why invest in influencer marketing
DESCRIPTION
86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpufTRANSCRIPT
INFLUENCERMARKETING
WHY INVESTIN
THE GREAT DIVIDEMARKETING SPENDING & IMPACT ARE OUT OF SYNC.
61%PAID MEDIA
20%EARNED MEDIA
19%OWNED MEDIA
51%AUTHORITATIVECONTENT
22%ADS
27%BRANDEDCONTENT
VS
MARKETING SPENDING CUSTOMERS TRUSTGartner 2013 Nielsen 2014
AWARENESS CONSIDERATION PURCHASE EXPERIENCE
WIFI CART HOMEUSERGROUPNEWSPAPERMOBILECHATS
BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS & INDEPENDENT OF A DEFINED SALES PROCESS.
CUSTOMER BEHAVIORSHAVE CHANGED
TRUSTED SOURCESinformation overload drives consumers to filter their choices to those few who are most trusted.
THE LEADERSIN TERMS OF GOOD INFLUENCER MARKETING,
THESE COMPANIES GET IT RIGHT.
LAPTOP
TECH RETAIL AUTOMOTIVE HEALTHCARE
IBM Asos Ford SanofiDRESS CAR ADDCART
CONSUMER TECH
P&G SAPGEAR
CREATED BY TRAACKR
90% impact3%
Topic
Profile Timing
user clock
list
INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN.
THE POWER OF INFLUENCER MARKETING
3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE.
CONTEXT DEFINESWHO MATTERS