Why M-commerce Is The Solution

To Your Small Business Needs?

M-commerce is a term that describes

online sales transactions that use wireless

electronic devices such as hand-held

computers,mobile phones or laptops.

The purchase pattern has evolved, with the

internet boom. On-store purchase is on a

decline, with people opting for the

convenience of online stores. Easy delivery

and discounts have strengthened the cause

to a heightened level. Also, availability of

goods plays an important role, with goods

from all across the world easily available

with a click.

Naturally, M-commerce is on a rise, with a

larger slice of total sales recorded. It is

easy for any organization-big or small to

cash in to this trend. Especially for

emerging businesses, where they need to

opt for intelligent business solutions

without the inconvenience of budget

fluctuations.

Here are a few reasons why opting for

m-commerce benefits small businesses-

1. Boost Sales - Coupons

One of the most basic ways to inculcate

M-commerce is to understand the

potentiality coupons. The lure of coupons

is immense in customer psychology. If

played right, it can bring immense profit to

your revenue, apart from a great buzz

being generated. You can even set it up so

that the customer gets a coupon, the

moment they walk into your store. Be

careful of spamming, though. No one

wants to get a barrage of mails, promoting

unnecessary deals. Keep the message short

and engaging. Push notifications are

generally seen as less intrusive because the

customer has chosen to download your

app, making it a wonderful tool to boost

services.

2. Reward Customers - Loyalty schemes

Reward your customers through loyalty

programmes. Here, for a certain amount of

purchase, you can opt the said customer

for loyalty programme. In this particular

programme, you can provide special

discounts, freebies and added benefits to

make them feel special. This is a very good

ploy to earn trust and referrals. Also, you

can enlist "most loyal customers" to be the

spokesperson/ambassador. This ensures

great word-by-mouth publicity, which is

crucial to earn recognition in the current

business scenario.

3. Open a New Avenue for Sales - Mobile

Storefront

You can build up a simple mobile website,

or you can opt a native app. Keep it basic,

keep graphics light, and make it very easy

for clients to navigate. This works great for

any sort of purchase- goods and services.

An interactive website helps, as it keeps

the customer engaged. A good

user-friendly website ensures larger scale

of pay-per-click, leading to a rise in ROI. It

is also said that an increase in number of

purchase happens in those websites that

are pro-customer and have high customer

engagement policies.

4. Learn About Your Customers

Apps are essentially flexible. One of their

main use is to collect data about your

customers. Every customer has a purchase

pattern, which can be easily figured out

through collation of data. An app can

utilize these connections and voluntarily

collect valuable information. Also, provide

them an option to set up a profile. On the

basis of profile parameters, you can

customize the messages and services. This

would enhance customer interaction and

conversion of mere interest to purchase

becomes comprehensive.

5. Engage Customers - Apps

There's a wealth of opportunity to get in

touch with your customers, boost sales,

and make things easier for everyone

involved, though mobile apps. Apps can

help you transform your smartphone into a

powerful device. These tiny applications

can fulfil almost all sorts of requirements.

They enhance end-user involvement,

making the device more productive to

perform a plethora of general purpose

computing operations.

Through M-commerce, can improve the

productivity of their work even without

spending too much money. The

opportunities are endless, so get into the

bandwagon before it's too late.