Why Choose Us?

SEO Defined

SEO stands for Search Engine Optimization.

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

-Wikipedia.org

Click Through Rates | Position Matters

Search | Organic (SEO) vs. Paid (PPC)

Paid

Organic

Where do people really click?

90% of Clicks

10% of Clicks

Blended Search | Game Changer• SEO isn’t just words

– Images– Blogs– Real Time (Twitter or

Facebook)– News– Video

• Social is part of search • Social indicators impact

search rankings

How SEO Works | Your Ranking

• How SEO works– Search engines use

spiders to crawl sites– Sites are ranked– Data compiled, and

delivered as specifically as possible to a user via a SERP

• Ranking Factors– General ranking

algorithm

• Improvements/changes take time

How to take advantage of SEO

1. Make sure your site is technically sound (For SEO!)

2. Identify Keywords3. Use keywords on your site

– In your content– In your coding

4. Build Links5. Incorporate Blended Search6. Build More Links

We Will Focus Your Efforts

Google Vs Yellow Pages New SurveyNew survey data released shows 53.85% of people never use Yellow Pages while a staggering 100% of people quoted use Google.com everyday to find products and services they are looking for.

A lot of fuss has been made over the Yellow Page and whether or not print is still viable. Obviously the Yellow Pages will do everything in their power to demonstrate their effectiveness, while online-players will have you believe the opposite. So who's right?

One respondent even commented "I reckon the yellow pages is obsolete: why would you spend money on the yellow pages when they'll just as easily find you on Google?"

Unfortunately for the Yellow Pages, surveys such as this aren't the only indication Yellow Pages is falling from the public's mind. Early indication could be taken from SuperMedia (Yellow Pages United States) who announced a decline in '09 profits citing, among other reasons, "… declining use of print yellow pages directories".

"It's obvious the attitudes and habits of consumers have clearly shifted, with people switching to the internet to find products and services within their local area" says David J of Melbourne SEO, "I think the writing is on the wall for many offline print publications - the consumers are voting with their eye balls."

Google Vs Yellow Pages New Survey

The Survey ResultsQ1. How often do you use the print version of the Yellow Pages?7.69% use it regularly 23.08% once a month 15.38% once a year 53.85% never use it

Q5. How do you choose what to click on Google?46.15% visit top few results 30.76% click only top 5 100% never go past the first page

Q4. Do you know what SEO stands for?92.86% didn’t know 7.14% knew what SEO is

Q3. How often do you use Google?100% use Google.com everyday Respondent Quote: “If I need information I go straight to Google.”

Q2. How do you search for products and services you’re looking for?92.86% use Google.com7.14% use Yellow PagesRespondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

The Survey Results

Case Study• Problems –

– Only advertisement is yellow pages

– Not enough referrals to justify the cost for yellow pages

– No social media

• Solution – – Create a Website – SEO with Google place– Create a facebook and

other social media websites integrations

– Targeted keywords for tax service in Visalia

Integrations for Success

Integration of social media

Integration of Multi Translations

Imbedded keywords

Keywords to Success

Keywords that matter for your specific business

Keywords that matter for description"

“Success we have landed!”

“Success we have landed Again!”

“Success we have landed Again and Again!”

“Okay just stop!” “We know your good!”

Case Study - Results• Results - Phenomenal

– 16% Increase in sales– 74% increase in market share in Visalia– 100% Increase in online market share in

VisaliaPlaced in the top 5 searches for particular

service

The proof is in the pudding

Case Study• Problems –

– Only advertisement is yellow pages

– Not enough referrals to justify the cost for yellow pages

– No name branding

• Solution – – Create a Website – SEO with Google place– Create a brandable logo

“Success we have landed!”

Case Study - Results• Results - Phenomenal

– 64% Increase in sales– 49% increase in market share in Hanford– 100% Increase in online market share in

HanfordPlaced in the top 5 searches for particular

service

The proof is in the pudding