why mombloggers are not magic beans: debunking the myths behind influencer marketing
TRANSCRIPT
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Why Mombloggers are not Magic Beans
And Other Influencer Myths, Busted
Jory Des Jardins, Brand Innovators | June, 2016
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The balance of trust shifted a long time ago
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We trust those who make us feel connected
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We all engage socially…but differently
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Influencer Myths
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Myth #1: Size Matters
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Superpower beats size“I’m not blogging anymore. You can find my stuff on Medium.”Cecily Kellogg, Prominent MommyBlogger who used to cross-post on her own blog and on Babble, a prominent parenting Website
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Myth #2: Blogs are Dead
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Myth #3: Earned Media is Free
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What’s Not Working: Mass Tactics
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Having Spreadsheets of Influencers is about as useful as having Binders Full
of Women.
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What’s working: Engagement metrics
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What’s working: Microinfluencers
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OpportunitiesPure, influencer-led commerce
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Thank You!
https://medium.com/@jorydj/why-mombloggers-are-not-magic-beans-816a74c1beb8#.71fsdqd0n