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Why Should I Market With Snapchat?

there is no better place to advertise to young millennial's than Snapchat.

In addition to its highly engaged audience, Snapchat offers advertisements in full screen vertical format. The only other platform to offer this is YouTube, though the feature is limited to android devices for now. Snapchat’s vertical videos have 9x higher completion rates compared to horizontal mobile videos.

IN FACT of college students use Snapchat daily and 58% of college students say they would likely purchase a product from a brand that sent them a coupon through Snapchat. 77

With over 100 million daily active users in the 13-34 age range

how does advertising through snapchats platform work?

1Pay $100 per thousand views to advertise on their discovery channel.

2Take advantage of Snapchat’s new “Two Pennies” advertising model, where you’re given a ten second window in between discovery ads to place your content. They charge $0.02 per view.

3Leverage Snapchat influencers to produce content for your brand in their stories.

so whatDO I DO?

If you don’t have the budget to cover thousand-dollar cpm’s (which is most of us), then the best route would be to take advantage of both the “Two Pennies” model and use influencers. This way you’ll be able to get your own content on the Discover section and have organic content featuring your product shared with massive follower bases.

Despite it’s tough to track analytics, advertising on Snapchat offers a unique angle to reach an elusive demographic. Instead of the traditional method of using static logos and images to build recognition, advertising on Snapchat requires storytelling, evolution, and progression. Today’s younger generation speaks the language of Snapchat.