why marketing is important for high school sports teams (wrestling)
DESCRIPTION
Why marketing is important to grassroots sports teams, how to execute and examples of successful campaigns. http://www.riotsportsmarketing.comTRANSCRIPT
The Value of Marketing Your TeamAnd The New Role of the Coach
Presented by: Jim Harshaw
Riotsportsmarketing.com 434.409.0257
Overview1. Top 10 Excuses For Why We Can’t Market
Wrestling2. Why You Should Market Your Program:
Outcomes of Successful Marketing3. How You Can Market Your Program4. Case Studies5. Overwhelmed? A Few Simple Solutions
To do list-Update website-Promote match-Raise money
Important Not Important
Urgent
Not Urgent
Running Practice
ForumsMarketing
Answering Phone
What do you want?
?
Excuses
Excuse # 10: Too Confusing
Excuse #9: Kids get burned out
Excuse #8: Not a ball sport
Excuse # 7: Too Boring
Excuse # 6: Not a Team Sport
Excuse #5: Not a lifelong sport
Excuse #4: Media doesn’t care
Excuse #3: Same team wins
Excuse #2: Not fan friendly
Excuse #1: Too busy
Wrestling is a major sport!
How?
“Your program will not survive based on how well you teach single-legs and double-legs but on how well you market and promote.”
J Robinson[Paraphrased]
Outcomes of marketing…. Educated and engaged fan base Media coverage Better attendance Greater participation Parental, alumni and community
involvement Maximized fundraising Fewer communication breakdowns Better administrative support
Top 3
Technology
45-54 year olds spend more time online than any other age
group*
Source: http://www.onlinemarketing-trends.com/2011/02/average-time-spent-online-per-us.html
Technology
93% Of adult US internet users are on Facebook*
source: BlogHer, April 2011
Technology
1 in 4 minutes online is spent on a social networking site*
*source: Neilson “22% of the time spent online is attributed to social networking sites.”
Technology
92% Of US adults use email*
source: Pew Internet and American Life Project data
Facebook Misunderstood
Page, not a Group Video, Pics, Discussion, Results Multiple Administrators Grow, grow, grow!
Blogging: Not just for Politics
What is a blog? Why a blog? Few limitations
PR
Collect and Save Emails & Phone Numbers How can you help reporters? Follow through- get help
Front of USA Today Sports
Next…
Email Newsletter
Aweber Constant Contact Vertical Response Chimpmail iContact
Advanced…
Video Marketing: Youtube, Flo Wrestling Website: Keep it simple Mobile Marketing: Text Message Alerts Other Networks: Twitter, FourSquare,
Google+
But, but, but…
“Successful businesses are run by replicable and profitable systems.”
The E-Myth, Michael Gerber
Important Not Important
Urgent Running Practice Answering Phone
Not UrgentMarketing Forums
How would your program change if…
You had 1,000 more fans in the stands? More media coverage? More engaged alumni? 100 more donors? 50% more participants?
Why not?
Help!
RioteBook.com
riotsportsmarketing.com434.409.0257
Facebook.com/riotsportsmarketing@jimharshaw
Help!
Coyte Cooper, Ph.D.Professor of Sport MarketingDI All American at Indiana
Webinar Grassroots Brand Building:
The importance of an Intentional Approach to Marketing
Wed, Nov 2 at 9 PM
Help!
434.409.0257Facebook.com/riotsportsmarketing
@jimharshaw
RiotSportsMarketing.com