why facebook exchange works so well
TRANSCRIPT
FBX is lower by a magnitude of 3x - 6.5x compared to other exchanges
15%
60%
15% of people on FBsee ad in first 5 minutes
60% of people on FBsee ad in the first hour
A leading B2B client50% fewer impressions before a click on FBX
compared to traditional exchanges
Leading retail client25% fewer impressions before a click on FBX
compared to traditional exchanges
CLIC
KS
TRADITIONALDISPLAY
RECENCY
CPA BY EXCHANGES
Americans spendon average20 minutes
per Facebook visit
$15-37CPA
$100-170CPA
$170-205CPA
$205+CPA
FREQUENCY
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* www.businessweek.com/articles/2012-05-18/nine-things-you-should-know-about-facebooks-ipo** www.newsroom.fb.com/content/default.aspx?NewsAreaId=22
EXCHANGE 1 EXCHANGE 2 EXCHANGE 3
TRADITIONALDISPLAY