digital Vidya
20K+ votes in a month campaign, 50 % spurt in Normaderm sales
![Page 24: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/24.jpg)
www.digitalvidya.com
© Digital Vidya
1,377 entries, 21K fans on FB, USD $220K in just 2 months!
![Page 25: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/25.jpg)
www.digitalvidya.com
© Digital Vidya
93% electorate, 6 seats to opp, non-PAP represented GRC
![Page 26: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/26.jpg)
www.digitalvidya.com
© Digital Vidya
Visit http://www.MySunShineCandles.com
![Page 29: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/29.jpg)
www.digitalvidya.com
© Digital Vidya
EMC – Break Records Campaign
700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets
![Page 30: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/30.jpg)
www.digitalvidya.com
© Digital Vidya
Cisco - “IPv6: Are You Ready?”
50,000+ views in 1st 3 months, 120,000+ Blog views
![Page 31: Why Care for Social Media - Singapore Workshop](https://reader033.vdocuments.net/reader033/viewer/2022042615/55d5360bbb61eb76088b45ae/html5/thumbnails/31.jpg)
www.digitalvidya.com
© Digital Vidya
Let’s dig dipper into “Social Media”
Do you think you have an option?