Why It Pays To Be

#Likeable

@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook

Slideshare.net/DaveKerpen

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#Likeable

Listen first

never stop listening

&

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Responsiveness

a choiceis NOT

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#Likeable

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Meaningful

mechanicalcannot be

engagement

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“I’m sorry.”

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“Thank you.”

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10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

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Every brand has a story.Tell yours.

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customers toInspire

share their stories

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SURPRISE!& delight

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Social ads = perfect targeting

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Don’t sell –compel

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It’s just a

cocktailparty

Feedback?Grand Prize!

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com