why mobile why now

17
Why Mobile? Why Now? A short guide to mobile marketing.

Upload: damien-saunders

Post on 17-Dec-2014

680 views

Category:

Business


1 download

DESCRIPTION

Insights and trends in mobile marketing

TRANSCRIPT

Page 1: Why mobile why now

Why Mobile? Why Now?

A short guide to mobile marketing.

Page 2: Why mobile why now

Remember this?

Page 3: Why mobile why now

4.6Billion … estimated number of mobile phone subscribers at the end of 2009.

Page 4: Why mobile why now

93the percentage of 18 – 29 year old with a mobile

Page 5: Why mobile why now

You got to be in it to winNo one will declare the winners and the losers

Winners

Losers

1. Handset vendors2. Internet

Companies3. Mobile operators

1. Handset vendors2. Internet

Companies3. Mobile operators

Page 6: Why mobile why now

1:13The amount of time each day spend using your mobile

Page 7: Why mobile why now

79The percentage increase of daily mobile internet usage

Page 8: Why mobile why now

60The percentage of mobiles to be sold in 2013 that will be SMARTPHONES

Page 9: Why mobile why now

Smart phone 2010

Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts

Page 10: Why mobile why now

Smart phone 2013? No … this is a wrist phone watch from 2010

Page 11: Why mobile why now

25Percentage of UK tweens (aged 8-12 ) with a profile on Facebook, Bebo or MySpace

Page 12: Why mobile why now

400Million of users on Facebook at the start of 2010

Page 13: Why mobile why now

and it just went mobile.

Page 14: Why mobile why now

TRENDS IN MARKETING

Ol’ Skool• Print Ads• Magazines• Expos & Trade Shows• Tele-sales• Direct Mail• Radio• TV

Nu Skool• Social Media• E-mail• CRM• Banner Ads• Online Video• Search• Web• Viral• Blog• Mobile

Page 15: Why mobile why now

8 ways you can improve sales using social media

and mobile1. Run competitions in location social networks like Foursquare2. Create a store finder app with customer reviews for the mobile3. Give away free music or viral games to play on mobiles4. Get customers to say things about you using Twitter or Facebook5. Make sure your website is SEO search engine optimised for mobile6. Create a mobile customer loyalty programme 7. Buy adwords for local search and mobile8. Talk to us

Find out more:http://damiensaunders.com

Page 16: Why mobile why now

Why Mobile? Why not.

Page 17: Why mobile why now

DAMIEN SAUNDERSSocial Media Marketing Specialist+44 7919 110 [email protected]@damiensaunders

What Next? Get in touch

Find out more:http://damiensaunders.com