Building New Zealand's Employer Brand

Why it matters?

Once Upon a time

NZ had the highest per capital income in the world

Once Upon a Time

Today

We Lead We Hold Our Own We Lag

Source: www.oecdbetterlifeindex.org

The world is getting:• Hungrier• Wealthier• Older• More connected

....and morepressure on thenatural environment

A great opportunity

NZ can establish substantial niche industry

• Clean Technology

• Quality food

• Software

• High-value manufacturing

• Life Sciences

• Film

+

We also need to:

• Rebuild our 2nd largest city

• Modernise Auckland

• Digitally empower the country

A great opportunity

By 2025....

•40% GDP from exports please

CapitalMarkets

Talent

What we’re up against

3 Challenging Factors

THE BRICS have figuredout retention, they are providing opportunity

Skill shortages – they’re here and will become worse

Emerging Nations

Kiwi’s love to fly

Skill shortages

THE BRICS have figuredout retention, they are providing opportunity

McKinsey Global suggests that by 2020, the world could have 40 million too few college-educated workers

Skill shortages

Over one third of employers continue to experience a lack of talent. Higher than reported in 2007. More acute in the Asia Pacific and the Americas. Japan (85%), Brazil (68%), India (61%), Hong Kong (57%) New Zealand (51%).

Skill shortages

Emerging Nations Emerging Nations

BRICS have established workforce plans in place

Losing talent to developed markets is a big issue

73% will increase pay

65% will increase training

The Economist Intelligence Unit

Frontier Markets

Vietnam successfully competes against both China and India for software development centers

Frontier Markets

Vietnam – China and India are feeding grounds for Software developers

Philippines – 26 Tech Universities feeding into local Tech Cluster

Mexico – Paying more for Advanced programmers than India

Kiwi’s Love to Fly

• No rush

• 83% keep in touch through online news channels

• 60% social channels

• How connected are they to you?

Kiwi’s Love to Fly

Deconstructingour currentbrand

Clean and Pristine Small

Clean and Pristine 3rd Ease of doing business

1st Starting a business

1st Protecting Investors

World bank 2012 findings

Lack of opportunity?

“Only a handful roles”

“Need to take a step backwards to return”

Remote

It’s why we’re clean and green

Think first, think harder

Time zone advantage

Who....? Where.....?

Far away from family

Connectivity

Low Wage

Don’t pay well

Low Wage

Creates flight risk

Perception that talent is undervalued

Value for money

Well Educated

Makes our talent more attractive to the world

Smarter

Greater outputs and IP

SME Nation

High Achievers

SME Nation

Small scale thinking

Boat, Bach, BMW

Entrepreneurs

Kiwis are flexible and self starters

Great Lifestyle

A retirement destination

We’re world famous for it

Christchurch

There are huge opportunities

City for the future

$40b Investment

Headlines only

What are we doing?

Inform andchangeperceptions

Aware Consider Decide Move Advocate

Workhere

Aware

CHANNEL MAP

-Content and conversation

led

-Adopt a CRM approach to

manage talent

-Educate potential prospects on

what its really like in NZ in real

time

-Engage through their social

Channels

Consider

-Deliver jobs that match their skill set

and aspirations

-Help candidates present themselves

well to NZ employers

-Help NZ employers filter through

inappropriate responses

-Help close deals, create connections

Decide

Move

Joined up services connecting to:

-Banking-Education-Spousal employment-Property

Source: New Zealand Now