Why Multi-channel Web Marketing is the Wave of the Future

Web marketing is often a clumsy mix of what works and what doesn’t. In most cases, the so-called “experts” will not be able to get your money’s worth in terms of increased traffic and paying customers. Merely applying SEO techniques or tweaking your web design to make the website attractive won’t cut the mustard anymore. Sure, it may have worked in the past when there were only a few businesses competing with each other in a particular market. But not anymore; with so many businesses now having an online presence and aggressively marketing themselves to potential customers, you can’t afford not to have multi-channel web marketing in your advertising strategy.

Multi-channel Means More Money

Yes, you can read it both ways: it costs more, but it can also get your more paying customers. This is one of those ‘long-run’ solutions that usually pan out in favor of the advertiser – meaning, you. A robust multi-channel solution can be provided by any Perth web design company, but only the best will have a solution that can work actively in your favor. From setting up your website to ensuring that the maximum number of people is reached through online advertising methods, a great design and marketing company can maximize your profits and set you up for financial success.

Multi-channel Reaches a Variety of Audiences

People tend to gravitate towards one way of using the web over another. Some people look for great deals and businesses through Facebook, some will Google a business for more information, some will respond to e-mail blasts, and yet others may only use organic Google searches. No matter what their preference, your business should be visible to them, and only a multi-pronged approach can make that happen. That same Perth website design firm should be able to give you a free consultation to see what will work best for your type of business and target consumers.

The Push and Pull Approach

Multi-channel marketing will also give you the advantage of being able to use the right blend of push and pull marketing for maximum returns. Both approaches are effective on their own but with a push-pull approach, you

are not only pushing your presence into the limelight, but also inviting them into your space to see how they can benefit from your product or service.

Multi-channel web marketing has all these advantages and more, but the logic behind employing this strategy is to create a ‘share of mind’ monopoly in the area your service. A good analogy would be the restaurant business. What restaurant do people in your neighborhood think of when they crave Chinese food, for example? Or hamburgers?Or pizza? A couple of restaurant names must have surely popped inside your head when you heard those terms. That means those restaurants have a greater ‘share of your mind’ than other establishments offering the same foods. So, wouldn’t you want to have this ‘share of mind’ concept working for you? The only way to achieve this is to saturate your potential customers with your presence. If they see you on Facebook, in an email, in a web banner and everywhere else they look online, they’re constantly looking at your business’s name, thereby subconsciously giving you an ever-increasing share of their minds. Only multi-channel marketing can achieve this kind of tremendous market penetration.

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