Why is MarketingImportant?

Marketing helps companies..

♦ Prosper financially

♦ Survive in tough economic situations

Finance

Operations

AccountingTechnology

Human

Resources

But no sufficient demand for products?

☹

Financial success of a business firm depends on marketing ability…

Builds a…

♦Strong brand

♦Loyal customer base

♦Value

Marketers innovate!Benefits to the society…

♦Introduce new products♦Gain acceptance to new products♦Enhance already existing ones.

Gaining knowledge about the market place..

♦Product prices ♦Target customers ♦Company budgets ♦Trendy features and design

What’s New?

SOCIAL MEDIA MARKETING!

80 Mil internet users transforming the ways companies market

♦Generate data- Personal preferences

♦Get to young people

♦Build Customer networks

♦Analyze customer feedback

♦Support socially relevant initiatives

REFERENCES

1.http://www.ameristart.com/what-marketing

2.http://www.forbes.com/sites/insider/2014/11/10/social-media-for-attorneys-good-business-or-ethical-

minefield/

3. http://aadiindustries.com/

4. http://www.forbes.com/sites/jacobmorgan/2015/04/08/five-uncommon-internal-innovation-examples/

5. http://apcmag.com/apples_on_apples_when_brands_and_fruit_collide.htm/

Created by: Deepthi Meduri, BITS Pilani, Hyderabad

during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com