why do a press release? great results!. potential reach 200m print circulation 10k newspapers online...
TRANSCRIPT
![Page 1: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/1.jpg)
Why do a press release?
Great Results!
![Page 2: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/2.jpg)
POTENTIAL REACH
• 200M print circulation
• 10k newspapers
• Online versions
![Page 3: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/3.jpg)
Search Engine Optimization
• Increase ranking by being on many sites
• Anchor texting and hyperlinking
• Tag key words
![Page 4: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/4.jpg)
Drive More Traffic To Your Sites• Rein in more people in your target market
• Provide links for more information
![Page 5: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/5.jpg)
Multiplatform Readership
• Reach readers in the formats they prefer
• Engage multiple constituencies across all platforms
![Page 6: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/6.jpg)
Reach Millions More Americans
![Page 7: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/7.jpg)
New Mobile Apps
• Subscriptions to specific journalists
![Page 8: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/8.jpg)
New Media
• People share news from reliable sources
• Newspapers are in on social media
![Page 9: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/9.jpg)
Video Content
• Captivating videos change how news is viewed, consumed and help to engage
![Page 10: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/10.jpg)
Cool Infographics
• Charts and graphs communicate data
• Engage readers with informative graphics
![Page 11: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/11.jpg)
Reach New Markets
• Reach people where they live
• Get deeper market penetration
• New ways to create value
![Page 12: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/12.jpg)
Build Relationships With Customers
• Credibility is high in trusted news outlets
• Correct myths and misinformation
• Create awareness of your good deeds
![Page 13: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/13.jpg)
Big Data
• Variety and volume
• Tangible results
• Measure behavior
![Page 14: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/14.jpg)
Bottom Line Results
• Increase sales
• Increase market share
• Maximize ROI
![Page 15: Why do a press release? Great Results!. POTENTIAL REACH 200M print circulation 10k newspapers Online versions](https://reader035.vdocuments.net/reader035/viewer/2022062516/56649e355503460f94b240d5/html5/thumbnails/15.jpg)
Free Demo
• We offer proposals at no cost or obligation
• www.napsinfo.com
• 800-222-5551