why new public relations (pr) is everybody's business
Post on 21-Oct-2014
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This presentation provides and insightful realization to what is old and new Public Relations (PR) in the context of new media. This presentation was presented to the graduating class of University of San Jose Recoletos last February 2013.TRANSCRIPT
www.inewmediaonline.net
New PRIS IT EVERYONE’S BUSINESS?
RUBEN B. LICERA JR.@rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
Agenda
• Definition
• The Old Public Relations
• The New Public Relations
• Takeaways
“The New PR” by Ruben Licera Jr. | @rubenlicera
The Resource Person
RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
www.rubenlicera.com
“The New PR” by Ruben Licera Jr. | @rubenlicera
Certified SEO Professional
ExpertRating.com (2012 – present)
Philippine Representative for IntFair XVII
Online Promotions Certification (Rotterdam, Netherlands)
Certified Inbound Marketing Professional
and Educator (IM University) (2010– present)
Managing Director
RLCOMM International (2009 – present)
Offline and Online PR and Marketing Specialists
Bluewater Resorts
President
Cebu Bloggers Society, Inc (2012 – present)
Community Manager
Google Developers Group (GDG) Cebu (2012 – present)
“The New PR” by Ruben Licera Jr. | @rubenlicera
is the practice of managing the flow of information between an individual or an organization and the public.
SOURCE: http://en.wikipedia.org/wiki/Public_relations
“The New PR” by Ruben Licera Jr. | @rubenlicera
SOURCE: http://ocean.otr.usm.edu
“The New PR” by Ruben Licera Jr. | @rubenlicera
SOURCE: (Chia, J et al., (2009), An Introduction to Public Relations: From Theory to Practice, Oxford University Press, Melbourne, VIC.)
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
is the practice of understanding or influencing an individual's or business's reputation.
It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.
SOURCE: http://en.wikipedia.org/wiki/Reputation_management
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera "The New PR by Rob Marsh“ http://www.slideshare.net/brandstory/the-new-pr
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr
“The New PR” by Ruben Licera Jr. | @rubenlicera
Social mediarefers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
SOURCE: http://en.wikipedia.org/wiki/Social_media
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
Number of Filipinos in FACEBOOK
Source: SocialBaker.com 2012
“The New PR” by Ruben Licera Jr. | @rubenlicera
18-44 YEAR OLD FILIPINOSSource: SocialNBaker 2013
“The New PR” by Ruben Licera Jr. | @rubenlicera
Number of Overseas Filipino WorkersSource: http://www.census.gov.ph/content/total-number-ofws-estimated-22-million-results-2011-survey-overseas-filipinos
“The New PR” by Ruben Licera Jr. | @rubenlicera
CEBUANOS 15-21Source: Rappler.com
“The New PR” by Ruben Licera Jr. | @rubenlicera Source: Rappler.com and ComScore Media Metrix 2011
TIME SPENT ONLINE
3 hours per day
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
online reputation management
“The New PR” by Ruben Licera Jr. | @rubenlicera
Takeaways• Google Your Self
• Content = Context and Connect
• Ensure Experience and Exposure
• Establish Online Reputation
• Practice Permission Marketing
• Stay for the Long Haul
“The New PR” by Ruben Licera Jr. | @rubenlicera
“The New PR” by Ruben Licera Jr. | @rubenlicera
Character is like a tree and
reputation like a shadow.
The shadow is what we think of it;
the tree is the real thing.
Abraham Lincoln
“The New PR” by Ruben Licera Jr. | @rubenlicera
New PR is Everyone’s Business
RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL
www.gplus.to/rubenlicera
www.twitter.com/rubenlicera
www.rubenlicera.com