why government needs to embrace social media

www.daemondigital.com© Daemon Group 2008

From communication to conversation

Why Government needs to embrace Social Media

May 2009


By 2010 it is predicted that there will be more then 4 billion mobile phone

subscribers globally


used Google Latitude?

divorced


Can Government afford not to embrace Social Media?


Social Media users as a percentage of all Internet users

67% of Internet users engage with Social Media

Source: comScore World Metrix


Social Media users by global region

Asia Pacific Europe North America Latin America Mid East/Africa


34.55%

28.47%

22.61%

9.17%5.20%

Based upon unique visitors in June 2008


82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%

Watch video clips online

Visit a photo sharing site

Read

blogs

Use so

cial n

etwor

ks

Have comm

ented on blogs

Upload

pho

tos

Download podcasts

Use R

SS

Global use of Social Media

Source: UM Wave 3


72.9%5.1m

29.8m

5.4m

3.7m

17.8m

61.0m

The

opp

ortu

nity

in c

onte

xt

0.26m

Source: UM Wave 3


Social Mediaplatforms

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat


Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Source: UM Wave 3 *Twitter Grader

62%read 29.0%

write

21.1%belong

77.0%watch

40.2%listen

No14Sydney*

47.4%post

28.2%upload

74%message

24.6%feed


Dominance of Facebook and MySpace

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

Internet audience

Social media

Facebook and MySpace combined equate to 43% of the social media audience by unique visitors



There are 132 million registered users of Facebook


72.8% of internet users read blogs and

globally one new blog is created every second of every day


STEP ONE STEP TWO

12 September ‘04

First posting on blog

23 September ‘04

Product recall and settlement of lawsuit


Are we ready for Govpedia?


What do you want to achieve?

Use Social Media to listen

Use Social Media to ask questions

Use Social Media to extend your contacts

Use Social Media to drive your existing contacts

Use Social Media to sell your IP

Use Social Media to sell your products or services


The website

is where good content goes to die.


Engaging with social networks


Is Government really ready to have a conversation?


Engaging with social networks


Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.


What’s your favourite thing?


Presentation available at daemondigital.com and follow us @daemondigital

why government needs to embrace social media

Business

social media

social media

source

government

sell

daemondigital

engaging

conversation