why digital disruption requires putting the last mile first
TRANSCRIPT
© 2015 SAP SE or an SAP affiliate company. All rights reserved.1
Sameer PatelSVP and General Manager of Products and GTM
SAP
CeBIT’s Social Business Arena
16 March 2015
Why digital disruption requires putting the last mile first.Sameer PatelSVP Products and Go to Market SAP Cloud / SuccessFactors
GENBAND Perspectives15Keynote
© 2015 SAP SE or an SAP affiliate company. All rights reserved.2
The New Yorker
The word “Disruption” is over used
© 2015 SAP SE or an SAP affiliate company. All rights reserved.3
Disruptive innovations transform complicated, costly products and services that previously had been available only to a few people, into simpler, cheaper products available to many.
Prof. Clay Christensen, Harvard Business SchoolAuthor of “The Innovator’s Dilemma” and “The Innovator’s Solution”
“
”
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True disruption requires putting The Last Mile first
© 2015 SAP SE or an SAP affiliate company. All rights reserved.5
The router
Networks are being disrupted at The Last Mile
Source: CNN Money
The Network of relationships
© 2015 SAP SE or an SAP affiliate company. All rights reserved.6
Search is being disrupted at The Last Mile
The Integrated Device
Source: CNN Money
The Search Algorithm
“86 percent use their tablet and 72 percent use their smartphone to conduct research for products or services for their business.” – Search Engine Watch
© 2015 SAP SE or an SAP affiliate company. All rights reserved.7
Integrated in SIM…Inserted in Apps….
Commerce is being disrupted at The Last Mile
Mobile commerce is now at 30% representing $130B in US sales – 2014 Criteo Mobile commerce report
Embedded in the Operating System ….
© 2015 SAP SE or an SAP affiliate company. All rights reserved.8© 2015 SAP SE or an SAP affiliate company. All rights reserved.8 Source: CNN Money
Mechanics-first Mindset
“Many cars have 100 million lines of code” - MIT Technology Review
Software-first Mindset
Manufacturing is being disrupted at The Last Mile
© 2015 SAP SE or an SAP affiliate company. All rights reserved.9 Source: The Hollywood Reporter
The Collective Experience
The Data-Driven Personalized Experience
Media is being disrupted at The Last Mile
Netflix-only shows took home 7 Emmy’s in 2014.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.10 Source: Statistica
The Inventory at the store
The Inventory in your closet
196.6 million digital shoppers in the US in 2014
Retail is being disrupted at The Last Mile
© 2015 SAP SE or an SAP affiliate company. All rights reserved.11
Even dinner is being disrupted at The Last Mile!
$709 billion in US restaurant industry food and drink sales in 2014
Source: National Restaurant Association
The Restaurant Table Your Dinner Table
© 2015 SAP SE or an SAP affiliate company. All rights reserved.12© 2015 SAP SE or an SAP affiliate company. All rights reserved.12
Digital re-arranges the pecking order of the supply and demand chain
So what does it take to truly disrupt?
Own the Relationship
Graph
Data-first Experience
Design
Capitalize on Untapped/Expensive Utility
Speed of Execution
Pave your last mile.
Thanks, @sameerpatel