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WHY INVESTIN GRAND MERCURE
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
BRINGING STORIES TO LIFE
Each Grand Mercure is a touchstone deep rooted in its
destination that invites the discovery of authentic
cultures and traditions. Rich narratives from our
warm and engaging staff bring stories to life, while
always delivering the universal sense of elegant
hospitality.
AUGUST 20172
AUTHENTIC REASSURING
WARMREFINED
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION3
A LOCAL BRAND ROOTED IN EACH DESTINATION
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Mei Jue - China,
Maha Cipta - Indonesia,
Manee Pura - Thailand,
Alisa- India,
Majlis - the Middle East
of Grand Mercure customers
are either satisfied or very
satisfied by their stay
experience
90%
Le Club AccorHotels members represent
23%
5Local brands
of Grand Mercure room revenue
Gra
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AUGUST 2017
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
44 HOTELS IN 11 COUNTRIES, 38 HOTELS IN ASIA-PACIFIC
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ASIA PACIFIC
38 Hotels8,366 Rooms
Pipeline: +4,224 rooms
Grand Mercure Jakarta Harmonie, Indonesia © Carole Bellaiche
AFRICA MIDDLE-EAST
2 Hotels552 Rooms
Pipeline: +2,957 rooms
Majlis Grand Mercure Medina, Saudi Arabia © Adnan Chikhani
LATIN AMERICA
4 Hotels1,052 Rooms
Grand Mercure Rio de Janeiro Riocentro, Brazil © Tadeu Brunelli
NETWORK VS PIPELINE9,970 rooms 7,181 rooms
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION5 AUGUST 2017
GRAND MERCURE PIPELINE
KEY UPCOMING OPENINGS
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AFRICA – MIDDLE-EASTANGOLA, BENGUELA, GRAND MERCURE IKA BENGUELA, 150 ROOMS
ANGOLA, CAIO LITORAL, GRAND MERCURE BINA CAIO LITORAL, 150 ROOMSANGOLA, LUBANGO, GRAND MERCURE IKA LUBANGO, 150 ROOMS
ANGOLA, NAMIBE, GRAND MERCURE IKA NAMIBE, 150 ROOMSANGOLA, ONDJIVA, GRAND MERCURE IKA LUANDA TALATONA, 150 ROOMS
ANGOLA, SOYO, GRAND MERCURE BINA SOYO, 80 ROOMSANGOLA, SUMBE, GRAND MERCURE IKA SUMBE, 150 ROOMS
NIGERIA, ABUJA, GRAND MERCURE ABUJA, 115 ROMSOMAN, MASQAT, MAJLIS MUSCAT GHALA, 150 ROOMS
QATAR, AD DAWHAH, MAJLIS DOHA C-RING ROAD, 283 ROOMSSAUDI ARABIA, JIDDAH, MAJLIS JEDDAH, 250 ROOMS
UNITED ARAB EMIRATES, DUBAI, GRAND MERCURE AL GARHOUD, 357 ROOMSUNITED ARAB EMIRATES, DUBAI, MAJLIS DUBAI SHEIKH ZAYED ROAD, 364 ROOMSUNITED ARAB EMIRATES, DUBAI, MAJLIS DUBAI JUMEIRAH TRIANGLE, 164 ROOMS
ASPACCHINA, GUANGZHOU, GRAND MERCURE GUANGZHOU ZHUJIANG NEW TOWN,
INDIA, BENGALURU, GRAND MERCURE BENGALURU AT GOPALAN MALL, 206 ROOMSSOUTH KOREA, SEOUL, GRAND MERCURE AMBASSADOR SEOUL, 202 ROOMS
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
FLAGSHIPS
6 AUGUST 2017
Grand Mercure Jakarta Harmoni - Indonesia
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
FLAGSHIPS
7 AUGUST 2017
Grand Mercure Phuket Patong - Thailand
© S
uk
san
Sam
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rit
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
FLAGSHIPS
8 AUGUST 2017
Grand Mercure Shanghai Central - China
© C
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le B
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ich
e
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
FLAGSHIPS
9 AUGUST 2017
Grand Mercure Beijing Dongcheng - China
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
FLAGSHIPS
10 AUGUST 2017
Grand Mercure Sao Paulo Ibarapuera - Brazil
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
LATEST OPENINGS
11 AUGUST 2017
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Grand Mercure Maha Cipta Jakarta Kemayoran - Indonesia
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
LATEST OPENINGS
12 AUGUST 2017
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Grand Mercure Qingdao Nanshan Resort - China
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
LATEST OPENINGS
13 AUGUST 2017
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Grand Mercure Rio de Janeiro Rio Centro - Brazil
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
SENSE OF WELCOME – PUBLIC SPACES
Locally inspired design
Meeting rooms and a ballroom
Business centre
Recreational facilities, such as KTV or a games
room
14 AUGUST 2017
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
SENSE OF FOOD AND BEVERAGE
All day dining restaurant
Lobby Bar Specialty restaurant
15 AUGUST 2017
In China, tea is traditionally served to welcome guests. Grand Mercure Hotels and Resorts in China bring this to life through locally sourced loose tea and tea
sets in every room.
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
SENSE OF WELLNESS & SPA
16 AUGUST 2017
Locally inspired design
Gymnasium
Swimming Pool
Daily rituals of Tai Chi in China, complimentary yoga and
mediation sessions in India, signature foot reflexology and
traditional Thai massage in Thailand, all express the sense of
wellness brand pillar.
Grand Mercure guest amenities are locally produced, showcasing the local flora, herbs and spices.
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
SENSE OF CULTURE AND DISCOVERY
17 AUGUST 2017
Local art and accessories
Locally inspired design
Each Grand Mercure creates a city discovery tour in which
guests are guided away from ‘the beaten track’ to discover
galleries, food markets and local sites usually only experienced by those living in the neighborhood.
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WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION18 AUGUST 2017
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FOCUS WEB DIRECTGRANDMERCURE.COM +
ACCORHOTELS.COM + MOBILE WEBSITES
€12MGRAND MERCURE ROOM REVENUE
ACCORHOTELS DISTRIBUTION SOLUTIONS
37%HOTELPMS
62%ACCORHOTELS
CENTRAL RESERVATION
SYSTEM
CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES
ACCORHOTELS WEBWEBSITES, MOBILE SITES & APP
WEB PARTNERS (OTAS)
GDS/IDS
34% DIRECT SALES
28% INDIRECT SALES
17%
17%
21%
7%
WHY INVEST IN GRAND MERCURE
POSITIONING | USP | NETWORK & PIPELINE | KEY IDENTIFIERS | DISTRIBUTION | COMMUNICATION
A GLOBAL & MULTIBRAND LOYALTY PROGRAM
19 AUGUST 2017
32,000,000MEMBERS
20,000DAILY RECRUITMENTS
Asia18%
Pacific9%
France13%
UK & IE12%
Germany6%
Rest ofEurope
21%
Others5%
North America
6%
South America11%
Le Club AccorHotels members represent
23%of Grand Mercure room revenue
Le Club AccorHotels members spent
2 times more oftenmore than non members
Le Club AccorHotels is
an international program:
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WHY INVEST IN GRAND MERCURE
China
Indonesia
Middle East
India
Thailand