why gamification and recognition don't mix
TRANSCRIPT
WHY GAMIFICATIONand RECOGNITION
DON’T MIX
Gamification is great!
for things like:
Coaxing people to do things we dislike.
Or entertaining us when a task is mundane.
Or motivating us through competition.
No wonder it’s become quite a fad in business.
1
We see badges and leaderboards popping up everywhere.
great job
But does gamification belong in recognition?
?
Recognition isn’t mundane, or competitive. And most people really like it.
Great job! Aww, shucks.
SPRING 2014 REPORTADAPTING TO THE REALITIES OF OUR CHANGING WORKFORCE
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In the Globoforce Spring 2014 Workforce Moodtracker, we asked American workers if they thought recognition should include gamification.
They overwhelmingly said “No Way!”
“Do you feel that gamification would be a positive addition to your recognition program?”
70% NO 30% YES
We asked if a recognition leaderboard would motivate
them to recognize more.
They said “Nope!”
“Would you work harder if the number of recognitions given or received was ranked in a leaderboard type format?”
79% NO 21% YES
We asked if gamified recognition was less meaningful to them.
They said “Absolutely!”
“Would getting recognized mean less to you if you knew someone got points on a leaderboard, or a badge for giving that recognition?”
62% YES 32% NO
We asked what DID motivate them to recognize.
TOP THREE MOTIVATING REASONS FOR GIVING RECOGNITION TO OTHERS
76%THANKING A COLLEAGUE FOR GOING ABOVE AND BEYOND
74%MAKING A COLLEAGUE FEEL GOOD OR APPRECIATED
53%REINFORCING BEHAVIOR THAT BENEFITS THE COMPANY
Gamification and recognition
DON’T MIX.
Gamification introduces an artificial set of goals into the program.
It shifts the focus from the recipient of recognition to the nominator. The data from
recognition becomes about competition rather than a reflection of employee values-based behavior. It motivates people
to recognize for the wrong reasons.
Read more in our Globoforce “Workforce Mood Tracker Report”.
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