why i wouldn't wash a rented car: a lesson in ownership
DESCRIPTION
This was the second presentation in my 'Manifesto' series, delivered in 2010. What I encourage here is to understand the value of Ownership in a working and creative environment.TRANSCRIPT
The Manifesto Series
Why I wouldn’t wash a rented car.
1
(and why it matters)
The Manifesto Series
Encouraged to take ownership of our projects.
2
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I couldn’t agree more.
3
The Manifesto Series
The key to a successful implementation and delivery of our projects is ownership.”
4
“
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But what exactly do we mean by that?
5
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Let’s think of ownership as the way we feel about something.
6
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If it is mine, I own it. I take care of it.
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We have just defined ‘ownership’ as the ability to ‘care about something’.
Therein lies the solution:
The Manifesto Series
Let’s consider our topic again:
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Why I wouldn’t wash a rented car.”
“
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“Why on earth should I care?”
10
(The car does not belong to me.)
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Yet most of us take care of our own cars.
11
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They don’t come with washing instructions and nobody tells us to wash them. But we do. And we lovingly maintain and care for them because they are ours.
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After 2 years ...
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The rented car (that we did not wash) has a zero residual value.
Nobody will buy a car that has been driven by people who did not care about it.
The Manifesto Series
The rental co. has no option ...
14
The car is scrapped.
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Your car has retained it’s value.
15
Suddenly the care you gave your car paid off.
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What we should change, is the way we feel about work.
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Let me share an example ...
17
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Henry Ford (July 30, 1863 – April 7, 1947)
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Henry Ford (July 30, 1863 – April 7, 1947)
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You can drive any colour car you want, as long as it's black.”
“
Henry Ford (July 30, 1863 – April 7, 1947)
The Assembly Line.
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Do you recognize anything?
Create
Think
Engage
Optimise
The Assembly Line.
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Create
Think
Engage
Optimise
Our Assembly Line.
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This was recently demonstrated ...
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“But ... the client has already signed this off.”“But ... it’s too late to change anything now.”“But ... we don’t have any more hours left.”“But ... there’s no-one available to change it!”“But ... we’re launching tomorrow.”
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It’s time to kick butt!
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There is ALWAYS time to stop The Assembly Line.If we shouldn’t stop it, then we can fix the problem. Always.
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You feel it’s wrong. Say so!
Your instincts are screaming at you. Say so!
You care about it, and it’s not the best it can be. Say so!
You know it’s simply not going to work. Say so!
It’s common sense. Say so.
CreateThink Engage Optimise
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In other words:
I’ll wash Grant’s car. I’ll wash Soph’s car. I’ll wash Joe’s car. I’ll wash Scott’s car. I’ll wash Ruan’s car. I’ll wash Emma’s car. I’ll wash Liam’s car. I’ll wash Jean’s car. I’ll wash Kath’s car. I’ll wash Tish’s car. I’ll wash Janine’s car. I’ll wash Barry’s car. I’ll wash Carlos’ car. I’ll wash Matt’s car. I’ll wash Santie’s car. I’ll wash Nic’s car. I’ll wash Terence’s car. I’ll wash Tom’s car. I’ll wash Justin’s car. I’ll wash Mick’s car. I’ll wash Mary’s car. I’ll wash Nicole’s car. I’ll wash Sam’s car. I’ll wash Celeste’s car. I’ll wash Geoff’s car. I’ll wash Jarred’s car. I’ll wash Baize’s car. I’ll wash Sue’s car. I’ll wash Gavin’s car. I’ll wash Mark’s car ... okay, I won’t wash Mark’s car unless I can use it for the weekend ...
CreateThink Engage Optimise
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Own your work. Like you mean it. Do it for you.
Shit you worked on it. It’s the least you can do for you.
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fin. Q’s. Debate. Conversation.