why marketers should do brand massaging in real-time
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Learn how you can you do and profit from Real Time Brand Massaging:TRANSCRIPT
- 1. FacebookEachFacebookuserhasanaverageof130friendsandWhyMarketersshoulddoBrandmessagestherearesharedonaverage0.65times.MassaginginRealTime TwitterInthepastmarketershave EachTwitteruserhasanaverageof300followersandbeendependentonstatic messagestherearesharedonaverage1.5times.inflexiblecampaignsand surveyswhichtookdays, CalculationexampleFacebookweeksormonthsbefore companiesgetanunderstandingofhowconsumersWhenyourcompanyFacebookpagehas1000likes,itarerespondingtotheirbrandmessaging. meansyourmessagesarevisibleonthese1000peoples wallaswellinthemomentwhentheyarepublishedonTokeepupwiththetodaydigitalpaceisachallengeyours.whicheverymarketerisfacingbydoingbrandWehavelearnedthatanaverageFacebookuserhas130messaging.friends. Alsoitisnotnecessaryanymoretowaitfordays, Yourpotentialbrandmessagereach:1000(Likes)x130weeksormonthstogetanideahowbrandmessaging (eachoneofthem)=130,0001000(Likes)=129,000workandiftherecentresultsaregoingintotheright(possibleadditionalpeopletoseeyourbrandmessage)direction. WehavealsolearnedthatanaverageFacebookusershares amessageonaverageabout0.65times.ThiscouldincreaseBytakingtheadvantagesofsocialmediaintoyourvisibilitytoadditionally83,850people.Yourestimatedaccountmarketershavetheopportunitytogetbrandmessagingreachcouldbe212,850people.unfilteredrealtimefeedbackfromtheiraudienceabouttheimpactoftheirbrandmessaging.Infographic:HowEngagedisYourBrand? Alsotheyhavetheopportunitytorefinetheirbrandmessaginginrealtimebycarefullylisteningtotheiraudienceandofferbuyerpersonatailoredinformationtomaketheirbrandoutstanding.Thismessagingcanbeimprovedonlineinrealtimeandondailybasetoleadthemessagingtowardsthecompanygoals.Brandmarketersneedtomovebeyondcampaignmodeandpostcampaignmeasurementandtakeadvantageofrealtimefeedbackandmetricsonbrandmessagingperformance.Thefirstquestionwhichmarketersfacetoansweris:Howfaristhereachofmybrandmessaging?Togetanideayouneedtoknowsomemetricsaboutsocialmediaandsharing.LinkedInEachLinkedInuserhasanaverageof60connectionandmessagestherearesharedonaverage0.3times. 1
2. Youcantbuyagoodbrandinganymoreyouneedtoearn itdaybyday. Toearnreputationandatrustworthybrandtoreachan increasingamountofpeopleyouneedtooffervaluable informationcontenttherewhereyouraudienceisaroundonthewebandinsocialmedia.Remarkableandvaluablecontentcanbesharedfrompeopleinthenetworksandtravelonlightspeedaroundtheglobe. Onthewebyouarewhatyoupublish.Whatareyou? DavidMeermanScottTotakeadvantageoftherealtimeopportunitiestheweb andsocialmediaoffer,youneedtotransformyour marketingfromstaticcampaignmodetorealtimemodeandmakeuseofdailynews,eventsandthesocialvibe youraudiencegivesyouasafeedback. inBlurbsInboundMarketingAgency http://inBlurbs.com http://inBlurbs.com/blog/ 2