why federate when you can differentiate

Why Federate when you can Differentiate?

Tony Lucas, Founder and Product Champion, Flexiant

29 January 2013

Agenda

What is Cloud Federation?

Business and Operational Challenges

Differentiation: An Alternative for Growth

How to Differentiate

The Next Steps for the Industry

www.flexiant.comCopyright ©2012, Flexiantwww.flexiant.comCopyright © 2013, Flexiant

What is Cloud Federation?

“… The practice of interconnecting the cloud computing environments of two or more service

providers for the purpose of load balancing traffic and accommodating spikes in demand” TechTarget

This can offer benefits to cloud providers

BUT there are potential downsides that can be dangerous for cloud service providers


Business Challenges with Cloud Federation

1. Commoditisation

2. Economies of Scale

3. Reduced Functionality of Service

4. Compatibility

5. Workload Distribution


Operational Challenges with Cloud Federation

1. SLA’s

2. Support &

Responsiveness

3. Quality of Service

4. Federated Billing

5. Maintaining Margin

6. Legal Jurisdiction


Differentiation: An Alternative for Growth

The business critical reasons behind differentiation:

1. Customer Acquisition

2. Margins

3. Attrition


How to Differentiate

1. Focus

2. Industry

3. Vertical Clouds

4. Products

5. User Experience

6. Localisation

7. Geography

8. Application

Delivery


The Next Steps…

1. Customers

2. Segment

3. Needs

4. Strengths

5. Value

6. Launch

7. Adapt

Summary

Status quo no longer

works

But Commodity Federated

Model not only answer

Federation too

challenging, risky for cloud

service provider

Differentiation through

value added services

ensure long-term

relationships with

customers & revenue

growth opportunities

www.flexiant.comCopyright © 2013, Flexiant

Visit us at Stand 337

Come by our Coffee

Lounge

Tomorrow: “The Future of Data Automation and the 3 Innovations that Make This

Possible”

11:30 a.m. in the Service Providers’ Technical Theatre “Growing Your Cloud Services Business Through Resellers”

12:40 p.m. in the Service Providers’ Business Theatre

why federate when you can differentiate

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