why it pays to be likeable (likeable florists)
TRANSCRIPT
#JustBecause#Cclv2013
Why It Pays ToBe Likeable
@DaveKerpen, CEO, @LikeableLocal
September 2013 Author of 2 @LikeableBook’[email protected]/DaveKerpen
7 Simple Social Media Concepts To Drive Results
#JustBecause#Cclv2013
Let’s Get Tweeting!
Use #Cclv2013!
#JustBecause#Cclv2013
Social Media Realities.
Social Media cannot make up for a bad product or service.
Social Media is not free.
Social Media will not bring you instant results.
#JustBecause#Cclv2013
11 Simple Social
Concepts to Build a
Likeable Business
#JustBecause#Cclv2013
7 Simple Social Media Concepts to Drive Results
Listen.
Tell. Don’t Sell.
Advertise. (Better).
Provide Value.
Be Grateful.
Surprise and Delight.
Respond.
#JustBecause#Cclv2013
Listen First and Never Stop Listening.
“When people talk, listen completely. Most people never
listen.”- Ernest Hemingway
#JustBecause#Cclv2013
Listen to Your Prospects.
#JustBecause#Cclv2013
Your Customers are Asking For You.
#JustBecause#Cclv2013
Respond.
“Life is ten percent what happens to you and ninety percent how you respond to
it.”
- Charles Swindoll
To Everyone.
#JustBecause#Cclv2013
Responsiveness is No Longer Optional.
#JustBecause#Cclv2013
L.A.S.T. Listen. Apologize. Solve. Thank.
#JustBecause#Cclv2013
The 4 Most Important Words in Social Media:
I’m Sorry & Thank You
#JustBecause#Cclv2013
#JustBecause#Cclv2013
Use Your Unique Brand Voice.
#JustBecause#Cclv2013
Show Your Personality.
#JustBecause#Cclv2013
Respond to Positive Comments Too.
#JustBecause#Cclv2013
“Storytelling is the most powerful way to put ideas into the world today.”
- Robert McAfee Brown
Tell, Don’t Sell.
#JustBecause#Cclv2013
MyStory.
#JustBecause#Cclv2013
Every Brand Has Many Stories to Tell.
Your humble beginnings
Employee challenges
Community & charity partnerships
Inside the lives of leadership
Customer stories: weddings, engagements, births
#JustBecause#Cclv2013
Use Social & Online Tools to Tell Your Story.
Website
Online Video
Webinars
eBooks & Whitepapers
Tweets
Pictures
Social Networks
“For sale: Baby shoes. Never worn.”- Ernest Hemingway
#JustBecause#Cclv2013
Inspire Your Customers to Tell Your Story.
#JustBecause#Cclv2013
“Many a small thing has been made large by the right kind of advertising.”
- Mark Twain
Advertise. (Better).
#JustBecause#Cclv2013
Use Hypertargeting & Nanotargeting on
Facebook & LinkedIn.
#JustBecause#Cclv2013
92% of People Trust TheirFriends’ Recommendations.
#JustBecause#Cclv2013
“Strive not to be a man of success, but rather to be a man of value
- Albert Einstein
Give Away Value.
#JustBecause#Cclv2013
10% Off =Marketing
50% Off =Value
100% Off =Loyal customers for life
#JustBecause#Cclv2013
Provide B2B Value Through Facebook, Webinars, Articles, & eBooks.
#JustBecause#Cclv2013
A true leader always keeps an element of surprise up his sleeve, which others
cannot grasp but which keeps his public excited and breathless.
-Charles de Gaulle
Surprise and Delight.
#JustBecause#Cclv2013
Why Free Is Like Magic.
#JustBecause#Cclv2013
Give Your Customers a #JustBecause Moment
#JustBecause#Cclv2013
“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by
wonder.
- GK Chesterton
Be Grateful.
#JustBecause#Cclv2013
The Value of “Thank You.”
#JustBecause#Cclv2013
Donors Choose, R.O.I. of Gratitude.
Those who received handwritten thank
you notes were 38% more likely to donate again!
The Original Social Media.
#JustBecause#Cclv2013
Listen first and never stop listening.
Share and inspire stories.Advertise better.Give away value.
Be grateful.
Respond to everyone.
Surprise and delight.
#JustBecause#Cclv2013
Likeable Florists Exclusive Access
Call today and use promo code #JustBecause and get
50% off your startup fee!212-359-4355
#JustBecause#Cclv2013
Thank You!Feedback/Grand Prize
“How dare you settle for less when the world has made it so easy for you to be
remarkable?”
- Seth Godin
@DaveKerpenDavelinkedin.com [email protected]