why digital experience is everything
TRANSCRIPT
Some text
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
PA N D A U P D AT E D
24th October 2014Panda update(oh shit)
… but what else happened here?
N O T E V E RY T H I N G I S D O W N
This looks even worse!
C O N T E N T S E G M E N T S - Y E U C H
Ahh… this looks better
E X C L U D E T H AT S E G M E N T …
F O C U S O N T H E S E G M E N T
• Boring• Irrelevant• Badly written• Hard to read• Slow to load• … “Thin Content”
• Low dwell time• High pogo-stick rate• In relation to what?
Perception
Panda Reality
T H E S E A R E Y O U R C U S T O M E R S
https://dejanseo.com.au/web-content/
R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
Webmaster Tools QueriesConcise, well-labelled
What’s the next step?What do you want the user to do?
Skimmable & easy to readTopic-based keywords as H2
Your conclusionToo Long, Didn’t Read
What’s the next step?What do you want the user to do?
R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
• Multiple tabs• Emails• Slack• Twitter• Young people’s social media• Mobile notifications• Pies (in the north)• Someone talking to you (retro)
• ‘Consume’ content differently• Up & down reading• Share without reading• Easy ‘pull the eye’ signals
• Answer the query quickly• Cut the crap• Write well, bring it to life• Design it in well• Construct your content• Invest in design
PA N D A I S A B O U T C O M B AT T I N G B O R E D O M & L A C K O F T R U S T
H O W A R E T H E Y N O W ?
A N D T H AT S E G M E N T ?
@clevergareth Stand [email protected] ME STALK ME REALLY STALK ME