why invest in fairmont hotels & resorts · 2017-11-02 · current 24 countries 75 hotels 29,131...
TRANSCRIPT
WHY INVEST IN FAIRMONT
HOTELS & RESORTS
August 2017
Celebrating the heart of the destination through charismatic
service and thoughtful attention to detail, Fairmont leaves
guests feeling cherished and exceptional. Experience
Fairmont’s grand presence through its distinctive public
spaces with local design inspiration, classic cuisine or its
history of hospitality and see why this brand has been
unforgettable since 1907.
UNFORGETTABLE.
SINCE 1907.
The Fairmont story began in 1907, with the opening of an iconic
hotel — Fairmont San Francisco. That same year, Fairmont’s New
York hotel, The Plaza, opened. Since our founding, Fairmont has
never been a brand that imposes itself upon a culture. Rather, we
have ensured that each of our 70 hotels, from San Francisco to
New York to London to Monte Carlo and on to Asia, captures and
connects to each destination’s distinctive spirit and becomes “the
place to be”.
WHY INVEST IN FAIRMONT POSITIONING 2
CHARISMATIC
THOUGHTFUL
CHERISHED
EXCEPTIONAL
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1st and only
Hospitality Company with the prestigious J.D. Power President’s
Award
FAIRMONT HAS REAL VALUE
AROUND THE WORLD
88%
Reputation Performance Score (RPS)
Awarded #1
Facebook Page
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CURRENT
24Countries
75Hotels
29,131Keys
15Residences
100%Managed Hotels
PIPELINE
11Countries
16Hotels
5,801Keys
17Residences
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AN EVER EXPANDING PORTFOLIO
FAIRMONT PIPELINE
Fairmont Al Jazayer Beach, Bahrain, 215 rooms
Fairmont Wuhan, China, 324 rooms
Fairmont Cairo Pyramids, Egypt, 250 rooms
Fairmont Fokah North Coast, Egypt, 250 rooms
Fairmont Sharm el-Sheikh, Egypt, 414 rooms
Fairmont Amman, Jordan, 309 rooms
Fairmont Kuala Lumpur, Malaysia, 690 rooms
Fairmont Costa Canuva, Mexico, 250 rooms
Fairmont Rabat, Morocco, 200 rooms
Fairmont Taghazout Bay Resort, Morocco, 155 rooms
Fairmont Saint Lucia, St Lucia, 120 rooms
Fairmont Marina Abu Dhabi, UAE, 563 rooms
Fairmont Austin, USA, 1,048 rooms
Fairmont Los Angeles, USA, 394 rooms
Fairmont Jeddah, Saudi Arabia, 315 rooms
Fairmont Riyadh, Saudi Arabia, 304 rooms
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 5
OPENINGS 2017 AND BEYOND
FAIRMONT CENTURY PLAZA, USA (Q3 2018)
FAIRMONT AMMAN, JORDAN (Q2 2017)
Se
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THE SAVOY
A FAIRMONT MANAGED HOTEL
LONDON, UK
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 6
FAIRMONT FLAGSHIPS
THE PLAZA
A FAIRMONT MANAGED HOTEL
NEW YORK, USA
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 7
FAIRMONT FLAGSHIPS
FAIRMONT BANFF SPRINGS
BANFF, CANADA
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 8
FAIRMONT FLAGSHIPS
FAIRMONT THE PALM
DUBAI, UAE
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 9
FAIRMONT FLAGSHIPS
FAIRMONT PEACE HOTEL
SHANGHAI, CHINA
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 10
FAIRMONT FLAGSHIPS
WHY INVEST IN FAIRMONT NETWORK & PIPELINE 11
LATEST OPENINGS
FAIRMONT ROYAL PALM MARRAKECH, MOROCCO
FAIRMONT CHENGDU, CHINA
FAIRMONT QUASAR ISTANBUL, TURKEY
FAIRMONT FUJAIRAH, UNITED ARAB EMIRATES
TURNING MOMENTS INTO
MEMORIES.
FAIRMONT AND
DESTINATION
Connection Between
GUEST AND
DESTINATION
Connection Between
FAIRMONT AND
GUEST
Connection Between
WHY INVEST IN FAIRMONT KEY IDENTIFIERS 12
FAIRMONT GOLD.
EXCLUSIVE EXECUTIVE FLOOR
WHY INVEST IN FAIRMONT KEY IDENTIFIERS 13
Fairmont Gold is our next level of hospitality: a
dedicated space in many of our hotels, featuring
elevated guest room design and a fully staffed
Fairmont Gold residents-only lounge
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ICONIC MEETING AND
EVENT SPACES
WHY INVEST IN FAIRMONT KEY IDENTIFIERS 14
Fairmont’s brand name—according to J.D. Power -
is the most highly regarded amongst luxury
meeting and event planners. Event planners
around the world seek out Fairmont as the
leading operator of luxury hotels of scale: hotels
that can accommodate midscale and large events
at various price points, without compromising on
luxury.
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TOP-RANKED GOLF
WHY INVEST IN FAIRMONT KEY IDENTIFIERS 15
Associated by golfers from around the globe with
the most inviting fairways and exhilarating shots.
Many courses designed by great names in the
business: Robert Trent Jones, Jr., Greg Norman,
Sam Torrance and Stanley Thompson. Eight
managed courses in three countries (Canada,
Bermuda, Scotland) and partner courses in the
U.S. and Mexico.
BRAND ADVERTISING.
WHY INVEST IN FAIRMONT COMMUNICATION16
Formulated to feel “of the moment,” like an
Instagram image, Fairmont’s advertising captures a
guest’s moment of discovery:
Each of over 150 digital “moment” ads
advertisement ends with our tagline:
UNFORGETTABLE. SINCE 1907.
AWARDS & ACCOLADES.
• More than 155 awards for 74 hotels
•10 WORLD’S BEST HOTELS including Fairmont Mount Kenya
Safari Club, Fairmont Mara Safari Club, Fairmont Monte Carlo,
The Savoy London, UK, a Fairmont Managed Hotel, Fairmont
Chateau Whistler, Fairmont Le Manoir Richelieu, Fairmont
Chateau Lake Louise, Fairmont Acapulco Princess, Fairmont
Mayakoba, Fairmont Kea Lani Hawaii
DIGITAL COMMUNICATIONS.
WHY INVEST IN FAIRMONT COMMUNICATION17
Facebook Fans:
295,400 LIKES
→ FANBASE ACTIVATION WITH CONTEST SUCH AS:
Twitter Followers:
167,000 FOLLOWERS
ACCORHOTELS DISTRIBUTION
SOLUTIONS
WHY INVEST IN FAIRMONT DISTRIBUTION18
43%HOTEL
PMS
57%ACCORHOTELS
CENTRAL
RESERVATION
SYSTEM
CALLS CENTERS, INTRA HOTEL &
CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITES, MOBILE SITES
& APP
WEB PARTNERS (OTAS)
GDS/IDS
30% DIRECT SALES
27% INDIRECT SALES
15%
15%
19%
8%
Fig
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for
Acco
rHo
tels
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,
FAIRMONT PRESIDENT’S CLUB
WHY INVEST IN FAIRMONT DISTRIBUTION19
Our guest-recognition database and program designed
around our members’ passions – designed to attract and
retain the most loyal and highest spending guests. FPC
has over 3.3 million members that generated 2.4 million
room nights and $550 million in revenue in 2015.
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• Le Club AccorHotels represents 30% of AccorHotels revenue
• Le Club AccorHotels members stay 2 TIMES MORE often than non-
member customers
32 MILLION LE CLUB ACCORHOTELS MEMBERS
+20,000 MEMBERS ENROLLED EACH DAY
In 2018, Fairmont Loyalty Programs will join Le Club
AccorHotels loyalty program
ACCORHOTELS LOYALTY
PROGRAM
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CANADA
18 Fairmont Hotelswith revPAR index = 96 to 184
UNITED STATES
15 Fairmont Hotelswith revPAR index = 94 to 191
MANILA
1 Fairmont Hotelwith revPAR index = 117
MONTREAL
1 Fairmont Hotelwith revPAR index = 96
TORONTO
1 Fairmont Hotelwith revPAR index = 116
VANCOUVER
3 Fairmont Hotelswith revPAR index = 96 to 146
BOSTON
1 Fairmont Hotelwith revPAR index = 107
SAN FRANCISCO
2 Fairmont Hotelswith revPAR index = 115 to 192
MEXICO
1 Fairmont Hotelwith revPAR index = 123
CAIRO
3 Fairmont Hotelswith revPAR index = 93 to 141
HAMBURG
1 Fairmont Hotelwith revPAR index = 153
DUBAI & ABU DHABI
3 Fairmont Hotelswith revPAR index = 94 to 116
SINGAPORE
1 Fairmont Hotelwith revPAR index = 100
FAIRMONT PERFORMANCE
REVPAR INDEX AS OF END 2016
WHY INVEST IN FAIRMONT PERFORMANCE20
Figures as of end 2016 – Str Or Hospitality On Source: Only Subsidiary Or Managed Hotel Rgi Versus Its Competitive Set