why choose nwcn

WHY CHOOSE ? …

13 Key Benefits To Think About…

1. NWCN is a TRUSTED NW resource

2. NWCN is considered a LOCAL station in Seattle

3. NWCN is also a POWERFUL regional network

4. NWCN viewers have STRONG buying power potential

5. 72% are homeowners

6. They are affluent + have disposable income

7. NWCN viewers travel

8. They are in the market to buy automobiles

9. They have healthcare insurance

10. NWCN viewers like activities and entertainment

11. They buy a plethora of goods and services

12. Share similar programming with KING5 & KONG

13. Existing Advertisers believe in the product

BELO Northwest

Television Partners

SeattleKING5-NBCKONG-IND

PortlandKGW-NBC

SpokaneKREM-CBSKSKN-CW

BoiseKTVB-NBC24/7 Ind News

“In the Northwest, I believe we care about

so much more than just our own zip

codes…our zip code may be where we

sleep…but we LIVE in the Northwest. We

see, love and cherish ALL of it.”

– Cam Johnson, NWCN Anchor

Trusted Northwest Resource

“NWCN provides a sense of connection to

friends and family around the Northwest…”

– Greg Copeland, NWCN Anchor

Seattle

Portland Spokane

(Channel 2 in Seattle)

While cable is NWCN’s method of delivery, the

network has local and regional connections, unlike the national cable news channels.

Viewers recognize NWCN as part of the community in which they live.

Research strongly indicates that when news breaks in the Northwest, viewers look to NWCN.

NWCN is in EVERY sense a LOCAL Station

NWCN covers news, sports, weather, traffic and

other specialty programming in WA, Oregon, Idaho, and northwest Montana.

It is available to nearly 2.9 MILLION cable TV and over-the-air homes in those principal

states and regions; and, to a lesser

degree, California, Alaska, and parts of Montana.

NWCN is a POWERFUL Regional Network

Regional Subcount

• Fiber Feed

• Comcast

Portland Zone

556,165

Seattle Zone

1,055,870Spokane Zone

102,495

Satellite Feed

Wave, Click, TW, Charter, Broadstripe,

Etc

Portland 4th Zone

150,259

Seattle 4th Zone

170,559

Spokane 4th Zone

70,187

Eugene 4th Zone

128,540

Yakima/Tri-Cities 4th Zone

100,562

Other 4th Zone:

Boise = 83,796

Medford/Klamath Falls = 70,261

Twin Falls = 16,176

Bend = 2,093

Juneau = 1,434

340,691Seattle = 143,096

Spokane = 98,273

Yakima/Tri-Cities = 52,167

Eugene = 38,563

Bend = 8,592

1,198,966 200,768

167,103

10,685

152,729

Cable & Satellite Homes

GRAND TOTAL:

2,849,088

Source: Nielsen FOCUS Report /Dish-TV, Summer 2011

When looking at Buying Power in Seattle’s metro area, NWCN’s weekly viewers have an ASTOUNDING…

NWCN Has INCREDIBLE Buying Power Potential

Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223)

IN POTENTIAL SPENDING!

72% of NWCN’s viewers are Homeowners, which equates to…

Viewers Are Homeowners


RESIDENTS REACHED WEEKLY

HOMEOWNER PROFILES NWCN - % Index NWCN Viewers*

PLAN TO BUY A HOME DURING NEXT 2 YEARS 13.3 141 83,114

PLAN TO BUY A HOME DURING NEXT 2 YEARS--NOW OWN 7.1 231 44,328

PLAN TO BUY A HOME DURING NEXT 2 YEARS--NOW RENT 6.2 104 38,785

PLAN TO BUY A HOME NEXT 2 YEARS--$50K+ INCOME 11.8 217 73,601

MARKET VALUE OF HOME--$300,000 PLUS 27.7 107 173,415

MARKET VALUE OF HOME--$500,000 PLUS 10.2 129 63,718

HOME OWNER--INCOME--$100,000 OR MORE 20.5 120 128,183

HOME REPAIRS--IN HOME 20YR+ & HOME EQUITY LOAN 8.0 171 49,912

In one week, NWCN reaches a commendable …

Viewers Are Affluent


ADULTS WHO HAVE AN ANNUAL HHI OF $100K+

FINANCE PROFILES NWCN - % Index NWCN Viewers*

ANNUAL HOUSEHOLD INCOME--$75,000 PLUS 34.7 113 217,028

ANNUAL HOUSEHOLD INCOME--$100,000 PLUS 22.7 123 141,749

GRAYING AFFLUENTS--AGE 50+/FAMILY INCOME $50,000+ 20.4 108 127,271

AFFLUENT WORKING WOMEN--FAMILY INCOME $75,000+ 11.8 121 73,479

AFFLUENT BLUE COLLAR WORKER--FAMILY INCOME $75000+ 9.4 235 58,897

AFFLUENT WHITE COLLAR WORKER--FAMILY INCOME $100K+ 13.3 105 83,357

YOUNG WITH MONEY--AGE 18-34/$100,000+ INCOME 5.8 194 36,497

TWO INCOME FAMILY 28.1 108 175,827

DUAL INCOME NO CHILD 13.7 133 85,808

HAVE IRA/KEOGH ACCOUNT 42.6 119 266,523

INVESTORS--HAVE CD'S/IRA'S/401K'S 61.1 107 381,910

In the past seven days, NWCNreaches a noteworthy…

Viewers Are Travelers


ADULTS WHO STAYED IN A HOTEL/MOTEL 10+ NIGHTS

TRAVELERS PROFILES NWCN - % Index NWCN Viewers*

PLAN TO TAKE OCEAN CRUISE NEXT 2-3 YEARS 28.0 139 174,845

RENTED CAR 5+ TIMES PAST YEAR 7.7 138 48,178

STAYED IN HOTEL/MOTEL 10+ NIGHTS PAST YEAR 33.5 119 209,497

Weekly, NWCN reaches a notable…

Viewers Own / Plan To Own Automobiles


ADULTS WHO PLAN TO BUY AN AUTOMOBILE

AUTOMOTIVE PROFILES NWCN - % Index NWCN Viewers*

PLAN BUY--CAR/VAN/TRUCK/SUV 18.9 140 118,086

PLAN BUY--NEW CAR/VAN/TRUCK/SUV 4.6 135 28,795

PLAN BUY--USED CAR/VAN/TRUCK/SUV 13.7 150 85,642

PLAN BUY--CAR 7.7 123 48,398

PLAN BUY--DOMESTIC CAR/VAN/TRUCK/SUV 6.8 132 42,491

PLAN BUY--FOREIGN CAR/VAN/TRUCK/SUV 10.4 157 64,953

PLAN BUY--WILL PAY $20000 PLUS FOR NEXT VEHICLE 10.1 181 63,187

PLAN BUY--WILL PAY $30000 PLUS FOR NEXT VEHICLE 3.8 150 24,059

NUMBER OF VEHICLES NOW OWNED--ONE 24.8 109 155,141

NUMBER OF VEHICLES NOW OWNED--THREE OR MORE 38.1 108 238,185

MAKE OF VEHICLES NOW OWNED--ANY DOMESTIC 63.2 110 395,068

OWN RV/MOTOR HOME 13.9 146 86,701

OWN SUV 37.1 116 232,239

OWN PICKUP TRUCK 35.9 111 224,655

HIGH MILEAGE DRIVERS--350 + MILES PER WEEK 14.1 108 88,416

HAVE CAR LOAN 24.0 111 150,234

In one week, NWCN reaches an astonishing…

Viewers Have Healthcare Insurance


ADULTS WHO HAVE SOME TYPE OF HEALTHCARE INSURANCE

HEALTHCARE PROFILES NWCN - % Index NWCN Viewers*

HEALTHCARE--HAVE SOME TYPE INSURANCE COVERAGE 81.1 104 507,306

HEALTHCARE--HAVE MEDICARE 18.0 134 112,409

PLAN HOSPITAL STAY NEXT YEAR & HAVE MEDICAL INS. 8.1 127 50,675

In the past seven days, NWCNreaches a notable…

Viewers Enjoy Activities & Entertainment


ADULTS WHO VISITED A CASINO 1+ TIMES

ACTIVITIES & ENTERTAINMENT PROFILES NWCN - % Index NWCN Viewers*

PARTICIPATED PAST 12 MONTHS--SNOW SKIING/BOARDING 14.6 116 91,220

PARTICIPATED PAST 12 MONTHS--GOLF 3 PLUS TIMES 18.0 147 112,331

ATTENDED PAST 12 MONTHS--COUNTRY MUSIC CONCERT 17.6 239 110,104

ATTENDED PAST 12 MONTHS--OPERA/SYMPHONY/THEATER 34.8 102 217,350

VISITED A GAMBLING CASINO 1+ TIMES PAST YEAR 43.3 147 270,809

In the past week, NWCNreaches a sizeable…

Viewers Buy / Plan To Buy Goods & Services


ADULTS WHO BUY “GREEN” REGULARLY/OCCASIONALLY

GOODS & SERVICES PROFILES NWCN - % Index NWCN Viewers*

PLAN BUY NEXT 12 MOS--CD PLAYER OR MP3 PLAYER/IPOD 17.5 112 109,216

PLAN BUY NEXT 12 MONTHS--VIDEO CAMERA/DVD PLAYER 13.1 159 82,099

PLAN BUY NEXT 12 MONTHS--GLASSES/CONTACT LENS 37.3 132 233,215

PLAN NEXT 12 MONTHS--LASIK EYE SURGERY 1.4 128 8,861

PLAN BUY NEXT 12 MONTHS--NEW TV 12.5 109 77,861

PAST 4-WEEKS SHOPPED SPORTING GOODS STORES 33.1 109 207,039

PAST 4-WEEKS SHOPPED JEWELRY STORES 8.4 111 52,385

EXERCISED 12+ TIMES AT A HEALTH CLUB PAST YEAR 33.7 106 210,673

PLAN TO TAKE COLLEGE LEVEL COURSES NEXT 12-MONTHS 17.6 107 110,096

BUY "GREEN--GOOD FOR ENVIRONMENT" REG./OCC. 86.6 103 541,275

WEEKLY SUPERMARKET EXPENDITURES--$100 + 61.0 103 381,187

PLAN BUY NEXT 12 MONTHS--NEW FURNITURE 18.3 107 114,242

Shares Similar Programming

Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223) & KING5 (N=672) In The Past Week

MALE 44.7

FEMALE 55.3

MEAN AGE 51

AGE 18-24 6.4

AGE 25-34 9.2

AGE 35-44 19.6

AGE 45-54 20.7

55-64 20.4

65-74 15.5

AGE 75+ 8.2

Own Home 72%

Mean Home Value $349,155

MEAN INCOME $69,980

UNDER $25,000 10.4

$25,000-$35,000 8.3

$35,000-$50,000 26.6

$50,000-$75,000 19.9

$75,000-$100,000 12.0

$100,000+ 22.7

HS OR LESS 6.6

HS GRADUATE 21.8

SOME COLLEGE 38.1

ONE DEGREE 21.8

ADVANCED DEGREE 10.3

ANNUAL INCOME

EDUCATION PROFILE

AGE ANALYSIS

HOME OWNERSHIP

GENDER PROFILE

MALE 46.1

FEMALE 53.9

MEAN AGE 50

AGE 18-24 5.2

AGE 25-34 14.0

AGE 35-44 18.4

AGE 45-54 23.5

55-64 20.1

65-74 11.1

AGE 75+ 7.7

Own Home 73%


MEAN INCOME $71,450

UNDER $25,000 11.5

$25,000-$35,000 9.8

$35,000-$50,000 23.5

$50,000-$75,000 18.9

$75,000-$100,000 13.6

$100,000+ 22.7

HS OR LESS 4.0

HS GRADUATE 24.0

SOME COLLEGE 29.9

ONE DEGREE 26.2


GENDER PROFILE

ANNUAL INCOME

EDUCATION PROFILE

AGE ANALYSIS

HOME OWNERSHIP

Viewers Mirror Broadcast SiblingsSee Comparison to KING5 Below

2013 Outlook

Viewers Mirror Broadcast SiblingsSee Comparison to KONG 6/16 Below

Source: The Media Audit Aug-Sep 2013 - TARGETS-Viewed NWCN (N=223) & KONG 6/16 (N=187) In The Past Week

MALE 44.7

FEMALE 55.3

MEAN AGE 51

AGE 18-24 6.4

AGE 25-34 9.2

AGE 35-44 19.6

AGE 45-54 20.7

55-64 20.4

65-74 15.5

AGE 75+ 8.2

Own Home 72%


MEAN INCOME $69,980

UNDER $25,000 10.4

$25,000-$35,000 8.3

$35,000-$50,000 26.6

$50,000-$75,000 19.9

$75,000-$100,000 12.0

$100,000+ 22.7

HS OR LESS 6.6

HS GRADUATE 21.8

SOME COLLEGE 38.1

ONE DEGREE 21.8


ANNUAL INCOME

EDUCATION PROFILE

AGE ANALYSIS

HOME OWNERSHIP

GENDER PROFILE

MALE 44.9

FEMALE 53.9

MEAN AGE 53

AGE 18-24 5.4

AGE 25-34 5.5

AGE 35-44 22.3

AGE 45-54 14.9

55-64 26.8

65-74 15.1

AGE 75+ 9.9

Own Home 77%


MEAN INCOME $77,043

UNDER $25,000 9.1

$25,000-$35,000 9.8

$35,000-$50,000 21.9

$50,000-$75,000 21.8

$75,000-$100,000 5.6

$100,000+ 31.8

HS OR LESS 3.0

HS GRADUATE 16.5

SOME COLLEGE 32.8

ONE DEGREE 23.4


HOME OWNERSHIP

GENDER PROFILE

ANNUAL INCOME

EDUCATION PROFILE

AGE ANALYSIS

2013 Outlook

NorthWest First Edition at 4 amMonday through Friday, 4am – 6am. Anchored by Cam Johnson.

It’s the first live morning newscast in the Northwest…exclusively on NWCN. It’s a wake-up

newscast designed to give the earliest risers a quick jump-start to their day with the latest news from overnight, a look ahead at the news, a snapshot of the business news from Wall

Street and, of course, the most updated weather information.

NWCN WeatherAt least every 15 minutes, 24 Hours, Accurate, Up-to-the-Minute CoverageKeisha Burns is just one of our team of top-notch weather anchors. She reports on our morning and daytime

news and also serves as a weather anchor on KING5 on weekends. Lisa Van Cise anchors our early edit ionand also does weather updates during the weekday reports on KING5.

Northwest Sports This MorningMonday through Friday, 4am to 8am. Paul Silvi, Host.

Paul is widely recognized in Seattle and the region and has been an award-

winning Sports Anchor on KING5 since 1993. He has been known for “wowing” the Northwest for more than a decade with his enthusiastic love for sports. Paul

also hosts our half-hour show “NW Sports Tonight " show in primetime.

NorthWest News First Edition at 6am & 8amMonday through Friday, 6am – 10am. Anchors Greg Copeland and Cam Johnson.

The 6am newscast is perfect for people who are getting ready for work and school. It offers a snapshot

of the news of the day and features weather every 8 minutes, including travel weather reports andrecreational weather out looks. At 8am, the newscast is more interactive and highly regionalized news.Cam and Greg will talk live each morning with anchors from our affiliates at KGW in Portland and KREM in

Spokane to get an update on the important stories from those areas. The meteorologists from thosestations will check in with a targeted local/regional forecast as well.

NorthWest News Today at 10amMonday through Friday, 10a-7pm. Anchor Shaniqua Manning .

News continuing throughout the day with updates at :15 and :45 after each hour keep NWCN viewers on top of

all important stories in the region and beyond. We also cover important financial news keeping viewers appraisedof Wall Street happenings.

Programming

NorthWest Evening NewsMonday-Friday at 7:00pm News, Weather, Health, Finance. Anchored by KING5’s Rob Piercy

This is the first early primetime newscast in the Northwest, especially designed for those v iewers gettinghome from work too late to view the loca l broadcast news shows . It showcases the top news of the dayfrom around the region, with reporters checking in from Seattle, Portland, Spokane and Boise. It repeats inthe 8:00 pm hour with updates on news and weather.

NorthWest News First EditionMonday-Friday at 12:00 Midnight. Anchored by Dean Staley.

The perfect newscast for night owls, NorthWest News First Edition offers a complete summary of

all of the news of the day, delivered in a fast-paced fashion. The only “live” newscast at this hour available to viewers!

Paul Silvi NorthWest Sports TonightMonday-Sunday at 9:30pm. Paul Silvi, Sports Anchor.

Paul is the award-winning sports anchor for KING5’s evening newscasts and brings

sophistication and experience to an already successful program. By airing the show at 9:30 pm, it gets a jump on Fox Sports regional reports and ESPN’s Sportscenter.

It repeats at 11:30pm and 12:30am with live updates for final scores.

Evening MagazineMon – Fri at 10:00pm, Saturday at 8:30pm. Meeghan Black Host.NWCN proudly added this KING5 favorite to our line-up several years ago. The longest running

locally produced show in the country, the show spotlights people, places and events around theregion. It runs nightly on KING5 at 7pm and the same show runs in primetime on NWCN at9:00pm M-F and 8:30pm on Saturdays.

NorthWest Gardening with CiscoeFriday-Sunday at 6:00pm & 11:00pm,. Ciscoe Morris, Host.Pacific Northwest Gardening personality, Ciscoe Morris, comes to NWCN to inform and entertain our

viewers each week. We’ve programmed and formatted a gardening program like no other on PacificNorthwest television - a LIVE call-in show! This informal but informational format provides the ideal forumfor Ciscoe to do what he does best, answer tough gardening questions specifically for Northwest gardeners.

Programming

Programs IncludeNW Sports Tonight

NW Sports This MorningSki Tips and Conditions

SNOW Sports This MorningSki Tips and ConditionsSeahawks Fone Zone

Adventure SportsSki Adventure

NFL Draft

Daily Top Notch Sports Programming!

A&E Television

AARP Health Services

Acura

Alaska Airlines

Albertsons

American Express

American Family Insurance

Amica Insurance

Arby's

Audi

Bank of America

BMW

Bose

Buena Vista Films

Chase

Chevrolet

Columbia Bank

Corinthian Schools

Countrywide

Disneyland

Domino's Pizza Hertz Jack in the Box Lexus

Empire Today History Channel Jenny Craig Int'l Macy's

Ford Honda Jewelry Exchange McDonalds

Foster Farms Hyundai Kentucky Fried Chicken Mercedes

Geico IKEA Key Bank Miller Brewing Co.

Great Wolf Resorts Infinity Land Rover Nissan

Papa Murphy's Pizza

Paramount Films

RIS Insurance

Sleep Country

Sony Pictures

Sterling Savings

Subaru

Subway

Suzuki

Toyota

United Health Care

Verizon Communications

Verizon Wireless

Volvo

Weight Watchers

Our Advertising Partners BELIEVE That NWCN Works!

Portland SeattleSpokane

SnohomishThurstonIsland

Founded in 1971, The Media Audit issues a multimedia product conducted for the purpose of developing qualitative consumer data.

What Is Media Audit Data?

Questionnaire developed with business community:

What Do You Need to Know?

942 completed interviews in six counties: King Kitsap Pierce

Overall Range of Error +/- 3.2% at 95% confidence level

Conducted by telephone: August 21, 2013 ‐ September 6, 2013 Nothing mailed, all surveys completed by telephone interview No ascription – No guesswork – One Respondent Beginning to End Random-digit-dialing sample selection process

Nationally Syndicated : Over 500 Ad Agencies subscribe To Media Audit Nationally

why choose nwcn

Documents

nwcn n

astounding nwcn

index nwcn viewers

northwest resource nwcn

seattle zone

spokane zone

nwcns viewers

weekly homeowner profiles