why clothes? needs and personal factors. comfort
DESCRIPTION
PROTECTION AND SAFETYTRANSCRIPT
WHY CLOTHES?
NeedsAnd
Personal Factors
COMFORT
PROTECTION AND SAFETY
MODESTY
CAREER
IDENTIFICATION
CULTURE
CLIMATE
MEDIA INFLUENCES
DECORATION
PEER INFLUENCES
STATUS
• Position or rank within a group.
RELIGION
OCCASION
BODY TYPE
STYLE
• Refers to the DESIGN of a garment.
• The shape of a garment that makes it easy to recognize.
• Straight, A-line• Double breasted jacket• Cap sleeve, raglan
sleeve
FASHION• A particular style that
is popular at a given time.
• What is “in”.• Clothes, hair, music,
foods, etc.
1985
FADS
• Something new in fashion for only a short period of time.
1920’s
1940’s
1950’s 1960’s
1970’s
1980’s
2005 ?!?!
CLASSIC
• A traditional style that stays in fashion for a long time.
• Blazer jacket, blue jeans, cardigan sweater, polo shirts
Fashion Cycle
FASHION CYCLE
• Born: someone begins to wear it (celebrity, magazine, peers)
• Matures: many people start to wear it• Decline: style is overused and becomes
boring• Fast fashion cycle = FAD• Slow fashion cycle = TREND