why law firms reap the benefits of content marketing

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Content Marketing is the practice of writing and sharing relevant and branded content with valuable audiences. Its benefits include brand promotion, client acquisition, communication enhancement, key networking, and search engine optimization (SEO). Very often, lawyers are looking for new ways to connect with existing and potential clients, but don’t know how.

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Page 1: Why Law Firms Reap The Benefits of Content Marketing

Why Law Firms Reap The Benefits of Content Marketing

By: Liz BurkeMarch 25, 2014

Page 2: Why Law Firms Reap The Benefits of Content Marketing

Content Marketing is the practice of writing and

sharing relevant and branded

content with valuable audiences.

@HLDNOW

Page 3: Why Law Firms Reap The Benefits of Content Marketing

Brand promotion

Client acquisition

Communication enhancement

Key networking

Search engine optimization (SEO)

Content Marketing Benefits

@HLDNOW

Page 4: Why Law Firms Reap The Benefits of Content Marketing

@HLDNOW

Lawyers are always looking for new ways to connect with

existing and potential clients, but don’t know how.

Content Marketing is an effective way to help create

these relationships, while at the same time, illustrating expertise and providing value to others.

Page 5: Why Law Firms Reap The Benefits of Content Marketing

The following ways are some

ways that content marketing

could help YOUR law firm

@HLDNOW

Page 6: Why Law Firms Reap The Benefits of Content Marketing

Connecting with key audiences via email on

a weekly or bi-weekly basis keeps brand top

of mind.

Share new business developments such as:

Case wins

New service offerings

Personnel promotions/ additions

Partner speaker engagements

@HLDNOW

Page 7: Why Law Firms Reap The Benefits of Content Marketing

When a potential

client receives a

referral, in most cases,

he or she will check

out the law firm’s

website.

Many studies show

that people will stay on

a site longer if they find

interesting, engaging,

and relevant content.

@HLDNOW

Page 8: Why Law Firms Reap The Benefits of Content Marketing

Law firms that offer meaningful

website content about their law firm,

attorneys, practice areas, industry

news, blogs, and FAQs will increase

the chance of new client business,

compared to stale websites.

@HLDNOW

Page 9: Why Law Firms Reap The Benefits of Content Marketing

A potential client may also do a Google search for a firm or

attorney’s name online, so your position is critical.

A continuous flow of fresh and engaging content will feed more

information into the search engines, helping boost SEO (your

placement on Google search.

@HLDNOW

Page 10: Why Law Firms Reap The Benefits of Content Marketing

Provides opportunity for a lawyer to become a

trusted authority and a resource for information

or perspective on a particular topic.

@HLDNOW

Page 11: Why Law Firms Reap The Benefits of Content Marketing

To read the full blog post:http://hldcommunications.com/law-firms-reap-benefits-content-marketing/

@HLDNOW

Liz Burke

An award-winning journalist and public relations practitioner, Liz Burke is a

Group Account Director who handles PR and content marketing initiatives for

corporate, professional services, not-for-profit, and healthcare clients. She

also oversees client services and certain company-wide projects.