why don't you use digital look book?
TRANSCRIPT
Diana Le [email protected] Le [email protected]
technology as a tool to enhance the brand experience
storytelling through experience design.design, develop and produce multi-sensorial, emotional experiences, using design and technology to develop innovative ways of communicating between brands, spaces and their customers. the development of bespoke software, custom sensor technology, film and soundscapes allows us to develop interactive environments and bespoke, desi-gned experiences. the technology is hidden from view, invisible, working behind the scenes to engage the customer with the brand and its products. each brand tells a different story. the experiences we design serve to breathe life into each brand’s story.
interactive installation and software.We design physical environments where people and brands communicate with each other through bespoke digital interfaces. the underlying intention is to free the computer from its normal context of mouse and monitor and humanise technology by providing people with more natural ways of interacting with custom applications. Movement sensors, pressure sensors, microphones, rFid tagging - all types of inputs are considered and used as ways of engaging with the user. i-pod and i-phone applications provide personal touchpoints between brands and their customers, enabling a seamless link between brands, their custo-mers and each customer’s social network community (Facebook, twitter).
Film.often we provide film content for the experiences we design for our clients. We work with a tight network of resources in london and Milan to produce films for our clients. Films are the next stage of fashion experience: the ability to see the movement of the dress and the dresses in action.
Diana Le [email protected]
Diana Le [email protected]
Diana Le [email protected]
what is the digital lookbook?the lookbook is a digital tool to share the collection with the press and retailers. the idea is to maximize the exposure of the brand collateral (photo, video, internal catwalks) of each biannual collection and present it as an interactive channel to press, retailers and con-sumers in general.output and supportthere will be different ‘touchpoints’ to access the lookbook..i-phone, i-pod, Usb key which becomes part of the label, an rFid tag in-store, via the internet. link to the online storythe key is to provide cross-channel solutions customers in order to ensure the maximum exposure to each collection and to link every items to the online store.Contentseach collection’s look can be interpreted as a short 20-second story of a woman wearing that outfit. the story comunicates the mood of the whole brand spirit.at the end of each story, each product that played a part in the video is presented with its related information and you can download the high res image of the product or find related items or consult the interactive concierge sy-stem for suggestions where to buy it, in which store or how you can use the outfit that you are watching...”
from the leftside:Nike traditional lookbook,Sony USB Keys customizable, Ipod and Iphone tools.
Diana Le [email protected] Le [email protected]
In this pageLookbook in a possible Iphone Application
Diana Le [email protected]
Diana Le [email protected]
Diana Le [email protected]
thanks...For further information, please don’t hesitate to contact : [email protected]
Diana Le [email protected]