why lean requires moving beyond budgetingbeyond budgeting about the speakers 2 • steve player...
TRANSCRIPT
10/15/2017
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Lean Accounting Summit – September 13, 2017
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Why Lean Requires Moving Beyond Budgeting
About the Speakers
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• Steve Player serves as the Managing Director of Live Future Ready. He is also leads the Beyond Budgeting Round Table North America (BBRTNA) working with companies to implement continuous planning processes.
• Steve has over 30 years experience improving performance management
• Steve is the co-author of Future Ready: How to Master Business Forecasting and Beyond Performance Management as well as five other books.
• Steve interviews CFOs for the “CFOThoughtLeaders.com website discussing innovative finance and planning processes.
Steve Player
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About the Speakers
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As a Principal and Owner of Torre Consulting, Mike works with companies to evolve strategy and achieve outcomes by improving processes and developing the teams that support them.
Mike’s 25 years of experience include over 15 years of leadership experience in the corporate environment and over 12 years of experience bringing Lean principles to life in department and organizational processes and culture.
In his consulting practice, Mike has worked with companies on lean strategic planning and deployment, value stream mapping and improvement, and cross-functional process improvement in finance and operational areas such as revenue cycle and supply chain.
Mike is a featured speaker at conferences including the Lean Accounting Summit, Lean Healthcare Transformation Summit, and conferences of the Beyond Budgeting Round Table (North America), where he serves as the Healthcare Program Director.
Mike De Luca
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Today’s Agenda – Moving Beyond Budgeting
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1. Identifying Waste within the Budget
2. Crafting the Case for Change
3. Using the 12 Beyond Budgeting Principles to Create Change
4. Handling Implementation Objections
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Traditional Budgets Block Your Efforts to Become Lean
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Hold in stock
Agree fixed plan “the budget”
Produce to the plan
Persuade customer to
buy
Resources
Stock for sale
Customer
Production units
1
2
3
4
Source: Bulmers
Produce to meet demand
Coordinate according to
demand
Anticipate demand and
estimate capacity
Coordinate production
Customer
Production units
1
2
3
Resources 4 Acquire
resources
Push Pull
Lean Approach to Improvement by Identifying Waste
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Eight Types of Muda (Waste): 1. Defects 2. Overproduction (of items not needed) 3. Inventories (awaiting further processing) 4. Unnecessary processing 5. Unnecessary movement of people 6. Unnecessary transport of goods 7. Waiting (unbalanced work flows) 8. Design of outputs that do not meet users’ needs Source: Taiichi Ohno, expanded by Womack & Jones
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Identifying Waste – The Beyond Budgeting Case for Change
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•High level of dissatisfaction with existing process from executive level to front line management.
•Traditional budgeting process out of synch with a Lean organization:
• Fixed calendar-year timeframe didn’t support financial planning for on-going process improvement and timing of results
• Inefficient, resource-intensive process
• Product of minimal value (e.g. budget variances didn’t provide clear insights to processes that need to be improved)
Identifying Waste – The Beyond Budgeting Case for Change
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•Corporate culture supported a high degree of experimentation
•Beyond Budgeting provided alternatives that fit well with the Lean organization:
• Unbiased, driver-based rolling forecasts provided needed insight into magnitude and timing of process improvement impact
• Target setting aligned with top-level financial goal, then vertically through driver metrics, not disaggregation
• Resource allocation aligned with strategic planning
• Tools supported root cause analysis of variances
• Process was efficient and low resource intensity
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Today’s Agenda – Moving Beyond Budgeting
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1. Identifying Waste within the Budget
2. Crafting the Case for Change
3. Using the 12 Beyond Budgeting Principles to Create Change
4. Handling Implementation Objections
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Case for Change – The Problem
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•Not clear what process inputs and outputs we should focus on to improve our costs or sustain improvements once they’ve been made.
•Checking processes and measures are focused more on lagged or outcome measures and don't give us insights into why we're not seeing the improvement we're targeting.
•Financial performance management and Lean operations linked checking processes are separate and disconnected.
•Need to better understand what to check to assess routine performance, not just improvement initiatives.
•We can't link all drivers or improvement initiatives down to changes in repeatable processes that we can measure.
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Case for Change – The Vision
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•Finance “must become a fundamental part of the team-based improvement efforts at the core of a lean transformation.”
•We use our "skills to help accelerate change throughout the organization.”
•We become "valued business partners who contribute meaningful information for decision-making purposes.” All quotes from “Real Numbers” – Cunningham and Fiume
Case for Change – The From - To
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From To Work behind the scenes to develop metrics, reports, information and tools.
Work together with operations where the processes occur to develop, implement, sustain and continuously improve the most relevant information.
Primary focus on outcome measures. Equal focus from outcomes-level metrics to the processes that move the dial on performance drivers.
Primary focus on cost and utilization. Flexible focus as needed on other non-financial measures relevant in linked checking such as access, capacity, etc.
Separate and disconnected financial and operational measurement and checking systems.
One unified linked checking system.
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The Formula for Successful Change
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D x V x F > R D = Dissatisfaction
V = Vision for change
F = Known first steps
R = Resistance to change
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1. Identifying Waste within the Budget
2. Crafting the Case for Change
3. Using the 12 Beyond Budgeting Principles to Create Change
4. Handling Implementation Objections
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Vision: 12 Beyond Budgeting Principles
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Change in leadership
Governance & transparency
1. Values – Bind people to a common cause; not to a
central plan
2. Governance – Govern through shared values and
sound judgement; not detailed rules and regulations
3. Transparency - Make information open and
transparent; don’t restrict and control it
Accountable teams
4. Teams - Organize around a seamless network of
accountable teams; not around centralized functions
5. Trust – Trust teams to regulate and improve their
performance; don’t micro-manage them
6. Accountability – Base accountability on holistic
criteria and peer reviews; not on hierarchical
relationships
Change in processes
Goals & rewards
7. Goals – Set ambitious medium-term goals; not short-
term fixed targets
8. Rewards – Base rewards on relative performance; not
on meeting fixed targets
Planning & Controls
9. Planning - Make planning a continuous and inclusive
process; not a top-down annual event
10. Coordination - Coordinate interactions dynamically;
not through annual budgets and planning cycles
11. Resources - Make resources available as needed;
not through annual budget allocations
12. Controls - Base controls on fast, frequent feedback;
not on budget variances
Source: The Leader’s Dilemma, Hope, Bunce, and Röösli (2011, John Wiley & Sons)
Target Setting – The Basics
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FIVE YEAR
STRATEGIC GOALS
CURRENT POSITION
X
ONE YEAR PLAN
? ?
? ?
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Rolling Forecasts – Minding Your P’s and Q’s
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•Forecast = P × Q, where
• Q = quantity
• P = price
•Examples:
• Q: FTE, Rx fills, lab tests, surgeries
• P: Cost per unit of Q
Rolling Forecasts – High Level
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SITUATION APPROACH RESULTS
The annual budget process consumed thousands of hours of staff and manager time without providing a valuable management tool.
Eliminated the detailed calendar-year labor and expense budget. Replaced with driver-based rolling forecasts done (typically) on a quarterly basis.
Time spent: Thousands of hours of budget preparation time reduced to less than 40 hours per quarter. Accuracy: Accuracy of ± 1% maintained. Level of detail: Lines of detail reduced from >14,000 to 8.
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Resource Allocation – Using Driver Diagrams
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Start here
Also supports driver-based rolling forecasts
600 Accountable Value Centers (12 Regions, 580 branches)
Resource Allocation – Organize Around a Seamless Network
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Executive
team
Support
Services
Teams
Strategy, Finance, HR, Marketing & IT
Branch A
Branch B
Branch C
Branch D
Branch E
Branch F
Branch G
Branch H
Branch I
Branch J
Branch K
Branch L
Branch M
Branch N
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Teams are
accountable
for relative
improvement
Teams are
accountable
for customer
outcomes
• Regions and
branches have P/L
accountability and
are compared with
each other on two
metrics
• Information is
open and
transparent
• Only 300 people
at HQ support
10,000 employees
Handelsbanken core model
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Year x Year x+1
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
1st Review
2nd Review
3rd Review
4th Review
Forecast Actual
Annual Planx+1
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The “Check-Plan-Act” Business Review Process
• Fast KPIs & trends
• Nature & Frequency of Demand
• Rolling Forecasts
• Peer Comparisons
Strategy/Goals
Act
Check
Forecast
Plan
Value Centre team
Do we need to act?
“Fund activities, not budgets”
Today’s Agenda – Moving Beyond Budgeting
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1. Identifying Waste within the Budget
2. Crafting the Case for Change
3. Using the 12 Beyond Budgeting Principles to Create Change
4. Handling Implementation Objections
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Typical Objections to Replacing Budgets
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1. If we eliminate budgets, how do we hold people accountable? 2. If we eliminate budgets, how will we know if we are in control? 3. We are a public company so we have to do an annual budget. 4. Our banker requires us to submit an annual budget. 5. Our Board members always review the annual budget. 6. Bankers, Board Members – Holt CAT, Handelsbanken 7. Rolling forecasts sound good but our sales people are not very good at forecasting. 8. We need annual budgets to know what we need to do to hit our annual bonus targets.
What objections would you have?
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Group Health Case Study
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• Integrated care delivery & insurance
• 600,000 insured
• $3.5 billion annual revenue (mostly premiums)
• 9,000 FTE
• 25 medical centers (multispecialty)
2000
Began Lean implementation in early 2000s
2015 CEO Reverse Course
2017 Acquired by Kaiser Began implementing Beyond Budgeting in 2008
2005 2010 2015 2020
Statoil Case Study - “Ambition to Action”
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• Translating strategy - from ambitions to actions
• Securing flexibility - room to act and perform
• Activating values and leadership principles
Strategic objectives KPIs
Actions & forecasts
Individual or team goals
Where are we going –
what does success
look like?
• Most important strategic
change areas
• Medium term horizon
How do we measure
progress?
• Indicative measure of strategic delivery
• 5-10 KPIs, shorter/ longer term targets
What is my or our
contribution?
My Performance Goals
• Delivery
• Behaviour
How do we get
there?
• Concrete actions and
expected outcome
(forecast)
• Clear deadlines and
accountabilities
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Statoil Case Study – Ambition to Action Links
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Remember: A KPI is only an indicator,
trying to measure that we
are delivering on strategic
objectives. Does seldom
reveal the full picture.
KPIs
Actions
Ambition
and strategy
Strategic
objectives
Recap of Main Points
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1. Traditional budgets block your efforts to become lean
2. Utilize the change formula when crafting your case for change
3. Targets, forecasts, and driver diagrams are the tools needed
to move beyond budgeting
4. Objections can be overcome, past implementers are proof
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Are you ready to Live Future Ready?
Live Future Ready TM is a shared-learning member network focused on implementing advanced planning processes, improving management models to become more adaptable, and empowering their organizations to enable sustained, superior performance. Live Future Ready TM members are also granted membership in the Beyond Budgeting Round Table North America (BBRTNA).
Faster Response Innovative Strategies
Adaptive organizations operate with speed and agility. Agility comes from reducing complexity in the management process which is achieved by empowering front-line staff to act immediately and decisively. These actions are governed by clear principles, values and strategic boundaries. Underlying all these approaches is the shredding of bureaucracy that still hinders progress in most organizations.
Organizations that Live Future ReadyTM work within an open and self-managed environment. Clear governance principles and transparent information set the right climate and build the trust needed to share knowledge and adopt best practices. This is enabled by moving away from incentives based on negotiated, fixed . Incentives are based on relative measures that reward outstanding performance.
Lower Costs More Loyal Customers
Survival against global competition requires you to continually lower costs. Yet, the traditional tools like annual budgeting are built on 1920s designs. They slow response to change and often send the wrong signals. Our network identifies the dumb stuff you should stop doing to create time for more effective approaches. Network members are showing how to adopt a culture of continuous cost improvements.
Leading organizations place customer needs and value at the center of their strategy. Their processes are adapted to satisfy and even delight customers. Empowered front-line teams with the authority to act enable quick decisions and fast innovation. Responsiveness to your customers differentiates your organization from its competitors.
Other Important Features
Shared learning and peer networking with special interest or industry groups accelerates progress. Collaboration with leading organizations on a similar journey helps steer your path. Participation in Live Future ReadyTM conferences, meetings, and related events expands your knowledge. Access to on-line library of research, case studies, white papers, and presentations deepens your team. Advisory services / access to senior staff to answer your questions, provide training, or speak at your events. Discounts on additional training, assessment, implementation, and consulting services.
For further information, please e-mail us at [email protected] or give us a call today at 214.239.0155
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Questions?
To learn more...
Attend our longer training classes on Implementing Beyond Budgeting and Mastering Rolling Forecast.
Join the Beyond Budgeting Round Table North America
Read Future Ready: How to Master Business Forecasting by Steve Morlidge and Steve Player (Wiley)
For additional information call Steve Player at 214-239-0155 or send an email to [email protected]
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