why local seo is important for your business- ebriks infotech

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EBriks Infotech is a Best SEO Company to Share a PDF Showing The Shortcut to Why Local SEO is Important for Your Business Online Market. If you wants to more infomation about this so please visit WWW.EBriks.com

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Page 1: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/

Page 2: Why Local SEO  is Important For Your Business- EBriks Infotech

MAKING THE

CASEFOR LOCALSEARCH

Page 3: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Sonofabike at flickr.com/photos/oyj/2609205311

We operate 123 stores in 30 states

Such as our Seattle Flagship Store:

222 Yale Ave. NSeattle, WA 98109

Oooooh, a citation!

Page 4: Why Local SEO  is Important For Your Business- EBriks Infotech

Traffic to our store pagesfrom local organic searchis growing at +25% YTD

%

Page 5: Why Local SEO  is Important For Your Business- EBriks Infotech

It wasn’t always this way

Page 6: Why Local SEO  is Important For Your Business- EBriks Infotech

Just 2 years ago, we weren’tgrowing our organic trafficto local store content at all

Page 7: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/

Page 8: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Petereed at flickr.com/photos/petereed/496392956/

Other priorities

Better opportunities

Right idea, Wrong time

Wrong idea, Wrong time

No budget right now

Who willown it?

This is not what we do

This not howwe do this

Someone else’s job

Someone else’s budget

Someone else’s metrics

Someone else’s fault

It will take too long

ROI can’t be measured

Page 9: Why Local SEO  is Important For Your Business- EBriks Infotech

How do we find this?

Photo © Flickr user loop_oh at flickr.com/photos/loop_oh/4541017817/

Page 10: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/

By assigning value to indicators of off-line

activities.

Page 11: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/

• Store locator use

• Store page views

• Rentals pages

• Local event pages

• Local class pages

• Local volunteer opportunities

• Links, Likes, Tweets for local content

Page 12: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Thomas Hawk at flickr.com/photos/thomashawk/540936323/

They’re all worth something. So make an estimate.

Don’t fall into the trap of making your estimate perfect.

Perfection takes up lots of time and stops good work from happening.

Just be reasonable.

Page 13: Why Local SEO  is Important For Your Business- EBriks Infotech

Use these values to estimate the worth of total off-line activities

Voilà! Now you’ve created a simple

business case

Photo © Flickr user Koen Vereeken at flickr.com/photos/koenvereeken/2088902012/

…and a vocabulary that you can teach

to your organization

Page 14: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user nilsrinaldi at flickr.com/photos/nilsrinaldi/5158417206/

But how do you convince the

HiPPOs?

Page 15: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/

Bring in the

BIG GUNS

Page 16: Why Local SEO  is Important For Your Business- EBriks Infotech

We engaged David Mihm to audit our local visibility and help us understand the total landscape of opportunity.

Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/

Page 17: Why Local SEO  is Important For Your Business- EBriks Infotech

The result:A prioritized series of changes and optimizations, big and small, that we could pursue.

Photo © Flickr user Thos003 at flickr.com/photos/thos003/5822205888/

Page 18: Why Local SEO  is Important For Your Business- EBriks Infotech

chose the SMALL onesand that was ENOUGH

Page 19: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user Akira ASKR at flickr.com/photos/akira_1972/3104076736/

We used our new “value vocabulary” and

business case to win tiny bits of support

from all our partners

Photo © Flickr user 401K at flickr.com/photos/68751915@N05/6355308765/

Page 20: Why Local SEO  is Important For Your Business- EBriks Infotech

The low-hanging fruit

of local search, if you will

Photo © Flickr user Sherwood411 at flickr.com/photos/sherwood411/4864128553/

Page 21: Why Local SEO  is Important For Your Business- EBriks Infotech

We optimized a few ofour <title>s here…

Photo © Flickr user tamburix at flickr.com/photos/tamburix/6928172860/

Page 22: Why Local SEO  is Important For Your Business- EBriks Infotech

Wrangled a tiny UX improvement there…

Photo © Flickr user baldiri at flickr.com/photos/baldiri/5735003580/

Page 23: Why Local SEO  is Important For Your Business- EBriks Infotech

Ran a quick A/B test onour content here…

Photo © Flickr user mil8 at flickr.com/photos/mil8/2164167813/

Page 24: Why Local SEO  is Important For Your Business- EBriks Infotech

We even ran a tinylocal Link campaign

Photo © Flickr user Dunechaser at flickr.com/photos/dunechaser/1883086933/

Mad props if youknow who Link is!

Page 25: Why Local SEO  is Important For Your Business- EBriks Infotech

Our data-intensive reporting and incremental gains caught the imagination of leadership and garnered further support

Photo © Flickr user Francesco Schwarz at flickr.com/photos/isellsoap/6885674187/

Page 26: Why Local SEO  is Important For Your Business- EBriks Infotech

Because they had the vision to be able to see

that this isn’t about SEO.

Photo © Flickr user Jeremy Brooks at flickr.com/photos/jeremybrooks/2294396074/

It’s about the cross-channel

customer experience.

Page 27: Why Local SEO  is Important For Your Business- EBriks Infotech

A cross-channel story is one that everyone in your organization can support …because it’s all about the

customer, not about you.

Photo © Flickr user Daniel Y. Go at flickr.com/photos/danielygo/5391176827/

Page 28: Why Local SEO  is Important For Your Business- EBriks Infotech

Success often breeds success.Little changes lead to big wins.

Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/

Page 29: Why Local SEO  is Important For Your Business- EBriks Infotech

Now our mobile app helps you find our

physical stores

Page 30: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we provide local store product inventory

visibility on our site…

Page 31: Why Local SEO  is Important For Your Business- EBriks Infotech

As well as on Google.

Page 32: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we’re working with an agency to manage our local information across Google properties, IYPs, wayfinding services, etc.

Page 33: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we’re running local/social presences all across the country

Page 34: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we’re running local/social presences all across the country

Page 35: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we’ve marked up our local store content with Schema.org microdata

Page 36: Why Local SEO  is Important For Your Business- EBriks Infotech

Now we’ve got local staff engaged in creating local

media… with our members!

Page 37: Why Local SEO  is Important For Your Business- EBriks Infotech

…is just the beginning.

%

Page 38: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/

Our conclusions:

1. Shrink the change by starting off small

Page 39: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user ipuntxote at flickr.com/photos/dia-a-dia/7046151669/

Our conclusions:

1. Shrink the change by starting off small

2. Use data to tell your story

Page 40: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user jayneandd at flickr.com/photos/jayneandd/4450623309/

Our conclusions:

1. Shrink the change by starting off small

2. Use data to tell your story

3. Don’t chase the perfect at the cost of getting things done

Page 41: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user istolethetv at flickr.com/photos/istolethetv/3887342134/

Our conclusions:

1. Shrink the change by starting off small

2. Use data to tell your story

3. Don’t chase the perfect at the cost of getting things done

4. Seek outside counsel and guidance from experts

Page 42: Why Local SEO  is Important For Your Business- EBriks Infotech

Photo © Flickr user iL.C.Nøttaasen at flickr.com/photos/magnera/3157602186/

Our conclusions:

1. Shrink the change by starting off small

2. Use data to tell your story

3. Don’t chase the perfect at the cost of getting things done

4. Seek outside counsel and guidance from experts

5. Small changes lead to big wins for you and your customers